 |
SEO tips for online retailersNormally, Rising in the search engine ranks with SEO doesn’t happen overnight and it can take a long while to rank well for non brand key terms especially with new domains.Generally the more competition a relative term to your business has, the harder you’ll have to work to rank for the targeted term. With that said, you’ve got to start somewhere with your SEO. |
1. The first thing you will need to do is get your website fully optimised, to make sure the website you want to promote is Search engine friendly.
2. Choose your hosting provider carefully because if you are targeting a specific region, say for example the UK, ensure that the physical IP address is country specific or you may find your site listed in outer Mongolia, If you are hosted outside your country then ensure that you Geo locate it in Google as well as adding reference to to your origin within the site.
3. Increase Search Engine crawl rates by updating your site’s content every week with new promotions or offers, simply by changing these will add the fresh content that the search engines are hungry for.
4. Ensure your website pages are loading quickly, not just the content but the images too, not only is this good for the search engines but it is also good for your customers. Two reasons for slow loading can be bad code or it could be that server you are using.
5. Add an site map and submit it to the major search engines, however with good SEO this is not necessary as pages will get indexed regularly.
6. Ensure that every page has unique content, make sure whats on those pages has value to the user, the content needs to instantly grab the readers attention. Images as important as the text, especially when selling products online, its human nature to we want to see and like what we are contemplating purchasing.
7. Content is truly king, Every page should have unique content which reads well for users and therefore for the search engine spiders as well. Use “recommended products” to link between similar products to increase their relevancy, add learn to be specific when writing about a product or service. Content is king, so start blogging at least once a week it will help increase your crawl rate of your main site, just remember to link to it.
8. Don’t pay too much attention to Google PR as it won’t effect your ranking!! We have many sites with pageranks of 2 kicking competitors butts who have high PR sites. If you want to control page rank, use a nofollow HTML attribute on pages such as “terms and conditions”, “privacy policy” etc, PR can also be manipulated.
9. Ask for links ask from suppliers, contractors, friends and family who may have websites or Blogs.
10. Get a good SEO person that is prepared to help you understand what needs to be done. In this article there are basic that will help you, however a good SEO professional will take this to a whole different level.
Contact us in the form below to see how we can help you.
