Website Design and SEO

Websites have become the most valuable tool in a businesses’ box

Many companies are still totally oblivious to their importance however

I often hear it said “we already have a website” & these business owners probably regard them as a necessary expense, but see little value.

THIS IS A BIG MISTAKE…

The future is online & the opportunities are vast

To compete you need to employ the best skilled people for the job

@ WEBSERVE DEVELOPMENT

  • We offer a full website design service and have the ability to develop and write the most complex systems from scratch
  • We specialise in both e-commerce and content management systems and have developed these to high performing standards
  • We have over ten years of online trading & marketing experience (we know what works)
  • We actively manage e-commerce businesses today to ensure we can advise you correctly tomorrow
  • We are leading UK SEO Specialist<<SEARCH NATIONAL >> –  <<SEARCH LOCAL>>
  • Company Ethos – Constant Pursuit of Excellence + Unbeatable customer service

We Designers

All you have to ask yourself is this:

  • Do you advertise your business? You need to look at SEO & optimised websites!
  • Do you want more customers? You need an optimised website & SEO package!
  • Do you want to improve your business brand? You need a reputable SEO specialist.
  • Want to benefit from effective long term advertising? SEO delivers your website direct to the relevant customers. 

The downside of Website Life

  • Large SEO companies tend to be sales orientated? Do you want to talk to salespeople in call centres?
  • Do you like call centres? Webserve does not use call centres, you deal with our developers directly.
  • Don’t waste time. Do you know the difference between a good website & a bad one?
  • Are you happy to lose customers? Then build your own website, or ask a friend to do it!
  • Happy your competitors are picking up new customers? Their fully optimised websites are busy attracting them in droves, right now.

Tips

 

  • If a website / SEO offer sounds too good to be true – it usually is.
  • Internet ‘geeks’ have no idea about running a business. Fact.
  • Poorly designed websites will cost you sales and new business opportunities.
  • Websites that are poorly constructed could well have to be redeveloped again later.
  • Ask your Developer how much online retail experience they have, it’s invaluable…
  • Many companies outsource website design and SEO work oversees. (WE DO NOT!)

 

 

Call us today and – Get it Right First Time !!

SEO for e-commerce websites

Selling online is becoming an increasingly competitive art form and only the best websites are going to prosper and survive in the long term. The world of e-commerce holds many hidden pitfalls for would-be developers and choosing the right one, with a good track record is fundamental to your success. If your business requires a quality online shopping solution and you don’t want to waste your money, call us today for a quote!

Ranking higher in the search engines, particularly for specific products and services, can translate into considerably more sales and ‘bottom line’ for your business.  According to a 2008 Nielsen Global online survey, 31% of all online purchases came from a directed search and the amount of retail sales is set to increase by this method.

Search Engine Optimisation (SEO) for an e-commerce website requires an in-depth understanding of the  ’backend’ system, it’s functionality, coding, potential, any limitations and how they relate to SEO.

SEO for E-commerce will:

  • Drive far more ‘qualified’ buying customers directly to your products
  • Generate stronger pages through Categorisation
  • Broaden the reach of specific search terms
  • Direct prospective clients to associated products and recommendations
  • Improve your search engine rankings for targeted keywords and phrases
  • Capture e-mails for future marketing campaigns
  • Incorporate section inserts

SEO for e-commerce services and methodology

The process of organic SEO for an e-commerce website is similar to that of any website we optimise. We begin with an exploratory process to familiarise ourselves with your products and  services, and consumer base. From there, we develop a custom SEO package from the keyword analysis exercise combined with your own objectives.

Your aspirations and the speed you wish to achieve your desired online positions ultimately will determine the size of the SEO contract.

As for e-commerce websites specifically, we have developed an excellent system that has a proven track record in achieving considerable levels of relevant traffic.

Planning Your website

Would you build a house without plans? No i wouldn’t either yet I see this all the time with websites.

If you are clear what you want to achieve you will get there and with building a website properly the first thing you should take time on is its business model, do you just want a website to present your company or could your company make money out of the website.

If the latter is the case then you will have to do some research into what else is on offer and try to better it in design and where it will be placed on the search engines.

Market place analysis is recommended before starting with building a new website.  To research your online market place carefully will maximise your return.

This enables us to see what potential your product / service has in the market place and also what competition there is. It will allow clear insight to make the smart decisions when it comes to investing time and money into a website. The analysis is a swift in depth service usually completed within 3-4 hours. This investment provides you the knowledge of what target keywords are worth using and to study the competition potentially saving you lots of money.  With your knowledge of your product or service combined with the strongest points of the business, it will soon become clear where the best potential lies.
This really is a worthwhile exercise and often brings up surprising results. This can often expand a company’s vision and growth by showing them new ideas and services so far untapped which they could also provide but perhaps not thought of.

Other reasons why Planning helps:
Can you imagine a general going into battle without knowing what he is up against? Well that exactly what its like to build a website without research to achieve online success. This also give you an advantage by understanding why rival websites have achieved successful first page positions, The analysis will tell you the answers to your questions where by allowing companies and professionals to strengthen there position for the battle of first place positions to begin.
It may seem strange to associate websites to battle but that’s what it is and the best achieve whilst the losers fade, and the more you can equip your self with knowledge of what customers are looking for the more you will success in this information age.
Online market place Analysis is research, Imagine that you know that certain products or services are being actively looked for through search engines this save you the guessing game and could save you thousands in testing for a reaction. To achieve sales or orders for products or services analysis is essential to obtain the best results and this service usually only takes a small amount of time compared to the scale of work that is needed to online success.

Website Management

Our website Management program ideally suits customers who have a website but are unsure of how to get the best from it. With our support and expertise we will be able to manage and maximise its potential.
Customers that wish to take up our management program are usually customers that want the benefits of having a top performing website but do not have the time to devote to it.

This is a practical solution for professionals who want to concentrate on their own subject, it’s no different than me hiring my accountant to do my books..

We can simply do all the work for you.

Ideally this service is for professionals in other fields that provide a service rather than selling products, although we do offer training to the retail sector for using administration panels.
This is a highly productive service and works well with companies who have an annual budget for their websites.

Website management for businesses that require expertise with development right through to high level search engine optimisation (SEO) where the quality of website and resulting enquiries has to be top grade.

This service allows the professionals to continue with its main business without distraction and without having to hire permanent staff, the website management service we provide can be extensive where every area from pictures to descriptions can be managed and organised.

Website management on large projects are ideally suited to companies that have national recognition with budgets to suit a hard drive which would cement their path to substantial success, Ecommerce management also would benefit from our long standing contacts and policies and distribution along with costings etc.

It may also benefit existing teams that need extra input and getting an outside opinion, it is fact that every developer has different contacts and this may be what is needed to give your own development that final push which could be the difference between 1st place and 2nd place.

Ebay Powersellers alternative stores.

Ebay Powersellers alternative stores.

Firstly we believe we have developed one of the best ecommerce systems available.
The shopping systems which are in place are achieving fantastic results in the search engines

Our Ecommerce website has developed over a period of time with added picture enhancement, plus many more features. This data base driven website is among the best money can buy. It is structured to be search engine friendly and our system is proven to ride high for many keywords through the search engines. This easy to manage website package has many easy to use features which allow the client to make changes to the presentation of their website without the need of a web developer. It also allows emailing marketing, and email catchment. The payment gateway works well with Nochex and Paypal and is user friendly.

This package is for the serious retailer who wishes to develop a long term profitable online business.
This is a full package comprising of a bespoke website database, design work and Seo program, all clients need to do is list their products. They will be given full clear instructions of how to use it. Support for extra online advertising with Adwords knowledge and many helpful tips.

Ebay Powersellers

I hope that you will take the time to read all of this article it provides a solution to expanding your business.

Please allow me to introduce ourselves.
We are former Ebay Titanium Powersellers.

Before leaving the community, we were frustrated that Ebay had stopped listening to the powersellers that are crucial to maintaining it’s reputation.
What they seem to have forgot is that without reliable sellers there is no Ebay.
The constant rising fees and overseas sellers (who use buy for 1p ship for £20.00) are being allowed to compete in the U.K market place, without the burden of our U.K taxation and costs, this means that they are effectively turning Ebay U.K into what now looks like Ebay China, and worse!
We had many meetings with senior officials and had good contacts inside Ebay, as we did lots of promotional work to help Ebay, along with national media coverage and were featured in the Daily Mirror for them on how to run a successful business on Ebay only to be targeted afterwards. This really did turn into a bit of a joke when Ebay were constantly undermining U.K business with their policies. .
Our problems that we were encountering and concerns about what was happening to Ebay were discussed with the top-level people, but sadly this fell on deaf ears. They do want our fees and business but would not listen to any of our comments and concerns.
Everything we said would happen, has happened, sellers are being squeezed as fees have risen, the sellers are held to ransom by the feedback system which is not fair to the people who are trying to make their business grow. Just one malicious customer can destroy a sellers good reputation…One of your competitive sellers (under another username) can do exactly the same thing….
Ebays greed is clearly showing as their fees increase, but that’s only because they have no competition, but they preach that they provide a level playing field for sellers but they also know that costs vary across the world. Where is the seller’s protection with this? They really should listen to their customers.

We also discussed at the time that Ebay could have turned Ebay Express into a separate establishment, for Powersellers who had been promoted through their hard work and reputation. Ebay Express should have been a separate site for top UK sellers and could have been marketed as the ‘Best of Ebay’. Again the impetus was lost, Ebay constantly promotes ‘Buy it Cheap’ and obtaining fair prices regularly has become even more difficult for sellers as customers have been primed and conditioned.

What has happened?

Recent strikes by powersellers show the discontent and recent rises in fees, again showing Ebays incompetence to understand U.K business. Powersellers should understand that Ebay will never change. No other Auction house has been able to attract the high volume of customers that sellers need, but also the customers do not move because the Powersellers are providing the choice the customers require. It’s a catch 22 situation.

How did we Escape?

Firstly we are still internet based selling our ladies clothing. 5 years ago we scanned the internet for other outlets without success but noticed that google had strengthened its position and was fast became the leading authority for internet searches. Google is the No: 1 search engine and searches means many new customers. We are doing extremely well with our website and have not looked back since leaving Ebay.

Owning your own website.

If you get it right you will never look back….
These are the options.

1. Do It Yourself website.
Success rates are nil, remember you are up against talented developers and unless you are prepared to study for a number of years, you do not stand a chance of becoming successful through search-engines.

2. Use local developers.
They will sell you pretty pages that do not have any impact through free natural searches, these sites can cost more in advertising than ebay fees with fewer sales.

3.Use proven Developers
3. Use proven developers who understand your business. We understand better than anyone, as we were top in Ebay and are now top in Google and other search engines.

History

5 years ago I started my education with web development through investing £3000.00+vat in www.j-lou.com. The developer produced a website that looked very nice but it did not work, I was fobbed off and ‘Quoted’ “that not all products sell online”. I had no information to know why or what was going on…
18 months later I was approached by a large company owned by ITV who discussed my website and said that the reason it did not work was the developers had used an obsolete database, which could not be read by the search engines, plus the website needs this and needs that etc, depending on how successful we wanted it to be.

Assured by the size of the company we place a £5000.00 +vat order for a new version with a new design.
6 months later we were asking why the site had not taken off. I was told it was working, it just needed the next stage of internal page generator which generated back links but this was £3500 + vat. Etc.
This is when my research and training started. I wanted answers…
To cut a long story short £25,000 later and 4 years wasted with hundreds of man hours invested by us, we had learnt enough to know that we were being ripped off badly…

I sacked the company. And demanded a refund, which I didn’t get.
Taking on the project with what we had learnt, we instructed the right work to be done with our new associate and tackled the SEO work ourselves. Resulting in constant regular sales and relevant keyword and search traffic for free. We currently hold 1000′s of first page positions (including no.1′s) on Google with www.j-lou.com

It’s all about relevent traffic and as you can see the search terms are perfect for selling womens clothing.

The 4 year delay caused by web developers has probably cost us over £1,000,000 in lost sales “now that’s serious money” dwarfing the fees for development.

I know that there are many powersellers who think like us and want another outlet but do not understand the internet and how it works. They are stuck inside Ebays box and feel that there are not any alternatives…

Owning A website with the right training and backing from webserve Development can produce you that alternative….an alternative that will generate sales at full asking prices so increasing your profits.

We have set up Webserve Development, backed up by a talented team of developers and Seo consultants so we can now offer you an alternative to Ebay selling.

This offer is only available to a few select Ebay Powerseller customers, as serious web development needs specialist attention and our time is limited. This service comes on a first come first served basis so don’t miss your chance to expand your business and become less dependent on ebay or totally Independent like j-lou.

Check out the webserve Development website where further Information is available for you to read.

Alternatively contact Steve@website-serve.com for more information.

Established Online 2001:- United Kingdom

With so many retailers, especially the high street retailers that now realise how powerful E commerce websites can be those top positions on search engines will become ever more difficult, we have devised a very complex system that helps retailers drive traffic from the search engines, not only do we target main keywords but also a wide variety of product terms that can be found through searchers refining their searches, the more products or services means more customers, teamed with multi functioning marketing stratagies such as email marketing which captures interested customers for return promotions.

E commerce solutions by web designers who have no experience of running a successful online stoer have a huge disadvantageI would compare it with Russel brand taking on mike tyson in a boxing match…

Online sales through Ecommerce does have factors with getting customers to your site so all the catagories of development still apply but thats where ie stops, as when the customer enters there has to be retail experience knowing what goes through a customers mind to purchase a product, simular to selling through a shop and coaxing the customer to part with there hard earnt money.

That critcal eye and the attention to detail the convinces the customer to purchase, building the desire and selling the sizzle is not taught in web design classes. Thinking as a buyer doesn’t come with a program.

We have been successful online retailers since 2001 in a tough market of female fashion so if you’re looking for professionals that can esculate your business to achieve online success look no further than webserve development.

SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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