SEO Copywriting

In this article we would like to explain how to benefit from effective SEO copywriting. Search engine optimisation isn’t just about increasing web traffic, it’s also about helping the client convert more of this extra traffic into sales, whilst optimising the page content. We achieve this through SEO copywriting. A good copywriter will create content that is appealing to both search engines & human readers alike. This innovative form of creative writing for websites can be frowned upon if it’s not done in the correct manner.

SEO copywriting is the practice of using existing text and rewriting it for other purposes, namely website optimisation.

To explain it in its simplest form, SEO copywriting is the art of creating engaging content that feeds off of targeted keywords.

If the content you develop doesn’t have the correct keyword density, it can be dismissed as irrelevant or as spam by search engines. Search engine optimisation copywriters will think of different keyword strings relevant to the page as well as the keyword densities when it comes to the content that they write.

Search engine copywriting differs from the regular copywriting technique because the aim is not only to write for the search engines but also for the human readers within the site who are looking for unique information along with flowing, easy to read articles. This form of writing is not difficult, it just takes a little practice and thought around the ‘keyword relevance’.

For example, take this page which is about SEO copywriting. There are various search terms that one could potentially use when looking for this topic.

  1. Copywriting
  2. SEO Copywriting
  3. Search Engine Copywriting
  4. Search Engine Optimisation Copywriting
  5. SEO Copywriters, etc, etc

Hopefully you get the point, but what you need to remember is that if it isn’t on the page how are you going to be found for it by the search engines? So to increase the relevance of the page the search term should be mentioned in its exact form as the chosen targeted term but added in a way that is natural to the reader too.

So, why is copywriting so important to SEO specialists? Answer = In the question lies the solution!

Copywriting is a small but nonetheless important part of the overall SEO process, contact us today to improve your website’s effectiveness.

Development, Online Marketing, Online Retail Stores

SEO – Optimising Conversion Rates

Here are six pointers on how to turn more of your website visitors into customers, this is something that has to be considered when optimising your website to obtain more traffic. 

It’s important to remember that your website will only cost you money when your visitors don’t convert into paying customers & for that reason, it’s important that you get the basics right:

1. What’s your website’s USP i.e. what’s in it for the visitor?

In reality you have only a few seconds to keep a visitor on your page by capturing their attention. If they’re not convinced within seconds that your site is worth reading, they’ll simply go elsewhere! By sending out a clear message that tells visitors what problems your product or service will solve for them you will vastly improve your chances of them becoming a paying customer. This piece of information should be presented as prominently as possible with graphic illustrations wherever possible, to add to the feel of the page.

2. Is your website trustworthy? Does it portray the fact that you run an honest business?

Tell your visitors who you are, don’t hide your address and make your contact telephone number prominent (landlines are best). If possible show customer reviews. Use whatever evidence you can put in front of your website audience to show them that you are the ‘real deal’ and that you can be trusted. Promote the fact you are a member of an industry recognised organisation and don’t be shy to talk about any awards your company has been awarded.

3. Does your website look professional?

Another way to create trust is to use a professional website design. Avoid clutter and extreme colours. Use a ‘clean’ design that makes it easy to read your web pages. If your website is displaying adverts consider if they are distracting your audience away from your precious content. Your website visitors might also wonder why your site shows so many ads for other companies when you’re supposed to be representing your own business. Creating doubt in their minds as to whether or not your business is a serious player in the marketplace is not to be recommended!

4. Make it as easy as possible for visitors

Tell them in easy to understand terms what you want them to do: “Download the free demo”, “Create a free account”, “Subscribe to our newsletter”, “Add to basket”, “Checkout here”, etc. Focus on a single task at a time and state why it would be good for the customer to complete that procedure. The less your site visitors have to think about, the more overall transactions you will witness.

5. Make it a risk-free experience for potential customers

Strongly underline your respect of customers’ privacy and remove any unnecessary fields from your sign-up forms. Avoid registration forms where possible but if they are needed then make them as short as possible. The more fields a form contains, the less people will tend to be bothered about completing it. By all means offer money back guarantees and other promises that prove to your audience your website is risk-free and that you are a brand to be trusted! Try adopting review websites and use the positive feedback you gain to your advantage.

6. Give search engines what they want while pleasing your website visitors

Creating on-page content without disrupting the user experience is crucial. It’s imperative to deliver on the page what the headline is portraying – the content has to be relevant to the page title presented to the search engine user. Increasing the conversion rate for your website is an easy way to increase your revenue without increasing the number of website visitors. The higher percentage of visitors that become customers, the more you will earn when your website gets listed on Google’s first page of results!

Obviously there are many more aspects that will enhance the user’s experience and the more you can refine this ‘customer journey’ the higher the rewards and returns you can expect.

Development, Online Retail Stores

SEO for e-commerce websites

Selling online is becoming an increasingly competitive art form and only the best websites are going to prosper and survive in the long term. The world of e-commerce holds many hidden pitfalls for would-be developers and choosing the right one, with a good track record is fundamental to your success. If your business requires a quality online shopping solution and you don’t want to waste your money, call us today for a quote!

Ranking higher in the search engines, particularly for specific products and services, can translate into considerably more sales and ‘bottom line’ for your business.  According to a 2008 Nielsen Global online survey, 31% of all online purchases came from a directed search and the amount of retail sales is set to increase by this method.

Search Engine Optimisation (SEO) for an e-commerce website requires an in-depth understanding of the  ’backend’ system, it’s functionality, coding, potential, any limitations and how they relate to SEO.

SEO for E-commerce will:

  • Drive far more ‘qualified’ buying customers directly to your products
  • Generate stronger pages through Categorisation
  • Broaden the reach of specific search terms
  • Direct prospective clients to associated products and recommendations
  • Improve your search engine rankings for targeted keywords and phrases
  • Capture e-mails for future marketing campaigns
  • Incorporate section inserts

SEO for e-commerce services and methodology

The process of organic SEO for an e-commerce website is similar to that of any website we optimise. We begin with an exploratory process to familiarise ourselves with your products and  services, and consumer base. From there, we develop a custom SEO package from the keyword analysis exercise combined with your own objectives.

Your aspirations and the speed you wish to achieve your desired online positions ultimately will determine the size of the SEO contract.

As for e-commerce websites specifically, we have developed an excellent system that has a proven track record in achieving considerable levels of relevant traffic.

Development, Online Marketing, Online Retail Stores, Web Design

The art of SEO.

The Art of SEOSo is SEO an exact science or is it more of an Art?

Is it a format that is followed or does it rely on the SEO consultants knowledge and his ability to judge where the emphasis of the project should lie.

For those of you new o this you should understand that when surfing on the Internet with the use of a search engine the results shown are from two different sources, organic and pay per click.

Paid for results are there through the amount prepared to be paid by businesses on pay per click whilst the other results are “natural” in other word what the search engine thinks is the most likely match using it’s algorithms.

Algorithms (or rules) are defined by the search engine and to achieve good placement in these search engines your website will need to use SEO (search engine optimisation) this where your website is optimised to maximise the potential of entry onto the website pages.

There are certain rules to follow in search engine optimisation but that’s where it stops when comparing how good your seo specialist is. It is more of an art than an exact science due to the ability of the SEO consultants ability to identify your market place and the opportunities that are available to you..

Having a feel for what has to be done and having good all round experience in life helps with finding and opening potential business opportunities. Awareness of what is “out there” on the Internet will greatly increase a clients potential.

When website owners start understanding what SEO is they are faced with bombardment of articles and misleading information due to the fact that the most important information is closely guarded to SEO specialists chests, as this is their business and they would soon be out of work if everything was just available to read online.

All SEO Specialists have their own ideas on optimisation whilst achieving a website potential comes in very different standards, it really is down to the individual SEO consultant and standard they set for themselves.

Like any good piece of Art planning and ideas are needed to make it stand out whilst the foundations for the end product is very important also.

Development, Online Marketing, Web Design

Organic SEO

organic seoWhen surfing on the Internet with the use of a search engine the results shown are from two different sources.

One source is paid for by £x.xx amount per click and the other is what the search engine thinks is the most likely match using it’s algorithms. Algorithms (or rules) are defined by the search engine you will use so to achieve good placement in these searches you will need to use SEO (search engine optimisation) which makes sure your website is optimised to maximise the pages for these untold rules.

For those of you that are not familiar with the term Organic, it is a term which defines the unpaid links and if you are serious about achieving a good placement you will need to employ the best SEO specialist you can find. Google is the mother of all search engines and this is the one that has to be targeted whereby placement on Yahoo and MSN etc will come naturally as a result.

Each keyword term entered by users in the search engines will result in a number of searches over a given amount of time, the higher the volume the more competitive that term will get. So for SEO specialists to guarantee 1st page placement on google for a “low fee” please expect your website to rank highly for a organic search term that is rarely used.

Pay per click SEO can have instant effects on the traffic coming to your website, however the down side is that if your website isn’t optimised then you will be forever locked into this bill and a percentage of this bill will not be generated by customers but by your competitors who want to use up you budget. AdWords is google’s version of pay per click it’s simple to use and is a great tool to see what response your website gets which is useful to help you with the tweaking on the website design.

Organic traffic through SEO may mean that you have to work hard and pay up front so to speak, but the benefits are much greater and more sustainable plus people tend to trust the organic listings than the “could be fly by night websites” using AdWords.

 

Online Marketing, Online Retail Stores
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SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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