Ranking higher on the Search Engines, particularly for specific products and services, can translate into considerably more sales.According to a 2008 Nielsen Global Online Survey, 31% of all online purchases came from a directed search and the amount of retail sales is set to increase.
Search Engine Optimisation (SEO) for an ecommerce website includes looking at the [...]
So is SEO an exact science or is it more of an Art?
Is it a format that is followed or does it rely on the SEO consultants knowledge and his ability to judge where the emphasis of the project should lie.
For those of you new o this you should understand that when surfing on the [...]
When surfing on the Internet with the use of a search engine the results shown are from two different sources.
One source is paid for by £x.xx amount per click and the other is what the search engine thinks is the most likely match using it’s algorithms. Algorithms (or rules) are defined by the search engine [...]
So where do you start with advertising your website? The options are endless and the first choice you are going to face is, are you going to do it offline or online?In this page i want to cover some of your options and the likely pros and cons of choosing them.
With so many options to choose from your websites future [...]
We offer a full range of services in web development and we are happy to advise customers. It is recommended that clients conduct an online analysis of the search traffic for your products/services first to find out what type of investment is needed in your website and what should be done first.. This could potentially save [...]
Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. website design and seo Directory