1. Choosing the right keywords:-

There are a number of useful tools available that can tell you what search terms are being searched form, including Keyword Discovery and Google’s Traffic Estimator. There is little point in guessing what people may search for and you don’t want to appear for what you think people will search for without knowing that others are using those same phrases. For example, if you are an SEO company how do you know which search term is the most used? It could be any “Seo company“, “seo services“, “seo companies“, “online marketing company”, “internet marketing”, etc. Knowing which keywords are the most used is absolutely critical.

2. Website Structure and Script:-

I cannot stress th importance of this as it is a pointless exercise doing Seo when your website is not formatted to being seo friendly. Understanding how to make your webpages relevent and building strength within the site to achieve high postitions for targeted keywords.
3. Competition Analysis:-

Using your keyword analysis the next step is to check the level of competition for each of the phrases. Here you need to know the number of competing pages which is shown at the top of the results page on Google. Generally the higher the number of results for a search term, the more difficult it will be to appear towards the top of the listings. Then you can use a back links analyzer to see how many inbound links each of the top 10 search results have to their site. This will give you an idea about how many links you will need to build in order to obtain a top 10 placement for that search phrase. Here you need to be realistic about your goals. For example, it may be that “seo services” will require about 1000 links in order to obtain a first page listing on Google, whilst “lancashire seo services” may only require about 150 links. But always remember the quality of the inbound links makes a vast difference. also the links do have to come from relevent pages or sites with anchor text ( such as web development ) relating to the search term you desire for your website or page.

4. Site Optimisation:-

Having determined the most used keywords and analyzed the competition levels you should now have a prioritized shortlist of search terms under which you would like to position your website. Now we need to build these phrases into your site content. These terms need to appear in your page title, description, keywords, around three times within the descriptive text on the page and should also be within your site’s link anchor text.

5. Link Building:-

Once you have optimized your site it is time to begin the link building work. Some directories are ideal for this type of work.  Recipical links are not what they used to be and you have also the chance of linking to a bad site which will damage your own chances of success. Forums and blogs are also useful tools. Link building does not improve your site’s placement overnight, but it is an ideal medium - Long term strategy for ensuring a high placement on Google.

There are many unique factors wy you website will perform better and using your specialist knowledge of your product or service will make the web development  and Search engine optimisation  process more succesful.