SEO Consultant – Consultancy service

A large part of our consultancy service aids the client with their overall knowledge of what’s happening within the SEO process. 

Consultancy by definition should be about guiding the client so any mistakes they make are strictly limited & time wasted is minimised.  

The role of the SEO consultant is evolving, there is now, more than ever, a need to have a genuine interest in the clients’ success.

The clients’ ability to exploit the information learned through their SEO results & their own research needs to coincide with the businesses capacity, potential and resources in general.
More and more businesses are merging skills to offer a one stop solution, it has happened to companies in our industry, such as graphic designers & printers – who have now added building websites (if that’s what you call them) to their ever increasing area of expertise!! Diversification has become a major factor for all successful businesses so it has to be expected that the role of the consultant has to be one that encourages opportunities.

Experience in running a business & more importantly an online business has to be an essential part of an SEO consultants’ education. Without it, one has to question the consultants ability to understand which areas the business is capable of exploiting.

Decisions made at management level can have a significant impact on the business itself, therefore the information gathered and acted upon has to be reliable. At this ‘tendering’ stage the far flung claims of an eager salesperson to guarantee him/her further SEO business is the last thing that is required.

At Webserve Development we look to keep in tune with key business institutions such as Business Link to ensure that potential benefits for our clients are fully exploited. If training costs can be met or European funding is available then companies need to know about it. Likewise we can open up a whole new window of opportunity for you by providing training that can help you develop those new contacts to give your business that competitive edge.

 

Website Design and SEO

Websites have become the most valuable tool in a businesses’ box

Many companies are still totally oblivious to their importance however

I often hear it said “we already have a website” & these business owners probably regard them as a necessary expense, but see little value.

THIS IS A BIG MISTAKE…

The future is online & the opportunities are vast

To compete you need to employ the best skilled people for the job

@ WEBSERVE DEVELOPMENT

  • We offer a full website design service and have the ability to develop and write the most complex systems from scratch
  • We specialise in both e-commerce and content management systems and have developed these to high performing standards
  • We have over ten years of online trading & marketing experience (we know what works)
  • We actively manage e-commerce businesses today to ensure we can advise you correctly tomorrow
  • We are leading UK SEO Specialist<<SEARCH NATIONAL >> –  <<SEARCH LOCAL>>
  • Company Ethos – Constant Pursuit of Excellence + Unbeatable customer service

We Designers

All you have to ask yourself is this:

  • Do you advertise your business? You need to look at SEO & optimised websites!
  • Do you want more customers? You need an optimised website & SEO package!
  • Do you want to improve your business brand? You need a reputable SEO specialist.
  • Want to benefit from effective long term advertising? SEO delivers your website direct to the relevant customers. 

The downside of Website Life

  • Large SEO companies tend to be sales orientated? Do you want to talk to salespeople in call centres?
  • Do you like call centres? Webserve does not use call centres, you deal with our developers directly.
  • Don’t waste time. Do you know the difference between a good website & a bad one?
  • Are you happy to lose customers? Then build your own website, or ask a friend to do it!
  • Happy your competitors are picking up new customers? Their fully optimised websites are busy attracting them in droves, right now.

Tips

 

  • If a website / SEO offer sounds too good to be true – it usually is.
  • Internet ‘geeks’ have no idea about running a business. Fact.
  • Poorly designed websites will cost you sales and new business opportunities.
  • Websites that are poorly constructed could well have to be redeveloped again later.
  • Ask your Developer how much online retail experience they have, it’s invaluable…
  • Many companies outsource website design and SEO work oversees. (WE DO NOT!)

 

 

Call us today and – Get it Right First Time !!

WordPress SEO Specialist

WordPress is a free open source script that in the right hands can have you topping the Google charts for search terms you value. The system is easy to use and there are countless free online guides available meaning you can set yours up today…

WordPress is the preferred choice of many SEO’s and ironically most of the highest ranked of these use the system to very good effect.

However, the most important words in this entire article are in the very first sentence – “IN THE RIGHT HANDS”!!
  
First off, your WordPress template will require setting up so that it’s structured correctly containing plugins that will benefit your business.

You’re also going to require an SEO Specialist that knows his or her way around the WordPress system so that the very best can be extracted from it.

Webserve Development are specialists in both areas, we use the WordPress system regularly and have developed some very good sites with it.

Add to that the training we give to our clients in order that they understand how to maximise the full power of the system and they are truly seeing the value for money they are getting for their SEO campaign.
WordPress has matured into a very stable and flexible system which updates regularly and I would highly recommend that all those businesses conveying information out to the world wide web use it. If backed by a good quality SEO link building campaign you will be surprised at the results WordPress is capable of achieving.

Customisation is the key to developing a successful Wordpress site and the training needed to help you use it properly is worth every penny. It will give you full control over content and help you understand what you are doing and how it will help your business.

So whether you have your own WordPress template or like the idea of using one to market your business please feel free to call us, especially if you want to see your site ranking highly in the search engines. It’s the perfect tool to use in order to target those desired search terms and we really do have a ‘second to none’ understanding of it and how it can be utilised to give you those desired high positions – and with it bring new business to your door!

It’s also worth remembering that just because you have an existing website it doesn’t mean you can’t have another. It’s becoming more and more common for webmasters to have more than one website nowadays. For example, even if you own an on-line shop the addition of a WordPress site to promote the business has to be seriously considered.

SEO Companies – Ask yourself why they are NOT ranking!!

The fact is that if you want to sell SEO then you have to prove you are amongst the best at it, leading by example has to be the only way…

It amazes me just how many companies are out there pushing and selling SEO services, saying what they can deliver when in truth they can only get ranked for minor keywords themselves! How the heck  somebody not ranking for an SEO term (unless it’s part of their domain name) can offer SEO services is beyond us!

On top of this we witness large ‘SEO’ companies using their client’s websites to provide them with back links to enable them to rank highly! How are these cowboys going to help you?

Just by including a link to their site from the foot of your website they are demonstrating to the world that there is only one person who’s going to benefit from the work they do for you. Them!!

So, before you hire any SEO Company ask to see the results they have achieved on competitive search terms for their existing clients, and ask to speak to these clients personally. Why would they say “No”?

i.e. SEO SPECIALIST  (Webserve are currently No.4 worldwide)

i.e. SEO CONSULTANT (currently No.17 worldwide)

Make these searches local by affixing either ‘Norwich’ or ‘Norfolk’ and we are No.1 or worse case No.2, in addition to ranking highly for many other local search terms.

WEBSERVE DEVELOPMENT is biding it’s time, we intend to hold excellent SEO positions for all the major keywords – before shouting about it.

Clients tend to come to us, we haven’t actively looked for business yet, but when we do we intend to be as good as our positions suggest. Surely that is what customers want from an ethical ‘white hat’ SEO company?

NB: Developers hellbent on achieving high search engine positions solely by using ‘keyword rich’ domains have surely got to stop kidding themselves that this is a good idea. This is a crass tactic anyone can adopt, but again it highlights the lack of true talent in the ‘SEO’ marketplace.

Top level SEO consultants

You would expect corporate clients with major brand names to carry out proper research into which SEO consultants were the best in the country. However, when looking through many SEO portfolios it becomes quickly apparent this is simply not the case. No, surprisingly most corporate’s websites are only found through brand recognition or by targeting singular industry search terms.

Top level SEO consultants see things in a completely different light to conventional SEO’s:

First off, there is the business aspect of Return on Investment (ROI), in addition to identifying new growth areas for the client – and exploiting them. It’s a case of holding one’s cards very close to one’s chest when talking about SEO as one of the most important aspects of the trade, namely ranking for multiple keywords, rarely, if ever, gets talked about online.

This is the reason why overall Webserve gets so much more business than conventional SEO companies – we rank higher on a much wider range of keywords than most of our competitors.
You see, our business is your business effectively, and for Webserve to offer top level SEO our rankings simply have to be right up there – where we promise to get yours!!

Webserve recently ‘followed’ a series of so called SEO’s and stepped in to help what was by now a very disillusioned customer. None of the previous consultants had identified the correct search terms for the client, so even if they had reached reasonable heights for other less important terms, the target audience was still bound to be all wrong!!!

The important lesson to take from all this is make sure when looking to hire an SEO specialist that you check their ranking and the ranking of their customers. Ask for a list of their customers if unsure, and follow it up with some telephone calls. After all businesses are usually very willing to recommend another company, especially if it has genuinely helped them achieve success!

SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

Website Design Norwich · What is Affordable SEO · Website Development & SEO · Web Design Norwich · SEO Training Norwich · SEO Agency Norwich · SEO Norwich · SEO Norfolk
SEO Consultant · SEO Company Norwich · Search engine optimisation Norfolk · SEO Specialist SEO - Natural link building · Advertising your website with SEO · Content for SEO