The Seven Natural Wonders of SEO

If you’ve ever wondered why companies use SEO here are a few things you should know:

  1. Fixed Costs -  The cost of implementing an SEO program is relatively fixed and is totally unrelated to the volume of unique visits to a website. Effectively, the cost per click or per visit resulting directly from the SEO campaign reduces over time.  Following the initial website optimisation costs it is comparitively less to continue an SEO program and further cement your first page positions. How successful an SEO campaign is will depend on two factors, firstly the ability and application of your SEO consultant & whether you have made the effort and followed the instructions they have provided.  Conversely, pay per click (PPC) is essentially a variable cost and has to be used effectively whilst keeping track of your Return on Investment (ROI).
  2. Brand Visibility - When you consider how tough it is to rank highly for competitive terms, for example ‘car insurance’, then it is no surprise to learn how expensive pay per click marketing is in regard to generating site visits. It is therefore extremely difficult to gain brand awareness online without utilising SEO techniques. Staying with this example you can imagine how desperate the big insurance players are to have a first page presence on Google thus driving up the cost of using Adwords. The bottom line is smaller companies miss out, by being outpriced in the stakes to generate leads online. SEO redresses the balance however, and a competent SEO Company can get you competing in this market place within your budget restraints.
  3. Target Marketing – Online search is demand driven, so anybody referred to your site via a search engine is expecting your web page to match their search query. If it does, and your content influences them, they may well become your next customer. Marketing to people who are physically typing in a request for your products or services, and providing a landing page that solves these needs is the most effective marketing weapon your business can posess and one you should be taking full advantage of.
  4. Credibility - Consumers expect big brand businesses to be prominently positioned in Google. Websites with high ranking natural positions will always hold more credibility than those using pay per click advertising purely because people correctly assume that Google will always show quality content naturally.
  5. Consistency - Well positioned websites that are fully optimised consistently generate fresh traffic from relevant search terms, driving continual interest and further enquiries.
  6. Increased Sales & Enquiries - Along with increased traffic, a fully optimised website will also enjoy an increase in sales revenue because more people will be visiting the site and more people will be buying products. 
  7. Affordability - There are many ways in which you can promote your website online. SEO aside, the next most popular website promotion method is PPC which in basic terms translates as paid advertisements. As the term suggests a business would pay the search engine an agreed fee whenever this advertising link is clicked on. Pay Per Click can work alongside search engine optimisation to boost results further and can still be a very powerful marketing tool if used correctly. The difference between the two is that SEO gains you natural rankings within the search engines (over time) whereas PPC gives you instant results by advertising your products or services at the top and right hand side of the search results page.

 Meanwhile, if you’ve ever wondered what the downside of SEO is I would have to say “there isn’t one, unless you hire the wrong SEO company or SEO consultant that is!”

Norfolk SEO, Norfolk SEO Consultancy, Norwich SEO, Norwich SEO Consultancy, Online Marketing

SEO Consultant – Consultancy service

A large part of our consultancy service aids the client with their overall knowledge of what’s happening within the SEO process. 

Consultancy by definition should be about guiding the client so any mistakes they make are strictly limited & time wasted is minimised.  

The role of the SEO consultant is evolving, there is now, more than ever, a need to have a genuine interest in the clients’ success.

The clients’ ability to exploit the information learned through their SEO results & their own research needs to coincide with the businesses capacity, potential and resources in general.
More and more businesses are merging skills to offer a one stop solution, it has happened to companies in our industry, such as graphic designers & printers – who have now added building websites (if that’s what you call them) to their ever increasing area of expertise!! Diversification has become a major factor for all successful businesses so it has to be expected that the role of the consultant has to be one that encourages opportunities.

Experience in running a business & more importantly an online business has to be an essential part of an SEO consultants’ education. Without it, one has to question the consultants ability to understand which areas the business is capable of exploiting.

Decisions made at management level can have a significant impact on the business itself, therefore the information gathered and acted upon has to be reliable. At this ‘tendering’ stage the far flung claims of an eager salesperson to guarantee him/her further SEO business is the last thing that is required.

At Webserve Development we look to keep in tune with key business institutions such as Business Link to ensure that potential benefits for our clients are fully exploited. If training costs can be met or European funding is available then companies need to know about it. Likewise we can open up a whole new window of opportunity for you by providing training that can help you develop those new contacts to give your business that competitive edge.

 

Marketing Online, Norfolk SEO, Norfolk SEO Consultancy, Norwich SEO, Norwich SEO Consultancy, Online Marketing, Online Retail Stores, Search Engine News, Web Design, Web Design Norfolk, Web Design Norwich

Developers Giving SEO a Bad Name

We realise this might look like “another rant” but just this week we’ve had calls from disgruntled parties who’ve purchased SEO ‘services’ from their local Web Designer / Developer.

When we research these companies it is obvious to the trained eye that their understanding of online marketing is limited at best. 

Their lack of scruples is simply giving SEO a bad name and making their ‘victims’ far less trusting of the genuine professionals operating in the SEO industry.

Add to this the many ‘quick buck charlie’ SEO companies that have sprung up in the name of profit, and you have an industry that is causing its own demise.

It’s actually quite easy to recognise these so called ‘SEO companies’ when they advertise for business. Infact, you may have noticed this yourself with so many SEO companies now using Google AdWords to advertise and attract new business leads!

There is of course a certain irony in a company selling SEO services by using Pay Per Click in order to be seen on the first page of Google!!! However not everyone can be up there for such competitive terms as “SEO” or “Search Engine Optimisation” and to achieve such a feat would require a prolonged SEO campaign. However, it should be expected that a company selling SEO should command decent ‘organic’ positions for competitive search terms.

More often than not, companies who are not experienced SEO’s are offing SEO services to their clients when they may well have had THEIR website designed before SEO even became a factor.

This is a big mistake… To be able to offer this service you require actual industry experience & not just have read about it in a book or magazine article…

I can understand the problems that face these designers and developers, but it is simple – if they do not change with the times they will become obsolete, no different in fact to operating systems such as Windows 95/98/2000/XP/Vista etc.

It has to be said though, that the same goes for SEO consultants. Things move on and an SEO’s training should be incorporating new techniques and information for the future – all the time. It’s an industry constantly changing and evolving and those who stop bothering to move with it will quickly need to find new careers.

Take other industries – law, construction, health and transport for example – they all have to move with the times, constant change is an ever present and to those developers who are selling a substandard SEO service I have to say, “SHAME ON YOU & STOP BEING LAZY!

The fast lane is where every forward thinking business should be and quality SEO advice is key to success.

Development, Online Marketing, Web Design

Yet Another SEO Tutorial?

Christmas Holidays and New Year 2011 passed and we had time to sift through some SEO articles. So was there any ground breaking information out there, and if so, what was it? Well here are ten random articles:

Ten Powerful But Simple SEO Tips - 28 Nov 2010 . . Every business with an online presence should make SEO a top Priority. Here are ten easy but powerful Search Engine Optimisation Tips you … (TRUE but it’s the same ten tips covered by hundreds of other SEO articles.)

Five Ways to Use SEO to Enhance Your Page Ranking – 4 Nov 2010 … It can really be a big challenge to try to get visitors to enter your web page. Search engine optimization tries to take some of the … (Pagerank does not improve search engine positions if your website is poorly optimised.)

Some Important Tips on How to Get SEO Backlinks for Improving Your …9 Oct 2010 … Backlinks are probably the most important factor in your SEO. Some Webmasters claim that backlinks account for 60% of your rankings level. (Yes, links are an important aspect of ranking, if done correctly, but they will not significantly improve a websites ‘reach’.)

SEO Explained in Plain Terms 12 Feb 2010 … Search Engine Optimisation is the latest buzz word, thrown around all over the Internet, that promises a low cost solution to find new customers …  (Where have you been lately? An obvious ‘expert’ who thinks SEO is a new buzz word!!),

SEO Specialists 23 Jan 2010 … The world of search engine optimisation is changing everyday. A knowledgeable SEO Specialist must keep up with the ever changing technology. ( A knowledgeable SEO Specialist will already rank highly in Google, won’t they?!)

SEO Services You Can Get From a Good SEO Company – 1 Aug 2010 … There is a continuous rise in the number of people creating their own e-commerce sites or online businesses because they know there are good rewards … ( The Internet is the fastest growing marketplace and the best SEO’s will rule.  )


 “Yes, there is a similarity.” Everyday there are hundreds of articles written about the exact same thing…

It’s enough to send a guy to sleep!
SEO Pricing – 15 May 2010 … SEO is very important to the online business with on average the number of leads the search engines produce being anything from 60% – 100% … (Blimey an article aimed at SEO’s! Price should always reflect performance and if SEO’s do a good job clients will flourish and further business will come.)

Simple SEO Techniques – 25 Mar 2010 … SEO is an acronym for Search Engine Optimisation. This process is used for the promotion of online business. (Probably the 1,000,000th time this topic has been covered.)

Five SEO Secrets You Should Know Right Now – 1 Oct 2010 … Some say that when it comes to search engine optimisation, there are no more SEO secrets to be told. That is not completely true because… (If so, then isn’t it amazing that some SEO’s still manage to rank better than others?!)

SEO – Facts You Ought To Know About SEO – 2 Dec 2010 … There has been a lot of fuss about SEO or search engine optimisation. Some would say it would take months and even years to be on top of the rankings … ( SEO’s that claim they can achieve high rankings quickly for competitive keywords are likely to be using SEO techniques that are regarded as ‘black hat’. Failing that they are probably just saying it to ensure they get the SEO contract! There is a lot of fuss regarding SEO because professionals like us regard those who cheat people as scoundrels, who do nothing other than give the industry a bad name.)

SEO TOP TIP:

NEVER order SEO from a company that isn’t ranking highly for competitive SEO terms. If they have to advertise their services through Google AdWords it’s likely you will get your fingers badly burned.

I often write about what to be aware of but in this case what I’m highlighting is the lack of originality in many SEO articles. People who write this drivel tend to follow what’s been done before rather than trying to exploit new opportunities. This tactic isn’t likely to help your SEO campaign or help you with marketing ideas, nor will it help your business to exploit new markets.

SEO’s need to be more business savvy and more aware of helping their clients in achieving their goals.

SEO’s have to remember they are marketing your business to potential clients as well as achieving sales and enquiries. It’s got to be ethical to help a business – by opening their eyes to what’s happening online, and helping them to tackle issues of competitiveness etc.

The warning signs are always there prior to setting out on an SEO contract and they are most certainly present during the SEO contract period itself. If you have given your SEO consultant twelve months to get results and you still aren’t getting the desired online traffic then it’s time to look elsewhere!

Development, Online Marketing, Online Retail Stores, Search Engine News, Web Design

SEO – Optimising Conversion Rates

Here are six pointers on how to turn more of your website visitors into customers, this is something that has to be considered when optimising your website to obtain more traffic. 

It’s important to remember that your website will only cost you money when your visitors don’t convert into paying customers & for that reason, it’s important that you get the basics right:

1. What’s your website’s USP i.e. what’s in it for the visitor?

In reality you have only a few seconds to keep a visitor on your page by capturing their attention. If they’re not convinced within seconds that your site is worth reading, they’ll simply go elsewhere! By sending out a clear message that tells visitors what problems your product or service will solve for them you will vastly improve your chances of them becoming a paying customer. This piece of information should be presented as prominently as possible with graphic illustrations wherever possible, to add to the feel of the page.

2. Is your website trustworthy? Does it portray the fact that you run an honest business?

Tell your visitors who you are, don’t hide your address and make your contact telephone number prominent (landlines are best). If possible show customer reviews. Use whatever evidence you can put in front of your website audience to show them that you are the ‘real deal’ and that you can be trusted. Promote the fact you are a member of an industry recognised organisation and don’t be shy to talk about any awards your company has been awarded.

3. Does your website look professional?

Another way to create trust is to use a professional website design. Avoid clutter and extreme colours. Use a ‘clean’ design that makes it easy to read your web pages. If your website is displaying adverts consider if they are distracting your audience away from your precious content. Your website visitors might also wonder why your site shows so many ads for other companies when you’re supposed to be representing your own business. Creating doubt in their minds as to whether or not your business is a serious player in the marketplace is not to be recommended!

4. Make it as easy as possible for visitors

Tell them in easy to understand terms what you want them to do: “Download the free demo”, “Create a free account”, “Subscribe to our newsletter”, “Add to basket”, “Checkout here”, etc. Focus on a single task at a time and state why it would be good for the customer to complete that procedure. The less your site visitors have to think about, the more overall transactions you will witness.

5. Make it a risk-free experience for potential customers

Strongly underline your respect of customers’ privacy and remove any unnecessary fields from your sign-up forms. Avoid registration forms where possible but if they are needed then make them as short as possible. The more fields a form contains, the less people will tend to be bothered about completing it. By all means offer money back guarantees and other promises that prove to your audience your website is risk-free and that you are a brand to be trusted! Try adopting review websites and use the positive feedback you gain to your advantage.

6. Give search engines what they want while pleasing your website visitors

Creating on-page content without disrupting the user experience is crucial. It’s imperative to deliver on the page what the headline is portraying – the content has to be relevant to the page title presented to the search engine user. Increasing the conversion rate for your website is an easy way to increase your revenue without increasing the number of website visitors. The higher percentage of visitors that become customers, the more you will earn when your website gets listed on Google’s first page of results!

Obviously there are many more aspects that will enhance the user’s experience and the more you can refine this ‘customer journey’ the higher the rewards and returns you can expect.

Development, Online Retail Stores
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SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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