SEO, otherwise known as Search Engine Optimisation is an efficient way of marketing directly to targeted, online customers.
A website that doesn’t utilise SEO leaves a large hole in any businesses marketing potential, as the only people who will ever see it are those who already know about it!
If a company chooses to market itself offline not only can it be a very expensive business but the benefits will only last as long as the advertising campaign itself.
SEO on the other hand is a long term advertising solution that will consistently work for your business.
To boast a successful website is like having a sales team working day and night for your business. It should be treated as an important element of your marketing because it will be relentless in the pursuit of new business. Choosing an SEO Specialist capable of doing your business justice is a vital part of the process of course. It certainly cannot be achieved by a friend or a relative, especially when so many Developers aren’t even capable of it either! It’s unfortunately very common for a website that hasn’t been built with SEO in mind to require complete rebuilding a little later down the line.
There are many variations of SEO but we believe that proof of past success is the only way a client can choose their SEO Specialist with any degree of confidence. We will be pleased to prove to you our undoubted SEO skills, not only through our own rankings but also some very good positions achieved for clients who operate in extremely competitive marketplaces.
Webserve Development’s excellent results with numerous companies websites will convince you beyond doubt that we can turn around your online fortunes too.
For those of you who don’t know much about SEO we’ll go back to basics: What is a search engine?
Well it’s a sophisticated script used to help organise the world’s online information, providing it can be indexed. It’s ultimately a tool used to find information, services and products online.
Google has become the best known search engine with a reputation for delivering the best ‘relevant’ search results. Search engines operate by analysing page layout and markup, as well as linkage data to determine the relative importance and meaning of any online document. Search is still evolving and maturing however. The primary relevancy driver for most competitive keywords is link texts.
SEO specialists help to boost the rankings of pages in the natural search results whilst also ensuring that web pages can be easily indexed. They should ensure your pages are well structured (with headers and sub headers etc.) and that you have used descriptive page titles, as well as giving you sufficient training so that you understand the overall process.
Link building is usually the most difficult yet powerful aspect of effective broad based SEO. You will no doubt hear a lot about this factor but knowing what is valid and what helps your website is what bonifide SEO consultants are trained for. The industry, unfortunately, is often lacking in credibility because so many SEO companies use hard sell tactics to achieve orders. Often they deliver poor results because they do not spend enough time on the analysis. Good SEO takes time and any proposed contract that is less than six months in duration should be questioned. Other so called SEO specialists adopt what is known as ‘black hat’ techniques which should never be tolerated.
Black hat search engine optimisation is basically adopting techniques to achieve higher search rankings, but in an unethical manner. Websites that adopt these tactics however usually get banned from the search engines. White hat and black hat SEO ‘earn’ their tags from Western movies, i.e. the good guys wearing white hats and the bad guys wearing black. There is plenty of irony here however, when you consider just how many cowboys work in this industry!
Effective SEO is delivered over a period of time, and a knowledgeable website owner will budget for this service to broaden their reach across the internet. The best SEO consultants will also show their clients where they can help, and what they can do to create permanent links to assist and ‘power’ the site up the rankings.
As we always advocate, SEO consultants should have a good web presence themselves, and have a range of sites they own that will provide you with quality links to help your site in the rankings. The website optimisation itself should also be done effectively, so that the search engines like Google find more of your content to grab hold of and use, making your website more relevant for the search terms you are looking to compete for.
Potential customers use these search keywords to find what products and services they require, and as a result brand can become less important. However having a good image and brand still helps with converting that traffic.
So just to reiterate it’s pretty pointless having a website that targets the wrong keywords relating to your products or services. All that you will experience is plenty of visitors bouncing straight out of your website!
Quality SEO will help deliver the right targeted searches relevant to your business.
It’s also worth remembering when looking at an SEO’s portfolio to determine how many different keywords a website is ranking for, SEO consultants worth their salt should achieve high rankings for many different ones.
All of us here at Webserve Development hope that this article goes some way in helping you make the right decision when choosing the right SEO consultant for your business.
