SEO Consultant – Consultancy service

A large part of our consultancy service aids the client with their overall knowledge of what’s happening within the SEO process. 

Consultancy by definition should be about guiding the client so any mistakes they make are strictly limited & time wasted is minimised.  

The role of the SEO consultant is evolving, there is now, more than ever, a need to have a genuine interest in the clients’ success.

The clients’ ability to exploit the information learned through their SEO results & their own research needs to coincide with the businesses capacity, potential and resources in general.
More and more businesses are merging skills to offer a one stop solution, it has happened to companies in our industry, such as graphic designers & printers – who have now added building websites (if that’s what you call them) to their ever increasing area of expertise!! Diversification has become a major factor for all successful businesses so it has to be expected that the role of the consultant has to be one that encourages opportunities.

Experience in running a business & more importantly an online business has to be an essential part of an SEO consultants’ education. Without it, one has to question the consultants ability to understand which areas the business is capable of exploiting.

Decisions made at management level can have a significant impact on the business itself, therefore the information gathered and acted upon has to be reliable. At this ‘tendering’ stage the far flung claims of an eager salesperson to guarantee him/her further SEO business is the last thing that is required.

At Webserve Development we look to keep in tune with key business institutions such as Business Link to ensure that potential benefits for our clients are fully exploited. If training costs can be met or European funding is available then companies need to know about it. Likewise we can open up a whole new window of opportunity for you by providing training that can help you develop those new contacts to give your business that competitive edge.

 

Marketing Online, Norfolk SEO, Norfolk SEO Consultancy, Norwich SEO, Norwich SEO Consultancy, Online Marketing, Online Retail Stores, Search Engine News, Web Design, Web Design Norfolk, Web Design Norwich

Top level SEO consultants

You would expect corporate clients with major brand names to carry out proper research into which SEO consultants were the best in the country. However, when looking through many SEO portfolios it becomes quickly apparent this is simply not the case. No, surprisingly most corporate’s websites are only found through brand recognition or by targeting singular industry search terms.

Top level SEO consultants see things in a completely different light to conventional SEO’s:

First off, there is the business aspect of Return on Investment (ROI), in addition to identifying new growth areas for the client – and exploiting them. It’s a case of holding one’s cards very close to one’s chest when talking about SEO as one of the most important aspects of the trade, namely ranking for multiple keywords, rarely, if ever, gets talked about online.

This is the reason why overall Webserve gets so much more business than conventional SEO companies – we rank higher on a much wider range of keywords than most of our competitors.
You see, our business is your business effectively, and for Webserve to offer top level SEO our rankings simply have to be right up there – where we promise to get yours!!

Webserve recently ‘followed’ a series of so called SEO’s and stepped in to help what was by now a very disillusioned customer. None of the previous consultants had identified the correct search terms for the client, so even if they had reached reasonable heights for other less important terms, the target audience was still bound to be all wrong!!!

The important lesson to take from all this is make sure when looking to hire an SEO specialist that you check their ranking and the ranking of their customers. Ask for a list of their customers if unsure, and follow it up with some telephone calls. After all businesses are usually very willing to recommend another company, especially if it has genuinely helped them achieve success!

Online Retail Stores, Search Engine News

SEO Consultants – SEO Specialist Jobs

So you want a career in SEO? The first step will be to convince the interviewer or client that you are fit and able to do the job. Check below to see how you measure up and compare your answers. Failing that you may just learn something – although the best information, as always, is reserved for our clients…

1. What SEO results can you boast? We’re the Number 1 SEO Specialist in Norfolk  or how about one of the best SEO Specialists in the UK, Check my Portfolio for more information.
2. What do you perceive are the important things to take into consideration when optimising a site? Understanding the business and it’s unique selling point (USP) is paramount to a successful campaign. Without the understanding or knowledge it’s highly unlikely you’ll target all the relevant keywords associated with that business.
3. Who do you respect in the industry? Web Designers who build websites with SEO in mind are not high on our list. It’s no use to anyone if a website can’t be fully indexed or is structured incorrectly or misses vital script inclusions.
4. What web analytics programs are you familiar with? Why use anything other than Google Analytics? It’s free, easy to use and informative.
5. What is page Vision-based Page Segmentation or VIPS?  VIPS will allow search engines to differentiate between links from the content block and links from other blocks such as text advertisement blocks or footer blocks. As such, algorithms could easily ‘weigh’ links from each block differently. A link from a content block could be considered as more likely to be a true recommendation than a link from a text link advertisement block. Search engines may therefore give extra weight to in-content links while devaluing links that appear to be advertisements. Sites that ‘rent’ links through link networks usually do place them in a block above, below or to the side of the content block. When VIPS is implemented, there is a risk that many rented advertisement links could be devalued.
6. What’s the difference between PageRank and Toolbar PageRank? One is updated approximately three times a year whilst the other offers a result that gives ‘real time’ results.
7. What exactly is Sandbox? Imagine a place where you go when you have been naughty!
8. How long does it take to get out of Sandbox? First you will have to analyse and remedy the reason/s why you are in there to begin with. Once you do this and begin to develop in a sound, ethical way Google will release you, but only when they are ready! Whilst in there it’s still a good time to work on your SEO as it will take effect when your site has been released, so to speak.
9. How can you track your rankings? Regardless of which tracking system you use we would put the emphasis on the general relevant keyword traffic increase to your business, don’t get too hooked up on one search term as it’s bad for your health!
10. What are the common factors between Google/Yahoo/MSN? Apart from all being search engines we see these websites as having the potential of the ‘gold rush’ days of the wild, wild west.
11. What percentage of your Pay Per Click (PPC) budget should go to each search engine? we would concentrate on maximising the potential of Google before even worrying about other search engines.
12. Give a description of your general SEO experience. We’ve traded online since 2001, attaining both retail and web development skills. No1: SEO Specialist in Norfolk 
13. Do you currently optimise your own sites? Absolutely, yes! We manage many different online businesses. Any SEO professional worth their salt would do, wouldn’t they?
14. Do you operate any blogs?  Yes. Blogs are effective and aid other SEO techniques.
15. Where do you think the SEO industry is heading? It needs regulation as there are many ‘sharks’ giving those of us who do it properly a bad time due to unrealistic price setting and losing customer’s confidence. Good SEO Specialists are hard to find but if you do find one we suggest that you keep hold of them. Just remember Rome wasn’t built in a day but it has stood strong for many thousands of years after. 
16. What SEO tools do you regularly use? There are lots to choose from of course, some are better than others and it has taken many years of effort to gather the best resources. If you would like to know what they are then we suggest you do the same as us and try them all to find out…
17. What SEO areas are you strong in and where could you do better? Give examples of both.  Well we’re weak when it comes to leaving a poor job! Webserve have pride in their work and results matter to us. Where we’re strong is that we have a wealth of experience to fall back on, plus we understand business concepts, objectives and their warranted costs.
18. What areas do you think are currently the most important in organically ranking a site? Anyone in SEO knows that Link building is what gives the site it’s strength to rise in the ranks for major keywords. However this can only be as good as the optimisation techniques used to increase relevant traffic!
19. What kind of strategies do you normally implement for back links? Hard work and effort attracting them to the site in question, there’s no bigger link generator than good quality informative content, that people find useful.
20. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO, Blogs, RSS and Pod casting? Networking has been with us for ages and works when you target the right audience. However, used incorrectly it can be time consuming and lack results. Most social networking sites ‘likes’ use the rel=”nofollow” tag, therefore defeating the point of link building.
21. Are you familiar with search arbitrage? How does this arbitrage work? First, a publisher hosts ads on a website or blog, from the Yahoo Publisher network or Google’s AdSense program. The search engines pay for clicks on the ads hosted on the site or blog. They’re essentially giving the web publisher a commission from the click fees they collect from their advertisers.

Once a web publisher or blogger has hosted ads on their site, the next step is to drive traffic to the site using pay-per-click (PPC) ads that are displayed in the search results. If you pay less for the clicks than what you receive from the ads hosted then you’ve made an easy profit. In a nutshell, that’s the essence of search arbitrage.

22. Do you know who Matt Cutts is?  (Mr Google as far as we’re concerned! Or we’ll accept senior software engineer at Google as your answer)
23. In Google lore – what are ‘Hilltop’ Florida’ and ‘Big Daddy’?

Why Page Theme is Usually More Important than PageRank:
In the Hilltop white paper they talk about how they can use expert documents to help compute relevancy. An expert document is a non affiliated page which links to many related resources. If page A is related to page B and page B is related to page C then a connection between A & C are assumed.

Additionally Hilltop states that it strongly considers page title and page headings in relevancy scores (in fact these elements can be considered more important than link text).

The benefit of Hilltop over raw PageRank (Google) is that it is topic sensitive – and is thus generally harder to manipulate than buying random high power off topic links. The benefits of Hilltop over topic distillation (Teoma) are that Hilltop is quicker & cheaper to calculate, and that it tends to have more broad coverage.

When Hilltop doesn’t have enough expert sites the feature can be turned off. It’s believed that Google is using Hilltop to help sort the relevancy for some of their search results currently.

On November 16th 2003, Google commenced an update (the Florida update) which had a catastrophic effect on a very large number of websites and, in the process, turned search engine optimisation on it’s head. It’s normal practice to give alphabetical names to Google’s updates in the same way that names are given to hurricanes, and thus this one became known as “Florida”.
In a nutshell, a vast number of pages, many of which had ranked at or near the top of the results for a very long time, simply disappeared off the radar altogether. Also, the quality (relevancy) of the results for a great many searches was reduced. In the place of Google’s usual relevant results, we are now finding pages listed that are off-topic, or their on-topic connections are very tenuous to say the least.

In December 2005, Google began to roll out what they called the “Big Daddy” update, and by the end of March 2006 it had been fully deployed in all of their data centres. It wasn’t a normal update, which are often algorithm changes. Big Daddy was a software/infrastructure change, largely to the way that they ‘crawl’ and index websites.

As the update spread across the data centres, people started to notice that many pages from their websites had disappeared from the regular index. Matt Cutts, a senior software engineer at Google, put it down to “sites where our algorithms had very low trust in the ‘in links’ or the ‘out links’ of that site. Examples as to what might cause that include excessive reciprocal links, linking to ‘spammy’ online neighbourhoods, or link buying/selling.”
24. What is sticky content? It’s exactly as it sounds, i.e.content that is site wide.

The above gives you a reasonable idea of some of the questions you might encounter in a job interview situation and how an SEO Specialist such as Webserve would potentially answer them. Good luck if you’re new to the industry but please remember, as always, not to promise something you can’t deliver – it will always come back to haunt you later on!

Development, Online Marketing, Search Engine News, Web Design

Targeting new customers with SEO

20122012 has to be the year when companies, yet to explore the SEO route, start thinking about the long term ambitions of their business. It really is a case of “wake up and smell the coffee” as far as many firms are concerned and they should be jumping with excitement at the prospect of embracing online marketing opportunities.

Search engine optimisation is an education in itself as it offers companies an in depth look at possibilities they never knew existed. In addition it provides them with a knowledge of what is happening online, in their particular sector. Every new client that Webserve advise is involved in this analysis of data and we use it as a blueprint to take our customers where they want to go. Imagine it as being just like using a road map to reach your destination.

So is it easy? Not exactly, it can be compared to farmers who sow their seeds with a view to gathering the crops later down the line. With SEO it’s important to understand that there are many competitors out there who have a head start. This applies to most sectors now so the first port of call, after the website has been developed, is to catch up with your competitors, let alone overtake them!

Obviously the more competitive the sector you are in, the more work there is to do to get you to that ‘catch up’ stage. But as you draw in that target and the customer enquiries start to increase your business can suddenly expand quite dramatically. It’s all about building a broader base that you can be ‘found’ from.

For Long term marketing, SEO outweighs all other types of advertising as the enquiries continue to flow well beyond the initial wave of investment. It’s a vehicle that will benefit your business for many years to come in fact.

Webserve have the means and expertise to help you target potential clients and turn them in to paying customers. The timescale relating to how long it will take is down to the business owner. One thing’s for sure though, the sooner you take the plunge the sooner you’ll be building towards the end goal!

Imagine for a moment that your website is a new house. As you know, properties have to be built brick by brick, well the same applies to website design and SEO. Whilst some companies ponder over the need for SEO others are busily stacking yet more bricks and continue to grow as a result of ongoing optimisation.

Make sure 2012 is the year that you start laying down the foundations for online success!

 

Online Marketing, Online Retail Stores

Good SEO Practice

Good Seo PracticesSearch engine marketing (SEM) is becoming increasingly popular, people from all walks of life and businesses of all sizes are embracing the web in a big way. The global recession has thrust SEM into the spotlight – as a cost effective method of driving targeted traffic to a company’s website and making a difference to it’s bottom line.

Search engine optimisation (Organic SEO) and Pay Per Click (PPC) marketing are increasing in importance as an affordable means of tapping into potential markets by reaching a targeted audience on the web. Compared to traditional television, news and print advertising, online opportunities are also much easier to measure in terms of results. It’s therefore all the more imperative that SEO practitioners continue to adopt different ‘white hat’ methods to improve the visibility of their clients’ websites.

 

1) On page optimisation:
The search engine algorithms, in place today, are way more sophisticated than was the case even, say, five years ago. This makes Organic SEO such a dynamic tool whereas previous SEO techniques, that worked well not so long ago, have lost their momentum in the present day. It’s ‘on page reach’ and the structure of the code that supports this content that determines the overall performance of the site.

2) Top Quality Content:
Quality content is the currency of the web. The more unique it is for the searcher, the higher it’s value of redistribution and the more power it has. Everything evolves in life and consumers are no different. The internet has encouraged them to search for products and/or services using search terms that are colloquial rather than technical.

The most important aspect to any SEO campaign is the initial research to discover what exactly prospective customers are searching for.

It should be remembered that not everyone surfing the web is looking to buy a product or service, people are also looking for solutions to problems or simply asking questions they need an answer to.

Commonly, what starts out as a search for general information leads a user into looking for more specific information. This research can then often result in a review of a product or service and sometimes, even a purchase!

3) Social Media:
Let’s be honest about it, social media is not suitable for all businesses selling products and/or services. It’s a very powerful tool for businesses such as travel agents, beauty therapists and music/video distributors, where opinion and recommendations are crucial. Twitter is the current ‘darling’ of the cyber masses having captured the imagination of millions of users worldwide.

The general belief is that to sell products or services on Twitter, you must have lots of followers. This results in people following others purely in the hope they will reciprocate and follow back. Individuals can end up following thousands and in turn being followed by thousands. With this critical mass of contacts he/she usually then starts promoting their services. However, we disagree with this scatter gun approach purely for the reason that these ‘efforts’ have not been targeted.

4) Backlink Profile:
At this point in time, website links are seen as a singular source of authority by leading search engines. If your site has an impressive backlink profile built up through years of hard work by the website owner or competent SEO professional, it can have a huge impact on your site’s ranking with all the major search engines. This valuable work is not something that a competitor can easily replicate either.

However, all links are definitely not equal! The key to a successful campaign is strictly down to the number of unique external domains linking to your site and their subsequent quality. The more diverse these domains are, the more powerful your site will become – as long as all other SEO factors have been correctly addressed of course!

WARNING:

Link Building should not be undertaken by the inexperienced. Without the right knowledge and understanding your site can end up being ineffective or worse -

YOU COULD GET YOUR WEBSITE BANNED FROM THE ORGANIC LISTINGS ALTOGETHER!

 

Development, Online Marketing, Online Retail Stores, Search Engine News, Web Design
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SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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