Developers Giving SEO a Bad Name

We realise this might look like “another rant” but just this week we’ve had calls from disgruntled parties who’ve purchased SEO ‘services’ from their local Web Designer / Developer.

When we research these companies it is obvious to the trained eye that their understanding of online marketing is limited at best. 

Their lack of scruples is simply giving SEO a bad name and making their ‘victims’ far less trusting of the genuine professionals operating in the SEO industry.

Add to this the many ‘quick buck charlie’ SEO companies that have sprung up in the name of profit, and you have an industry that is causing its own demise.

It’s actually quite easy to recognise these so called ‘SEO companies’ when they advertise for business. Infact, you may have noticed this yourself with so many SEO companies now using Google AdWords to advertise and attract new business leads!

There is of course a certain irony in a company selling SEO services by using Pay Per Click in order to be seen on the first page of Google!!! However not everyone can be up there for such competitive terms as “SEO” or “Search Engine Optimisation” and to achieve such a feat would require a prolonged SEO campaign. However, it should be expected that a company selling SEO should command decent ‘organic’ positions for competitive search terms.

More often than not, companies who are not experienced SEO’s are offing SEO services to their clients when they may well have had THEIR website designed before SEO even became a factor.

This is a big mistake… To be able to offer this service you require actual industry experience & not just have read about it in a book or magazine article…

I can understand the problems that face these designers and developers, but it is simple – if they do not change with the times they will become obsolete, no different in fact to operating systems such as Windows 95/98/2000/XP/Vista etc.

It has to be said though, that the same goes for SEO consultants. Things move on and an SEO’s training should be incorporating new techniques and information for the future – all the time. It’s an industry constantly changing and evolving and those who stop bothering to move with it will quickly need to find new careers.

Take other industries – law, construction, health and transport for example – they all have to move with the times, constant change is an ever present and to those developers who are selling a substandard SEO service I have to say, “SHAME ON YOU & STOP BEING LAZY!

The fast lane is where every forward thinking business should be and quality SEO advice is key to success.

Beware of SEO salespeople!

There is a world of difference between an SEO salesperson and an SEO specialist. Cast your eye over the following advert from a highly ranked SEO specialist and make your own mind up whether you would be happy to start an SEO package with a company of this nature? It’s a sure bet your website’s position would be of secondary importance to the company’s true objective!

First up, what’s particularly striking is that there is no reference to having any SEO knowledge. Secondly, ask yourself why a company would need sales agents to ‘sell’ SEO if they were naturally any good at it?!

Advert:

(—– SAID SEO COMPANY——–) employing over 150 people worldwide, are always looking to recruit experienced and talented professionals. Please e-mail your CV to recruitment@(—–SAID SEO COMPANY ——–)

(—– SAID SEO COMPANY——–) are a market leader in the exciting growth sector of Digital Marketing. Search Engine Optimisation or SEO is our primary area of business, which we offer directly to our client base of 700+ companies as well as re-selling on a white label basis to other SEO providers. We also offer a range of related digital marketing services.

With more than 150 employees worldwide, (—– SAID SEO COMPANY——–)  is one of the fastest growing businesses in the digital marketing arena. We are expanding our UK operations and are looking to recruit Account Managers for a ‘new business’ sales team in ——-.

The role will involve generating sales from leads you identify yourself and also the ongoing management of your own client base to maximise revenue opportunities.

There will be both telephone and face to face sales involved. You will be expected to meet and exceed monthly sales targets and in return, if successful, you will be rewarded with a competitive basic salary and fantastic commission rates. We have an uncapped commission structure enabling the best performing Account Managers to more than double their basic salary.

Top sales performers will not only be rewarded with great commission rates, but will also be given the opportunity to progress their careers into Team Manager roles in an exciting and progressive organisation.

This is a fantastic opportunity for ambitious, potential Account Managers who are hungry to progress in one of the most exciting and fastest growing business sectors. (—– MAKES YOU WONDER WHAT MONEY IS LEFT OVER FOR SEO SERVICES?!!——–)

To be considered for this position you must be able to demonstrate:

  • A proven track record in sales, preferably within a media or marketing environment
  • Experience at ‘winning’ new business from leads you have generated yourself
  • Experience of developing existing accounts to increase revenue

Learn more about (—– SAID SEO COMPANY——–)  at www.(—– SAID SEO COMPANY——–) If you fit the above description and feel you can deliver the expertise that we are looking for then please contact us to sell your skills further!

To apply for this role please send a covering letter along with your CV and availability to: careers@(—- ——–)  telling us where you saw this role advertised.

SEO scammers often contact companies out of the blue via telephone or e-mail. Their claims usually tend to be sensational and typically provide figures and claims that make their services appear extremely valuable, it’s very easy therefore for people to get caught out by these plausible Internet salesmen.

The biggest giveaway however, when being targeted by one of these SEO ‘blaggers’ is when they guarantee you success for a small fee. This is simply not possible and should be treated with extreme caution. Some of these so called sales professionals back up their promises by adding “I have an exclusive relationship with Google” or other claims of this nature. Rest assured, this will certainly not be the case!

Effective Search Engine Optimisation takes effort, knowledge and most importantly, PATIENCE… Results are then only achievable if the project is properly funded and has an accountable SEO Specialist at the helm.

If you would prefer NOT to burn your hard earned cash however, then give us a call… Your monthly fees certainly won’t be squandered on salesmen with Webserve Development managing your SEO campaign.

We let our SEO do the talking & think about it – you are only here now as a direct result of it!

SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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