The off again, on again deal between Yahoo! and Microsoft may get back on track again if billionaire investor Carl Icahn has his way at the upcoming Yahoo! AGM which will be held at the Fairmont hotel in downtown San Jose, which features a 1,000 person ballroom.

The Yahoo! and Microsoft merger may have the markets on tenterhooks in terms of the size of the deal and its potential on the shares of each company but in terms of search engine optimisation the outcome is both questionable and desirable.

Questionable because its impact on the quality of search engine outcomes is still to be determined. Microsoft and Yahoo! have had a less than perfect record in terms of the quality of their search results and a less than perfect record in terms of being able to index websites fast and there is no compelling evidence to suggest they will actually get better when they get together.

On the other hand a Microsoft/Yahoo! merger will unite a fragmented opposition to Google’s search dominance and provide a seemingly viable alternative which, provided the new search engine entity got its act together, might just about work.

At the moment of writing this everything is up to speculation but at least the battle lines are drawn and we know roughly what to expect. The fact is that something will need to happen, online search is a multi-billion dollar pie and it is too big for no one to do anything about it.
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