SEO Copywriting

In this article we would like to explain how to benefit from effective SEO copywriting. Search engine optimisation isn’t just about increasing web traffic, it’s also about helping the client convert more of this extra traffic into sales, whilst optimising the page content. We achieve this through SEO copywriting. A good copywriter will create content that is appealing to both search engines & human readers alike. This innovative form of creative writing for websites can be frowned upon if it’s not done in the correct manner.

SEO copywriting is the practice of using existing text and rewriting it for other purposes, namely website optimisation.

To explain it in its simplest form, SEO copywriting is the art of creating engaging content that feeds off of targeted keywords.

If the content you develop doesn’t have the correct keyword density, it can be dismissed as irrelevant or as spam by search engines. Search engine optimisation copywriters will think of different keyword strings relevant to the page as well as the keyword densities when it comes to the content that they write.

Search engine copywriting differs from the regular copywriting technique because the aim is not only to write for the search engines but also for the human readers within the site who are looking for unique information along with flowing, easy to read articles. This form of writing is not difficult, it just takes a little practice and thought around the ‘keyword relevance’.

For example, take this page which is about SEO copywriting. There are various search terms that one could potentially use when looking for this topic.

  1. Copywriting
  2. SEO Copywriting
  3. Search Engine Copywriting
  4. Search Engine Optimisation Copywriting
  5. SEO Copywriters, etc, etc

Hopefully you get the point, but what you need to remember is that if it isn’t on the page how are you going to be found for it by the search engines? So to increase the relevance of the page the search term should be mentioned in its exact form as the chosen targeted term but added in a way that is natural to the reader too.

So, why is copywriting so important to SEO specialists? Answer = In the question lies the solution!

Copywriting is a small but nonetheless important part of the overall SEO process, contact us today to improve your website’s effectiveness.

Development, Online Marketing, Online Retail Stores

SEO – Optimising Conversion Rates

Here are six pointers on how to turn more of your website visitors into customers, this is something that has to be considered when optimising your website to obtain more traffic. 

It’s important to remember that your website will only cost you money when your visitors don’t convert into paying customers & for that reason, it’s important that you get the basics right:

1. What’s your website’s USP i.e. what’s in it for the visitor?

In reality you have only a few seconds to keep a visitor on your page by capturing their attention. If they’re not convinced within seconds that your site is worth reading, they’ll simply go elsewhere! By sending out a clear message that tells visitors what problems your product or service will solve for them you will vastly improve your chances of them becoming a paying customer. This piece of information should be presented as prominently as possible with graphic illustrations wherever possible, to add to the feel of the page.

2. Is your website trustworthy? Does it portray the fact that you run an honest business?

Tell your visitors who you are, don’t hide your address and make your contact telephone number prominent (landlines are best). If possible show customer reviews. Use whatever evidence you can put in front of your website audience to show them that you are the ‘real deal’ and that you can be trusted. Promote the fact you are a member of an industry recognised organisation and don’t be shy to talk about any awards your company has been awarded.

3. Does your website look professional?

Another way to create trust is to use a professional website design. Avoid clutter and extreme colours. Use a ‘clean’ design that makes it easy to read your web pages. If your website is displaying adverts consider if they are distracting your audience away from your precious content. Your website visitors might also wonder why your site shows so many ads for other companies when you’re supposed to be representing your own business. Creating doubt in their minds as to whether or not your business is a serious player in the marketplace is not to be recommended!

4. Make it as easy as possible for visitors

Tell them in easy to understand terms what you want them to do: “Download the free demo”, “Create a free account”, “Subscribe to our newsletter”, “Add to basket”, “Checkout here”, etc. Focus on a single task at a time and state why it would be good for the customer to complete that procedure. The less your site visitors have to think about, the more overall transactions you will witness.

5. Make it a risk-free experience for potential customers

Strongly underline your respect of customers’ privacy and remove any unnecessary fields from your sign-up forms. Avoid registration forms where possible but if they are needed then make them as short as possible. The more fields a form contains, the less people will tend to be bothered about completing it. By all means offer money back guarantees and other promises that prove to your audience your website is risk-free and that you are a brand to be trusted! Try adopting review websites and use the positive feedback you gain to your advantage.

6. Give search engines what they want while pleasing your website visitors

Creating on-page content without disrupting the user experience is crucial. It’s imperative to deliver on the page what the headline is portraying – the content has to be relevant to the page title presented to the search engine user. Increasing the conversion rate for your website is an easy way to increase your revenue without increasing the number of website visitors. The higher percentage of visitors that become customers, the more you will earn when your website gets listed on Google’s first page of results!

Obviously there are many more aspects that will enhance the user’s experience and the more you can refine this ‘customer journey’ the higher the rewards and returns you can expect.

Development, Online Retail Stores

SEO Companies – Ask yourself why they are NOT ranking!!

The fact is that if you want to sell SEO then you have to prove you are amongst the best at it, leading by example has to be the only way…

It amazes me just how many companies are out there pushing and selling SEO services, saying what they can deliver when in truth they can only get ranked for minor keywords themselves! How the heck  somebody not ranking for an SEO term (unless it’s part of their domain name) can offer SEO services is beyond us!

On top of this we witness large ‘SEO’ companies using their client’s websites to provide them with back links to enable them to rank highly! How are these cowboys going to help you?

Just by including a link to their site from the foot of your website they are demonstrating to the world that there is only one person who’s going to benefit from the work they do for you. Them!!

So, before you hire any SEO Company ask to see the results they have achieved on competitive search terms for their existing clients, and ask to speak to these clients personally. Why would they say “No”?

i.e. SEO SPECIALIST  (Webserve are currently No.4 worldwide)

i.e. SEO CONSULTANT (currently No.17 worldwide)

Make these searches local by affixing either ‘Norwich’ or ‘Norfolk’ and we are No.1 or worse case No.2, in addition to ranking highly for many other local search terms.

WEBSERVE DEVELOPMENT is biding it’s time, we intend to hold excellent SEO positions for all the major keywords – before shouting about it.

Clients tend to come to us, we haven’t actively looked for business yet, but when we do we intend to be as good as our positions suggest. Surely that is what customers want from an ethical ‘white hat’ SEO company?

NB: Developers hellbent on achieving high search engine positions solely by using ‘keyword rich’ domains have surely got to stop kidding themselves that this is a good idea. This is a crass tactic anyone can adopt, but again it highlights the lack of true talent in the ‘SEO’ marketplace.

Online Marketing
SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

Website Design Norwich · What is Affordable SEO · Website Development & SEO · Web Design Norwich · SEO Training Norwich · SEO Agency Norwich · SEO Norwich · SEO Norfolk
SEO Consultant · SEO Company Norwich · Search engine optimisation Norfolk · SEO Specialist SEO - Natural link building · Advertising your website with SEO · Content for SEO