As an Seo consultant it is my job to keep track of daily events on search engines, and as my business involves us being found via search engines I regularly track our keyword positions. But the reason for this entry is down to seeing other companies pages being titled “Affordable Seo”.

So does this mean they charge a small fee for a little amount of work which will have very little effect in a keyword positioning or is that these “affordable seo” plans will position your website on the first page of an innocuous search term that drives minor amounts of traffic to your website?

Search engine optimisation surely should be for professionals or companies that demand a long term reliable traffic source from a variety of top keyword positions. This then take an incredible amount of contacts & Knowledge combined with time consuming work.

So next time you see a company advertising “affordable Seo” read it as it is mean that you will pay a small amount of money with very little benefit to your website. Unless you can assure all these plans are safe to use and do thousands of them… Now that would be really bad Seo plan.

And I have always stated that effective seo can only be achieved with effective Website optimisation.

There are two strategies you can use to develop content for your site. One is to create your own and the other is to acquire content.

If you were to open a store on Oxford St, the necessary ingredients for success are clearly established. It’s been said that if you build a better mousetrap the world will beat a path to your door. But when your door is a file on a server, it takes more than a road sign to direct traffic. What it takes, in a word is… more words.
In regards to website traffic, always be aware that the words on your site are sifted through increasingly sophisticated software programs. These programs send out an army of virtual site reviewers, known as “spiders”. Words are the food those spider bots love to gobble. It is impossible to over estimate the importance of relevant textual content in getting highly ranked. Without relevent words, you cannot achieve rankings.
So how do you develop your own word-based site content? The most important thing to remember is that the words must be relevant to your site. It’s not so hard really, just a mental exercise. A little creativity can yield a lot of good words.
Strategy 1: Creating Your Own Content

Exercise a: Write an FAQ (Frequently Asked Questions) page.
This one is easy. Review the questions you get from your site visitors over and over. What are the same things they are asking you about in 90% of the emails you receive? Do yourself, your customers, and your site a favor. Make a list, and answer each question. And use this opportunity to provide descriptive responses peppered with your key phrases. Let’s say you often receive emails asking how long it takes for your special ordered doorknockers to ship. One question in your FAQ might read:
Q: How long does it take for your custom door knockers to ship?
A: Our personalized, engraved door knockers ship within 3 weeks of order.
Make the page look good… neat, orderly, and professional. Go ahead and add a few of your product photos in a column along the text.
Exercise b: Getting into the psyche of your site’s visitors
Take a little time to think about your customer’s related needs. The best way to illustrate this strategy is with an example. Let’s say you’re an independent estate agent. If your site visitors are looking for available houses and prices in your area, they might also want be interested in a layman’s breakdown of the various neighborhoods, suburbs or towns in the area. How close are they to the highway and local shops? What are the local public schools like? On another page, you could discuss how to price your home for sale, as well as tips on selling a home quickly. Even a simple glossary of estate agent terms provides not only relevant, useful information, but also food for those hungry spiders.
Strategy 2: Acquiring Your Content
Exercise a: Raid your wholesalers
If you have a product-based site, your suppliers can be a terrific source of content. One e-retailer who sold hand woven rugs received permission reprint promotional material provided by the rug maker on the details of weaving and hooking the rugs. This content was beautiful written by a professional copywriter and was naturally loaded with pertinent keywords. Additionally, it was supplied in digital format so adding to the site was a snap. A few product photos were placed along side the content, and it didn’t take long before the site was ranking highly for handmade rugs, hand woven rugs braided rugs, rag rugs, and hooked rugs.
Exercise b: Lazy SEO method for adding more words to your site
The reason this is a great “secret” is because everyone wins. And that’s my favorite method of doing business. Bear in mind, authorities and experts in a given field are often seeking collateral exposure, which you can provide them. The exercise is to find an article published online that contains content related to your industry and ask for permission to “reprint” it on your site. The trick is to identify complimentary, not competing materials. And it’s out there.
Let’s go back to the estate agent example. There are numerous associated trades that go hand in hand with selling homes (i.e. home appraisals, financing, etc.). So get on the web and do your homework. Find a really good article that has something useful to say about the associated subject. If you are a regionally based business, it would be even better if you can find something from the site of another local business. When you find it, send a gracious email requesting permission to reprint their article on your site. Mention how helpful and informative their article is and how valuable it will be to your site’s visitors. Naturally you will give appropriate credit to the author as well as a link back to their site. This provides them with additional credibility and exposure, as well as a nice reciprocal link. So… what if they ignore your request, or even say no? Just keep looking. The beauty of this process is that the information is readily available. Trust me, it won’t take long before someone says yes. And voila… you have content. Juicy, relevant, wordy content. And all you had to do was a little surfing and a little sweet-talking.
Creating or finding content for your site is not rocket science. Think about it. Every product or service solves a problem for the consumer. Identify that problem, and in theory, you’re an expert on it. So, write about what you know, or find related content that someone else has already written. Just get those words on your site. By doing your homework, providing pertinent content, and supplying your customers with a wealth of resources, you are building not only business, but also relationships. And there’s only one word for that – Website success and improved Seo!

Any good seo consultant should know this, but sadly many are to lazy to impliment these time consuming techniques. Also this only works when you know that the search engines are able to read the content of your site, this is where Professional Seo specialists start earning there money.

1. Choosing the right keywords:-

There are a number of useful tools available that can tell you what search terms are being searched form, including Keyword Discovery and Google’s Traffic Estimator. There is little point in guessing what people may search for and you don’t want to appear for what you think people will search for without knowing that others are using those same phrases. For example, if you are an SEO company how do you know which search term is the most used? It could be any “Seo company“, “seo services“, “seo companies“, “online marketing company”, “internet marketing”, etc. Knowing which keywords are the most used is absolutely critical.

2. Website Structure and Script:-

I cannot stress th importance of this as it is a pointless exercise doing Seo when your website is not formatted to being seo friendly. Understanding how to make your webpages relevent and building strength within the site to achieve high postitions for targeted keywords.
3. Competition Analysis:-

Using your keyword analysis the next step is to check the level of competition for each of the phrases. Here you need to know the number of competing pages which is shown at the top of the results page on Google. Generally the higher the number of results for a search term, the more difficult it will be to appear towards the top of the listings. Then you can use a back links analyzer to see how many inbound links each of the top 10 search results have to their site. This will give you an idea about how many links you will need to build in order to obtain a top 10 placement for that search phrase. Here you need to be realistic about your goals. For example, it may be that “seo services” will require about 1000 links in order to obtain a first page listing on Google, whilst “lancashire seo services” may only require about 150 links. But always remember the quality of the inbound links makes a vast difference. also the links do have to come from relevent pages or sites with anchor text ( such as web development ) relating to the search term you desire for your website or page.

4. Site Optimisation:-

Having determined the most used keywords and analyzed the competition levels you should now have a prioritized shortlist of search terms under which you would like to position your website. Now we need to build these phrases into your site content. These terms need to appear in your page title, description, keywords, around three times within the descriptive text on the page and should also be within your site’s link anchor text.

5. Link Building:-

Once you have optimized your site it is time to begin the link building work. Some directories are ideal for this type of work.  Recipical links are not what they used to be and you have also the chance of linking to a bad site which will damage your own chances of success. Forums and blogs are also useful tools. Link building does not improve your site’s placement overnight, but it is an ideal medium - Long term strategy for ensuring a high placement on Google.

There are many unique factors wy you website will perform better and using your specialist knowledge of your product or service will make the web development  and Search engine optimisation  process more succesful.

Just a few weeks ago, people started noticing that the Yahoo Directory lost Google PageRank. Well, not the home page of the Yahoo Directory, but the inside directory listing pages. The pages that link to your site and, in the past, past PageRank and link juice.

Skimming through the pages, even the pages closest to the top of the directory are showing nothing in terms of Google PageRank. For example, the arts section or the internet consultants section.

Did Google penalize the directory? Is it something Yahoo did?

One Webmaster said in a thread it might be due to how the URLs are set up.

It seems to me that the Yahoo directory is grey barred because its got no pagerank, because the links from the home page http://dir.yahoo.com/ are all via non-search engine friendly redirects like: http://us.rd.yahoo.com/dir/home/cats/*http://dir.yahoo.com/Recreation/Travel/

 Some of those pages should have PageRank, shouldn’t they?

So is the Yahoo Directory still passing value? I assume many would say yes. What is up with the zero PageRank score for all the internal pages?

Steve Ballmer, Microsoft’s CEO, gave an interview last week that was published by the Washington Post. He touched on a variety of factors; the attempt to merge with Yahoo, the constant chase after Google - but the focal point of his words was the future.

Not just the future of advertising, or the future of the media. Not even merely the future of search itself, but the concept that in 10 years, in his opinion, we are going to see paper newspapers, magazines, etc. disappear - to be replaced by an completely electronic delivery system.

Ballmer believes that we are on the brink of a complete merging between search, advertising, media and communications that will coalesce as the different elements become more and more entwined.

Steve, with characteristic gestures and hand motions, explained his concept of how the world of consumerism will change, as “advertising, commerce, community and content all blend.”

The CEO went on to define advertising as the ‘grease’ that runs the engine, and commented that even the line between advertising and content is becoming blurred, as advertising is a form of content in and of itself. Much content, in turn, is loosely used as advertising.

“In this world, ” Ballmer continued, “there are these incredible pieces of software that know all about the publishers who want to sell ads, the advertisers who want to buy ads, and the users who want to consume the content and advertising .”

He put forth the idea that as the engines collect more and more data about behavioral patterns of users, advertisers and publishers, they will get “smarter and smarter about delivering the right ad at the right time.”

Steve’s concept is sweeping, really; he envisions a world where he can aim his remote at the screen while watching a golf tournament, click on Tiger Woods’ golf ball, and be greeted with a pop up advertisement offering Nike Elite golf balls for sale.

The media provides the publisher with the venue to sell ads to the advertisers, who promote the products to the consumer, who feeds on the advertising, the content, the product and the media. And the cycle continues, interwoven to the point where each component is almost indistinguishable from the next.

Ballmer ties it all together with the idea of search, interconnected with the ad platform that supports not only search itself but all content. Search is the future, supported by advertising, aided by content and powered by the ability to provide the user with information, products and communication.

“We are number three,” he said. “We probably have, really, the long term best prospect of putting competition to Google, who is clearly number one.” Ballmer went on to touch on the whole deal with Yahoo, though he painted it more as a friendly “lets get together and do this” proposal than the hostile takeover many perceived it to be.

Microsoft has launched so many new plans and applications over the last month that most people would view them as unconcerned about the failed deal with Yahoo, but there is no doubt that they are gearing up for a strong push to overtake Google as king of search land.

For anyone in the seo world this is like watching the latest saga in a sitcom.

Welcome we hope that information listed here will be of help.