SEO ‘Specialists’ who rely on Pay Per Click (PPC)

As bonifide SEO Specialists what really makes us smile is these companies offering SEO services who are clearly unable to achieve natural results for themselves. You will constantly find these unscrupulous chancers using Google Adwords to offer their ‘unrivaled services’ to the unsuspecting public. It pains us to see them staying in business, due mainly to the fact that most people still don’t know the difference between organic (natural) search results and Pay Per Click (PPC) advertising. Webserve Development has never used PPC to sell it’s SEO services because it would be akin to a fishmonger selling frozen fish! It’s just not cricket. For us to rank highly for a keyword it’s only right and proper that we fight for the position on a level playing field, the prize – a place at the top of the natural search results. After all, if we can’t get ourselves up there for ‘SEO’ keywords how can we be expected to achieve results for other companies?!! We concentrate on regional keywords such as “SEO Norwich“, “SEO Norfolk“, “SEO Specialist Norfolk” and “SEO Company Norfolk” as well as national search terms such as ”SEO Specialists” (first page) amongst many others. Our next target is “SEO Consultant” where we currently appear on the second page of Google’s natural results. PPC is fine but at the end of the day it’s only paid advertising, no different to paying a radio station to play your jingle. Any company can open a google AdWords account and target certain keywords for whatever price they are willing to pay. Although it can be profitable it rarely represents value for money and the effects will only last as long as your money, so let’s hope you have deep pockets! No, smart business people always look for a return on investment (ROI). So next time you see so called ‘SEO Companies’ using PPC to gain a presence on Google, ask yourself this:

  1. Why can’t they achieve the same positions naturally?!
  2. How can they justify their actions?
  3. If they can’t do it for themselves – how can they be expected to do it for you?!!!

Let’s face it, these companies are crediting you with absolutely zero intelligence, so why not get your own back on these self appointed, so called SEO specialists by clicking on their ads and costing them money?! It’s true though, when you explore the world of SEO you will discover a host of “unbelievable opportunities”, but as the old saying goes – “If it sounds too good to be true – it usually is.” No, good SEO takes time and effort, as well as planning and knowledge. If anyone tells you any different, promising you overnight results for a small fee, be wary. You can expect disappointment – don’t say we didn’t warn you!!

Search Engine News, Web Design

Ten advantages of Spring SEO

Although you wouldn’t think it, the internet does resemble nature in a way, with it’s seasonal highs and lows. For example, we can expect through the summer months that most online retailers will be quieter as people spend more time outdoors and less time in front of their computer.

Every Summer we all say to ourselves ”It’s time for some R&R” but ironically this is the time most e-commerce businesses should be working harder, to ensure their website is in prime position for the run up to Christmas. In fact Webserve would go as far as suggesting that most of this work should be done as early as the Spring. It’s bizarre to see so many people worrying about it in the latter part of the year, when the rush is already well and truly on!

A good online spring clean is the perfect antidote for the year ahead, getting those glitches out of the way nice and early. If the previous year wasn’t the greatest, sales wise, then it’s also the ideal time to consider hiring an SEO Specialist.

Here are some of the advantages of starting work earlier in the year:

1. After the Winter sales you are probably in a better financial position to do so.

2. They say “The early bird catches the worm” and by starting your SEO early you will leave enough time to get it right before the next busy period…

3. Who wants to be working when the sun is out anyway? Why wait until Summer…

4. Spring is a natural time to reflect, did your SEO company do as it promised? If you are going to change companies, this is the ideal time!

5. You need the best SEO Specialist available, have you checked to see how yours is performing in the search engines? It’s a good time to do some research.

6. Other companies typically stop their SEO campaigns around this time, having been let down or disappointed. Some of them will drop in the search engines as a result and there will be room for fresh blood at the top, so to speak.

7. It gives you time for a full six month campaign before Christmas arrives.

8. Things change every year so it’s vitally important you keep your website up to date.

9. Webserve can almost guarantee your website is missing something that will affect it’s rankings. Isn’t it a good time to contact us and check?

10. Have you even considered how many of your developer’s clients closed down last winter? Surely that’s a reflection on the quality of SEO ‘services’ they provide? Take a look at their portfolios – it sometimes turns up some interesting things you really should be aware of.

Typically if a new client comes to us, in the first quarter of the year, with an established website, I would expect us to elevate it to a good position, whilst providing decent levels of relevant traffic by Christmas – at the latest!

Search Engine News

Specialist marketing with SEO

You may be a specialist solicitor or engineer, you may have a brand new patented design or quite simply are a builder who specialises in refurbishing churches.

Whatever you do, Search Engine Optimisation (SEO) offers providers of specialist products and services something quite different to conventional marketing. Up until the invention of search engines the only cost effective way to advertise a business or service was generally through the local free ads or the yellow pages. On the other hand expensive advertising campaigns that spoke to the ‘masses’ have always been available to those with deep enough pockets.

Fortunately, times have recently changed. Imagine nowadays, a garage offering a bespoke ‘pimp my ride’ service or a company that sells refurbished turbo engines for Bentley motors. What better way to promote your business than selecting your target keywords, filling your website full of relevant information, and, as a consequence, appearing high on the first page of Google – right in front of prospective customers looking for your products or services?!

There is a high probability that the business will attract the enquiry.

With this in mind wouldn’t you expect to hear a stampede of specialists competing to get on the first page of Google? Yet, it is “Oh, so quiet.”

Ironically, getting to the top of the search engines for specialist search terms is relatively easy and inexpensive compared with the rewards it can bring. It’s definitely food for thought and without doubt a window of opportunity that shouldn’t be missed!

Online Marketing, Online Retail Stores

SEO Consultants – SEO Specialist Jobs

So you want a career in SEO? The first step will be to convince the interviewer or client that you are fit and able to do the job. Check below to see how you measure up and compare your answers. Failing that you may just learn something – although the best information, as always, is reserved for our clients…

1. What SEO results can you boast? We’re the Number 1 SEO Specialist in Norfolk  or how about one of the best SEO Specialists in the UK, Check my Portfolio for more information.
2. What do you perceive are the important things to take into consideration when optimising a site? Understanding the business and it’s unique selling point (USP) is paramount to a successful campaign. Without the understanding or knowledge it’s highly unlikely you’ll target all the relevant keywords associated with that business.
3. Who do you respect in the industry? Web Designers who build websites with SEO in mind are not high on our list. It’s no use to anyone if a website can’t be fully indexed or is structured incorrectly or misses vital script inclusions.
4. What web analytics programs are you familiar with? Why use anything other than Google Analytics? It’s free, easy to use and informative.
5. What is page Vision-based Page Segmentation or VIPS?  VIPS will allow search engines to differentiate between links from the content block and links from other blocks such as text advertisement blocks or footer blocks. As such, algorithms could easily ‘weigh’ links from each block differently. A link from a content block could be considered as more likely to be a true recommendation than a link from a text link advertisement block. Search engines may therefore give extra weight to in-content links while devaluing links that appear to be advertisements. Sites that ‘rent’ links through link networks usually do place them in a block above, below or to the side of the content block. When VIPS is implemented, there is a risk that many rented advertisement links could be devalued.
6. What’s the difference between PageRank and Toolbar PageRank? One is updated approximately three times a year whilst the other offers a result that gives ‘real time’ results.
7. What exactly is Sandbox? Imagine a place where you go when you have been naughty!
8. How long does it take to get out of Sandbox? First you will have to analyse and remedy the reason/s why you are in there to begin with. Once you do this and begin to develop in a sound, ethical way Google will release you, but only when they are ready! Whilst in there it’s still a good time to work on your SEO as it will take effect when your site has been released, so to speak.
9. How can you track your rankings? Regardless of which tracking system you use we would put the emphasis on the general relevant keyword traffic increase to your business, don’t get too hooked up on one search term as it’s bad for your health!
10. What are the common factors between Google/Yahoo/MSN? Apart from all being search engines we see these websites as having the potential of the ‘gold rush’ days of the wild, wild west.
11. What percentage of your Pay Per Click (PPC) budget should go to each search engine? we would concentrate on maximising the potential of Google before even worrying about other search engines.
12. Give a description of your general SEO experience. We’ve traded online since 2001, attaining both retail and web development skills. No1: SEO Specialist in Norfolk 
13. Do you currently optimise your own sites? Absolutely, yes! We manage many different online businesses. Any SEO professional worth their salt would do, wouldn’t they?
14. Do you operate any blogs?  Yes. Blogs are effective and aid other SEO techniques.
15. Where do you think the SEO industry is heading? It needs regulation as there are many ‘sharks’ giving those of us who do it properly a bad time due to unrealistic price setting and losing customer’s confidence. Good SEO Specialists are hard to find but if you do find one we suggest that you keep hold of them. Just remember Rome wasn’t built in a day but it has stood strong for many thousands of years after. 
16. What SEO tools do you regularly use? There are lots to choose from of course, some are better than others and it has taken many years of effort to gather the best resources. If you would like to know what they are then we suggest you do the same as us and try them all to find out…
17. What SEO areas are you strong in and where could you do better? Give examples of both.  Well we’re weak when it comes to leaving a poor job! Webserve have pride in their work and results matter to us. Where we’re strong is that we have a wealth of experience to fall back on, plus we understand business concepts, objectives and their warranted costs.
18. What areas do you think are currently the most important in organically ranking a site? Anyone in SEO knows that Link building is what gives the site it’s strength to rise in the ranks for major keywords. However this can only be as good as the optimisation techniques used to increase relevant traffic!
19. What kind of strategies do you normally implement for back links? Hard work and effort attracting them to the site in question, there’s no bigger link generator than good quality informative content, that people find useful.
20. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO, Blogs, RSS and Pod casting? Networking has been with us for ages and works when you target the right audience. However, used incorrectly it can be time consuming and lack results. Most social networking sites ‘likes’ use the rel=”nofollow” tag, therefore defeating the point of link building.
21. Are you familiar with search arbitrage? How does this arbitrage work? First, a publisher hosts ads on a website or blog, from the Yahoo Publisher network or Google’s AdSense program. The search engines pay for clicks on the ads hosted on the site or blog. They’re essentially giving the web publisher a commission from the click fees they collect from their advertisers.

Once a web publisher or blogger has hosted ads on their site, the next step is to drive traffic to the site using pay-per-click (PPC) ads that are displayed in the search results. If you pay less for the clicks than what you receive from the ads hosted then you’ve made an easy profit. In a nutshell, that’s the essence of search arbitrage.

22. Do you know who Matt Cutts is?  (Mr Google as far as we’re concerned! Or we’ll accept senior software engineer at Google as your answer)
23. In Google lore – what are ‘Hilltop’ Florida’ and ‘Big Daddy’?

Why Page Theme is Usually More Important than PageRank:
In the Hilltop white paper they talk about how they can use expert documents to help compute relevancy. An expert document is a non affiliated page which links to many related resources. If page A is related to page B and page B is related to page C then a connection between A & C are assumed.

Additionally Hilltop states that it strongly considers page title and page headings in relevancy scores (in fact these elements can be considered more important than link text).

The benefit of Hilltop over raw PageRank (Google) is that it is topic sensitive – and is thus generally harder to manipulate than buying random high power off topic links. The benefits of Hilltop over topic distillation (Teoma) are that Hilltop is quicker & cheaper to calculate, and that it tends to have more broad coverage.

When Hilltop doesn’t have enough expert sites the feature can be turned off. It’s believed that Google is using Hilltop to help sort the relevancy for some of their search results currently.

On November 16th 2003, Google commenced an update (the Florida update) which had a catastrophic effect on a very large number of websites and, in the process, turned search engine optimisation on it’s head. It’s normal practice to give alphabetical names to Google’s updates in the same way that names are given to hurricanes, and thus this one became known as “Florida”.
In a nutshell, a vast number of pages, many of which had ranked at or near the top of the results for a very long time, simply disappeared off the radar altogether. Also, the quality (relevancy) of the results for a great many searches was reduced. In the place of Google’s usual relevant results, we are now finding pages listed that are off-topic, or their on-topic connections are very tenuous to say the least.

In December 2005, Google began to roll out what they called the “Big Daddy” update, and by the end of March 2006 it had been fully deployed in all of their data centres. It wasn’t a normal update, which are often algorithm changes. Big Daddy was a software/infrastructure change, largely to the way that they ‘crawl’ and index websites.

As the update spread across the data centres, people started to notice that many pages from their websites had disappeared from the regular index. Matt Cutts, a senior software engineer at Google, put it down to “sites where our algorithms had very low trust in the ‘in links’ or the ‘out links’ of that site. Examples as to what might cause that include excessive reciprocal links, linking to ‘spammy’ online neighbourhoods, or link buying/selling.”
24. What is sticky content? It’s exactly as it sounds, i.e.content that is site wide.

The above gives you a reasonable idea of some of the questions you might encounter in a job interview situation and how an SEO Specialist such as Webserve would potentially answer them. Good luck if you’re new to the industry but please remember, as always, not to promise something you can’t deliver – it will always come back to haunt you later on!

Development, Online Marketing, Search Engine News, Web Design

First page results for SEO Specialist!

We would definitely hire them!!

It’s taken some work to catch up to the pack but we’re very close now to proving our worth regarding serious SEO rankings.

For some time now this site has ranked highly in our local region of Norfolk for search terms relating to SEO.

We’ve had to be patient and we’ve had to work hard to achieve our goal of making the first page on Google for the very competitive term – SEO Specialist. Yes, we do still expect the results to ‘bounce around’ a little until settling down in the rankings but we are extremely confident of improving our position further for this and many other competitive SEO search terms.

As you can no doubt appreciate we face stiff opposition because of the nature of our business with different budgets according to company size. It is imperative also for companies that want to provide a service in the SEO industry to have high rankings so that customers can have confidence in their SEO techniques.

Lessons can be learnt from this, as clients looking for effective SEO will hopefully understand. As SEO professionals we go through the same process as everybody else and get excited to see the fruits of our labours too. Customers should also appreciate that it sometimes takes more work if the competition is fierce, but with patience and sensible goal setting, eventually you are bound to succeed with online marketing through SEO.

The beauty of this website is that it has achieved it’s ranking without needing to insert a strong keyword term within the domain name! This just goes to prove that keyword rich domains aren’t as important as having the right website structure or hiring the best professional for the SEO campaign.

What will we do next?

This is simply another small milestone achieved and as we say the work will continue towards other targeted competitive keywords. Strengthening the site further towards key phrases such as ‘SEO Company‘ ‘SEO services’ and ‘SEO consultant‘ whilst improving further on the achievements made thus far.

The best advice we can give an individual or company undertaking SEO would be to take one step at a time, develop and improve your site -ready for the onslaught of new business coming your way when you get there!

What makes an SEO specialist special?

Well, that’s another article for another day…

Search Engine News, Web Design
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SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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