Website optimisation is where your web developer will start earning his money, not only has the format and readability of your website need to be clear to website but also the content and to which keywords you are going to be targeting towards, but this should have been done at the analysis stage.

Original content on websites is important for search engine optimisation and knowing where content comes from is also important, to optimise every area of your website this need content that the search engines can read, thus this is why flash websites have a significant disadvantage.

Many people confuse website Optimisation with Search engine optimisation the two work hand in hand but the results for SEO are vastly improved when your website has been optimised properly.

Much of website optimisation also consisting with thinking outside the box and understanding the website owners business or service, this again takes research so if developers offer price incentive website it's sure this stage of development that will be neglected.

This article about website optimisation is a prime example, It has use within the website to show you the potential customer that we know what we are talking about and that this article has been written from scratch bringing new content for the search engines to find, the process dependent of the speed you work at does take time as every word has to be thought about to obtain keyword density, which is also helpful towards the final goal of high search engine positions. An article about a word or search term can be quite difficult especially making it intersting for the reader at the same time. Athough your web designer has to be aware of spamming and not getting the balance wrong.

There are other elements of website Optimisation which are also done such as 'alt' tags, page titles, meta descriptions and meta keywords that have to be done correctly alon with the link structure within the site has to be right to ensure indexing of pages from search engines. So theres plent to think about when developing a website.