Optimisation Tips for Google base

As universal search becomes increasingly integrated with the different offerings of each search engine, top ranking real estate spots will only become more difficult to achieve. It was just a few years ago, that websites only competed with other websites for top rankings, that’s not the case anymore. Now that pictures, videos, news, and soon to be products (not to mention 1 spot guaranteed to Wikipedia) are included, companies and sites must make use of every type of medium they can to achieve rankings.

Eventually Google Product Search (formerly known as Froogle) will be a fully integrated part of the search results. Currently product search is accessible in ways pointed out by the screenshot below.

Optimizing a product feed is very important and should not be overlooked when creating shopping feeds, especially ones that will be uploaded to search engines. For this article I will be using Google as the example, but these basic principles apply to others as well.

Google publishes a list of required and optional attributes for their product feeds, some are noted below.

  • Title
  • Brand
  • Condition
  • Description
  • Expiration date
  • Id
  • Image link
  • Product link
  • Price manufacturer’s part number (MPN)
  • Language
  • Size Dimensions
  • Made In
  • Product Type

Google product search uses a different algorithm than standard search to return its results, though the same theories/principles crossover. Factors include title, brand, description, age of feed, click-through-rate, breadth of product selection, ID, MPN, and seller ratings pulled from resellerratings.com

Title
The title field in the product feed might be the single most important section. Write the title exactly how you want it to be displayed in the results. Google does not pull any other categories into the title. Factors to put into the title are brand, keywords, category, and the actual product. In the screenshot below the titles are denoted by the red arrow and the descriptions by the blue. This is not necessarily an example of how to write one, I was just sticking with the “Tools” keyword.

Description
I would rank the description as the second most important attribute. Product feed descriptions, like website descriptions, should make the potential customer want to click your link, be clearly worded, keyword rich, strong call to action, and be unique. You do not want to copy and paste your product titles into the description field. The human editing element is also very important here, but may be difficult when dealing with large quantities of products.

Brand
It is required and very important to include the accurate brand of the product. Users can refine their searches by brand which makes including this field, having it spelled, and displayed correctly, very important. Also, do not include trademark or other symbols next to the brand name, they are stripped on upload.

Age of Feed
The longer your account runs a feed on Google, the better it will rank. This is very comparable to age of a domain for regular search result rankings.

Seller Ratings
I believe this to be a heavily weighted section that will continue to evolve as Google works on their product search more. Currently, seller ratings are pulled from ResellerRatings.com. However, in the future I am sure they will be using others either to add on to this, or in place of. Seller ratings are Google’s trust attribute to the feed. I don’t know that I would directly compare it to PageRank, but it is the only visible piece of information to quantify the trust worthiness of a seller. One way to actively benefit from this would be to encourage satisfied customers to leave positive feedback on this site after their purchase.

Summary
Product search is important to anyone selling a product, and it will only become more important in the future. Include as many optional fields in your feed as possible, the more attributes a feed has, the better that feed will rank. Spend time on crafting or designing titles and descriptions, they are important. Make sure to make your feeds are keyword rich, using similar types of keyword research as you would for SEO, and include strong call to actions. Getting an early start on optimizing product feeds now, will put you one step ahead of the competition as they become increasingly saturated.

 

Online Marketing, Online Retail Stores

Search Engine Crawling and Indexing

The post today is about getting a site crawled and indexed effectively by the major search engines. It can be frustrating for a site owner to find that her newly built site with bells and whistles is just not appearing on the Google SERPs for a search query relevant to her business.

It is a good idea to have some knowledge of the factors that influence the crawling of a site and its successful indexing before the site ranks on the SERPs. The site can be built in a user friendly way that allows the spiders to know what to crawl and how frequently to crawl.
Crawling Factors

  1. Links:All major search engines crawl the web through link structures. If a site has a good link structure starting broadly from the top and going down into the category and sub category level, with all the money pages three to four clicks away from the home page, the bots would find crawling the site a lot easy. Placing a sitemap on the home page further assists the bots to find all the content on the site.
  2. Content Freshness and Updates:This is one of the best ways to keep the bots coming back to your site regularly. It is vital to have fresh content updated regularly on a site. A blog will go a long way in achieving this. To a googlebot, new content is a sign of attaching more importance to the site by visiting it more often.There is a Query Deserves Freshness (QDF) component in Google’s algorithm that awards sites with updated content (news sites for example) that invites the bots back to the site for repeated crawling and indexing.
  3. Feeds:If a site has a regularly updated blog or fresh articles posted on it at regular intervals, it would be ideal to have a feed and export it. Google Blog Search and feed tracking help in increasing the crawl activity. When a new post or article is published on the site, the search engine is pinged to let it know that the content has been updated.
  4. Importance of Domain:A powerful domain that has good quality links coming in from diverse trustworthy domains is very important and it affects both the crawl rate and indexing of the site that resides on that domain.
  5. Technical Factors:A site can have spider traps in the form of linking structures that have infinite loop system. The crawling can be interrupted by broken links. The problem of duplicate content with same content found on multiple URLs due to use of a CMS is also possible. All these factors inhibit the capacity of a bot to crawl the site exhaustively.
  6. Increase the Crawl Rate in Google Webmaster Tools:If you login to the Google webmaster tools, there is a provision to increase the spider’s crawl rate. It is a small consolation if the site is affected by problems listed above. On its own, it cannot influence the crawl rate to any extent.

Crawling Factors

You can picture Google (Yahoo and Bing most likely) to consist of a Main Index and a Supplemental Index. The main index consists of the top 10 or 20 results served for important search queries.

If Google thinks a page is not relevant and of high quality, it places it in its Supplemental index. But this index is not visible. A good post by Aaron Well on suplimental index will give you a better idea.

The third scenario is where a site’s pages can be crawled and then dropped from the index.

  1. Content That is Valuable and Unique:To have your pages in the main index, you must provide valuable and unique content. Google is extremely good at identifying content that is unique. Gone are the days when content could be scraped and the introduction and conclusion added to make it look unique. Content that is engaging and valuable definitely play a big part in a page being part of the main index.
  2. Domain Importance:If a domain has variety of good trustworthy domains pointing to it, it helps Google retain its pages in its main index. A good example is Wikipedia. Some of its pages with just one line of content or duplicate content gets ranked at the top of the SERPs. This is due to the domain trust and authority that Wikipedia commands.
  3. PageRank:Pagerank or raw link juice is determined by the number of links pointing to your site and their importance. The internal linking structure on your site is also part of the calculation. Pagerank sculpting has become popular over the past few years to direct the link juice to important pages on a site. Links to less perceived important pages are nofollowed. Aaron has remarked that a certain Pagerank threshold is required for a page to be crawled and indexed by Google.
  4. External Links:If your site has a problem with unique quality content, is on a not so strong domain and does not have enough PR, having a few backlinks from good or lesser known domains to your money pages will be sufficient to get them indexed by Google.Oftentimes, I have seen new sites insulated on the web where they have not linked out or have had a lack of incoming links. A simple step such as submitting to a local popular directory that gets crawled by the search engines regularly is enough to get the site pages indexed by Google.When the search engines see backlinks to your site, they are literally votes for the site as someone on the web thinks that your site is quite important. That is a key factor that gets your site pages indexed and retained in the index.
  5. Other Signals:There is a belief among the wider search community that search and traffic volumes to a site, the number of clicks earned by pages on a site on the SERPs, average time spent on a site etc are all signals which search engines are using to retain such pages in their index.If the number of visits to a site is increasing steadily and users are spending more time on the site, it is logical to assume that such pages will be found relevant to search queries and retained in the search engines’ index. There is no confirmation officially from the search engines themselves to this effect. There is always the prospect of the signals getting noisy over time.
Development, Search Engine News, Web Design

Ebay Powersellers alternative stores.

Ebay Powersellers alternative stores.

Firstly we believe we have developed one of the best ecommerce systems available.
The shopping systems which are in place are achieving fantastic results in the search engines

Our Ecommerce website has developed over a period of time with added picture enhancement, plus many more features. This data base driven website is among the best money can buy. It is structured to be search engine friendly and our system is proven to ride high for many keywords through the search engines. This easy to manage website package has many easy to use features which allow the client to make changes to the presentation of their website without the need of a web developer. It also allows emailing marketing, and email catchment. The payment gateway works well with Nochex and Paypal and is user friendly.

This package is for the serious retailer who wishes to develop a long term profitable online business.
This is a full package comprising of a bespoke website database, design work and Seo program, all clients need to do is list their products. They will be given full clear instructions of how to use it. Support for extra online advertising with Adwords knowledge and many helpful tips.

Ebay Powersellers

I hope that you will take the time to read all of this article it provides a solution to expanding your business.

Please allow me to introduce ourselves.
We are former Ebay Titanium Powersellers.

Before leaving the community, we were frustrated that Ebay had stopped listening to the powersellers that are crucial to maintaining it’s reputation.
What they seem to have forgot is that without reliable sellers there is no Ebay.
The constant rising fees and overseas sellers (who use buy for 1p ship for £20.00) are being allowed to compete in the U.K market place, without the burden of our U.K taxation and costs, this means that they are effectively turning Ebay U.K into what now looks like Ebay China, and worse!
We had many meetings with senior officials and had good contacts inside Ebay, as we did lots of promotional work to help Ebay, along with national media coverage and were featured in the Daily Mirror for them on how to run a successful business on Ebay only to be targeted afterwards. This really did turn into a bit of a joke when Ebay were constantly undermining U.K business with their policies. .
Our problems that we were encountering and concerns about what was happening to Ebay were discussed with the top-level people, but sadly this fell on deaf ears. They do want our fees and business but would not listen to any of our comments and concerns.
Everything we said would happen, has happened, sellers are being squeezed as fees have risen, the sellers are held to ransom by the feedback system which is not fair to the people who are trying to make their business grow. Just one malicious customer can destroy a sellers good reputation…One of your competitive sellers (under another username) can do exactly the same thing….
Ebays greed is clearly showing as their fees increase, but that’s only because they have no competition, but they preach that they provide a level playing field for sellers but they also know that costs vary across the world. Where is the seller’s protection with this? They really should listen to their customers.

We also discussed at the time that Ebay could have turned Ebay Express into a separate establishment, for Powersellers who had been promoted through their hard work and reputation. Ebay Express should have been a separate site for top UK sellers and could have been marketed as the ‘Best of Ebay’. Again the impetus was lost, Ebay constantly promotes ‘Buy it Cheap’ and obtaining fair prices regularly has become even more difficult for sellers as customers have been primed and conditioned.

What has happened?

Recent strikes by powersellers show the discontent and recent rises in fees, again showing Ebays incompetence to understand U.K business. Powersellers should understand that Ebay will never change. No other Auction house has been able to attract the high volume of customers that sellers need, but also the customers do not move because the Powersellers are providing the choice the customers require. It’s a catch 22 situation.

How did we Escape?

Firstly we are still internet based selling our ladies clothing. 5 years ago we scanned the internet for other outlets without success but noticed that google had strengthened its position and was fast became the leading authority for internet searches. Google is the No: 1 search engine and searches means many new customers. We are doing extremely well with our website and have not looked back since leaving Ebay.

Owning your own website.

If you get it right you will never look back….
These are the options.

1. Do It Yourself website.
Success rates are nil, remember you are up against talented developers and unless you are prepared to study for a number of years, you do not stand a chance of becoming successful through search-engines.

2. Use local developers.
They will sell you pretty pages that do not have any impact through free natural searches, these sites can cost more in advertising than ebay fees with fewer sales.

3.Use proven Developers
3. Use proven developers who understand your business. We understand better than anyone, as we were top in Ebay and are now top in Google and other search engines.

History

5 years ago I started my education with web development through investing £3000.00+vat in www.j-lou.com. The developer produced a website that looked very nice but it did not work, I was fobbed off and ‘Quoted’ “that not all products sell online”. I had no information to know why or what was going on…
18 months later I was approached by a large company owned by ITV who discussed my website and said that the reason it did not work was the developers had used an obsolete database, which could not be read by the search engines, plus the website needs this and needs that etc, depending on how successful we wanted it to be.

Assured by the size of the company we place a £5000.00 +vat order for a new version with a new design.
6 months later we were asking why the site had not taken off. I was told it was working, it just needed the next stage of internal page generator which generated back links but this was £3500 + vat. Etc.
This is when my research and training started. I wanted answers…
To cut a long story short £25,000 later and 4 years wasted with hundreds of man hours invested by us, we had learnt enough to know that we were being ripped off badly…

I sacked the company. And demanded a refund, which I didn’t get.
Taking on the project with what we had learnt, we instructed the right work to be done with our new associate and tackled the SEO work ourselves. Resulting in constant regular sales and relevant keyword and search traffic for free. We currently hold 1000′s of first page positions (including no.1′s) on Google with www.j-lou.com

It’s all about relevent traffic and as you can see the search terms are perfect for selling womens clothing.

The 4 year delay caused by web developers has probably cost us over £1,000,000 in lost sales “now that’s serious money” dwarfing the fees for development.

I know that there are many powersellers who think like us and want another outlet but do not understand the internet and how it works. They are stuck inside Ebays box and feel that there are not any alternatives…

Owning A website with the right training and backing from webserve Development can produce you that alternative….an alternative that will generate sales at full asking prices so increasing your profits.

We have set up Webserve Development, backed up by a talented team of developers and Seo consultants so we can now offer you an alternative to Ebay selling.

This offer is only available to a few select Ebay Powerseller customers, as serious web development needs specialist attention and our time is limited. This service comes on a first come first served basis so don’t miss your chance to expand your business and become less dependent on ebay or totally Independent like j-lou.

Check out the webserve Development website where further Information is available for you to read.

Alternatively contact Steve@website-serve.com for more information.

Established Online 2001:- United Kingdom

With so many retailers, especially the high street retailers that now realise how powerful E commerce websites can be those top positions on search engines will become ever more difficult, we have devised a very complex system that helps retailers drive traffic from the search engines, not only do we target main keywords but also a wide variety of product terms that can be found through searchers refining their searches, the more products or services means more customers, teamed with multi functioning marketing stratagies such as email marketing which captures interested customers for return promotions.

E commerce solutions by web designers who have no experience of running a successful online stoer have a huge disadvantageI would compare it with Russel brand taking on mike tyson in a boxing match…

Online sales through Ecommerce does have factors with getting customers to your site so all the catagories of development still apply but thats where ie stops, as when the customer enters there has to be retail experience knowing what goes through a customers mind to purchase a product, simular to selling through a shop and coaxing the customer to part with there hard earnt money.

That critcal eye and the attention to detail the convinces the customer to purchase, building the desire and selling the sizzle is not taught in web design classes. Thinking as a buyer doesn’t come with a program.

We have been successful online retailers since 2001 in a tough market of female fashion so if you’re looking for professionals that can esculate your business to achieve online success look no further than webserve development.

Development, Online Retail Stores, Web Design

Website Development

We offer a full range of services in web development and we are happy to advise customers. It is recommended that clients conduct an online analysis of the search traffic for your products/services first to find out what type of investment is needed in your website and what should be done first.. This could potentially save you so much time and also save you thousands of pounds..
Webserve development offers a complete service that aims for high results, with planning and a stage by stage program we can show our customers how to develop a website and not just build pretty pages.
Our program allows our customers to plan ahead and gives clear lists of tasks that are needed to achieve online success.
Website development takes time to achieve and reach those required results, there are no quick fixes and the website itself is only the starting point of showing the world your services.
The world wide web (www) is massive and your choice of web developer is imperative if you wish to see your company on those top ranked pages and first positions on Google.
Understanding that the world is trying to get there first helps and knowing some companies are throwing huge amounts of money into their websites and advertising them to achieve this gives our clients a reality check. So please do not expect to get there on a £100 and little amount of work as it is not attainable, so with the resources available you have to choose your developer carefully.
.
How do you choose the right one? are they successful online? If they are good at what they do their company will be riding high in those searches.
Webserve Development is proving this every day in the search engine results. We are performing on popular keywords and not those obscure ones no-one searches for… we are taking on the big boys and winning.

Good Website Development starts before Website Design, to develop a great website information is required and analysis of the market place is a good place to start. We find out what your company’s website will be up against and what keywords you will want to target. This analysis we will form a structure that will generate the quality customers that your business requires and will get you a return on your investment.

Web Development  is not just about building visually attractive pages, although good presentation will help once you receive the customers you target. With good Development it works in stages, targeting realistic targets building up to the more difficult ones as your website strengthens. Knowing your online competition and developing a structure that can compete.
Once the keywords have been selected the design process can then be put into action. We also believe that the design should develop over time and constantly be enhanced. Skills should be taught and how to use your website to its best effect should be encouraged.
Once the design is to satisfactory approval then the design should be filled with unique content that will be exclusively written with the customer. This adds the personality of the owner into the development.
The SEO work then is ready to commence with regular link building from relevant pages across a wide area of the internet. SEO and promotion of your website is as good as your Website Developer so careful consideration to who you use should be taken.
You see a simple web page from basic Web Developers will not achieve a steady flow of new customers and companies seeking web presence needs developers that can take on the mantle and achieve maximum results in search engine positions.
Promotion of your website usually start with word of mouth through friends and business associates, this is fine for keeping existing clients happy, beyond that usually comes the stage of promotion in newspaper adverts some try radio advertising also but the biggest problem with this is getting people to remember later after they have either seen or heard you advert, usually even if they think that they will look later the often forget the website address and if the service or product is something customers really need or want they will search online for the product using the products name. Promotion really is difficult of line and branding is often beyond most independent retailers. Also the return in investment for this type of advertising generally will be very expensive. So if you are considering this type of advertising consider this next time you read a paper or hear check out www. whatever go to your computer and try and remember the address. It simple really we get bombarded nowadays with advertising and we forget. Unless information is there in front of you at the right time you will generally discard the advert.
The sensible option for promotion of your website has to be done online whilst the customer is actively available online to check out your website, This advertising will generate the best results only if you use the best lines of adverts. There are hundreds of advertising companies online ready to promote you and this is big business, but few of these actually deliver quality Qualified leads which turn into actual sales, Its just like the companies who offer X amount of page impressions your advert is on and that you are benefiting through branding, this promotion is so false as you do not benefit from it, also companies that guarantee so many hits but these usually have a bounce rate of 99.9%, in other words the traffic from this advertising is not looking for what you are selling or promoting. As we website owner you need to be fully aware what these companies are up to, also as a website owner is sure that you will be caught out at some stage.
What is the best way to advertise? It has to be through search engine promotion, the better advertised your website is through website optimisation this will result in quality traffic that come in which will bring you a great return in investment, again you need to be wary that you do use a company that could do this properly for you. You have the option also to promote your site through adwords although if this is done wrong then this again can be very expensive. It really is worth taking on a seo professional that will help you promote your business, but they also have to be business astute which many people are not if they do not work for themselves.
Advertising for advertising sake, I have seen many companies come and go through thinking that x company is advertising through adwords at top price bids, it seem that some companies do this just to regain recognition through this type of advertising, It works to some degree but this usually ends up where they look at the bottom figures and slow down. Advertising though through the natural searches is definitely the best way and although their is extra initial expense the Advertising this will bring you over the years will far out way any other form of advertising or promotion.
If on the other hand you are a boss of a large corporation and want a large impact on the internet rather than advertising through television for example then adwords can be a great option, Branding can be done online but as all large companies are fully aware that return on investment is based on a long term beneficial basis, but then you again need the best professionals to help.

Development, Web Design
SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

Website Design Norwich · What is Affordable SEO · Website Development & SEO · Web Design Norwich · SEO Training Norwich · SEO Agency Norwich · SEO Norwich · SEO Norfolk
SEO Consultant · SEO Company Norwich · Search engine optimisation Norfolk · SEO Specialist SEO - Natural link building · Advertising your website with SEO · Content for SEO