Developers Giving SEO a Bad Name

We realise this might look like “another rant” but just this week we’ve had calls from disgruntled parties who’ve purchased SEO ‘services’ from their local Web Designer / Developer.

When we research these companies it is obvious to the trained eye that their understanding of online marketing is limited at best. 

Their lack of scruples is simply giving SEO a bad name and making their ‘victims’ far less trusting of the genuine professionals operating in the SEO industry.

Add to this the many ‘quick buck charlie’ SEO companies that have sprung up in the name of profit, and you have an industry that is causing its own demise.

It’s actually quite easy to recognise these so called ‘SEO companies’ when they advertise for business. Infact, you may have noticed this yourself with so many SEO companies now using Google AdWords to advertise and attract new business leads!

There is of course a certain irony in a company selling SEO services by using Pay Per Click in order to be seen on the first page of Google!!! However not everyone can be up there for such competitive terms as “SEO” or “Search Engine Optimisation” and to achieve such a feat would require a prolonged SEO campaign. However, it should be expected that a company selling SEO should command decent ‘organic’ positions for competitive search terms.

More often than not, companies who are not experienced SEO’s are offing SEO services to their clients when they may well have had THEIR website designed before SEO even became a factor.

This is a big mistake… To be able to offer this service you require actual industry experience & not just have read about it in a book or magazine article…

I can understand the problems that face these designers and developers, but it is simple – if they do not change with the times they will become obsolete, no different in fact to operating systems such as Windows 95/98/2000/XP/Vista etc.

It has to be said though, that the same goes for SEO consultants. Things move on and an SEO’s training should be incorporating new techniques and information for the future – all the time. It’s an industry constantly changing and evolving and those who stop bothering to move with it will quickly need to find new careers.

Take other industries – law, construction, health and transport for example – they all have to move with the times, constant change is an ever present and to those developers who are selling a substandard SEO service I have to say, “SHAME ON YOU & STOP BEING LAZY!

The fast lane is where every forward thinking business should be and quality SEO advice is key to success.

SEO Copywriting

In this article we would like to explain how to benefit from effective SEO copywriting. Search engine optimisation isn’t just about increasing web traffic, it’s also about helping the client convert more of this extra traffic into sales, whilst optimising the page content. We achieve this through SEO copywriting. A good copywriter will create content that is appealing to both search engines & human readers alike. This innovative form of creative writing for websites can be frowned upon if it’s not done in the correct manner.

SEO copywriting is the practice of using existing text and rewriting it for other purposes, namely website optimisation.

To explain it in its simplest form, SEO copywriting is the art of creating engaging content that feeds off of targeted keywords.

If the content you develop doesn’t have the correct keyword density, it can be dismissed as irrelevant or as spam by search engines. Search engine optimisation copywriters will think of different keyword strings relevant to the page as well as the keyword densities when it comes to the content that they write.

Search engine copywriting differs from the regular copywriting technique because the aim is not only to write for the search engines but also for the human readers within the site who are looking for unique information along with flowing, easy to read articles. This form of writing is not difficult, it just takes a little practice and thought around the ‘keyword relevance’.

For example, take this page which is about SEO copywriting. There are various search terms that one could potentially use when looking for this topic.

  1. Copywriting
  2. SEO Copywriting
  3. Search Engine Copywriting
  4. Search Engine Optimisation Copywriting
  5. SEO Copywriters, etc, etc

Hopefully you get the point, but what you need to remember is that if it isn’t on the page how are you going to be found for it by the search engines? So to increase the relevance of the page the search term should be mentioned in its exact form as the chosen targeted term but added in a way that is natural to the reader too.

So, why is copywriting so important to SEO specialists? Answer = In the question lies the solution!

Copywriting is a small but nonetheless important part of the overall SEO process, contact us today to improve your website’s effectiveness.

WordPress SEO Specialist

WordPress is a free open source script that in the right hands can have you topping the Google charts for search terms you value. The system is easy to use and there are countless free online guides available meaning you can set yours up today…

WordPress is the preferred choice of many SEO’s and ironically most of the highest ranked of these use the system to very good effect.

However, the most important words in this entire article are in the very first sentence – “IN THE RIGHT HANDS”!!
  
First off, your WordPress template will require setting up so that it’s structured correctly containing plugins that will benefit your business.

You’re also going to require an SEO Specialist that knows his or her way around the WordPress system so that the very best can be extracted from it.

Webserve Development are specialists in both areas, we use the WordPress system regularly and have developed some very good sites with it.

Add to that the training we give to our clients in order that they understand how to maximise the full power of the system and they are truly seeing the value for money they are getting for their SEO campaign.
WordPress has matured into a very stable and flexible system which updates regularly and I would highly recommend that all those businesses conveying information out to the world wide web use it. If backed by a good quality SEO link building campaign you will be surprised at the results WordPress is capable of achieving.

Customisation is the key to developing a successful Wordpress site and the training needed to help you use it properly is worth every penny. It will give you full control over content and help you understand what you are doing and how it will help your business.

So whether you have your own WordPress template or like the idea of using one to market your business please feel free to call us, especially if you want to see your site ranking highly in the search engines. It’s the perfect tool to use in order to target those desired search terms and we really do have a ‘second to none’ understanding of it and how it can be utilised to give you those desired high positions – and with it bring new business to your door!

It’s also worth remembering that just because you have an existing website it doesn’t mean you can’t have another. It’s becoming more and more common for webmasters to have more than one website nowadays. For example, even if you own an on-line shop the addition of a WordPress site to promote the business has to be seriously considered.

Having faith in your SEO Consultant

Targeted traffic is one of the most important elements of your online business, it’s virtually impossible to achieve any worthwhile results without it. Regardless of how visually stunning your site may be, if nobody is visiting it you need to remind yourself why you created it in the first place!

Ok, there’s a balance,  like everything in life if you ‘overcook’ one area or concentrate too much on it you will come unstuck across the board. Effective SEO is all about consistency and targets all areas of your business, so that you have more than one egg in your online marketing basket.

The businesses that benefit most from an SEO campaign are the ones that don’t panic and have the patience to appreciate steady progression. No, you shouldn’t expect results to happen overnight with SEO, and if they do, be very wary!

If you can’t stay patient until the ‘payoff’ then SEO might not be right for you.

What you need in abundance is FAITH

Like it or not, you will need to have faith in your SEO Consultant. If you don’t believe in them you won’t follow their instructions and you will inevitably fail…

If you find yourself questioning their advice you have clearly lost faith in them.

When your SEO specialist asks you to write articles relating to your business, make sure you comply, if you don’t you will limit your success.

However, assuming you choose the right SEO consultant and have faith in their ability you will be rewarded with long term success and plenty of traffic to your website.

Trusting your SEO Company

In a perfect world all SEO consultants would be ethical, however this industry, more than most, attracts it’s fair share of rogues. Some SEO’s for example wax lyrical about their ‘contracts’ because they offer ‘no results no fee’ – well just look at the small print folks, nobody does something for nothing these days. Would you?

Then you have SEO’s who believe a few minor script changes warrant a six month contract… Hmm, we’ve seen lots of these in our time, yes, it will help you marginally at the start of the SEO process, but it won’t (on it’s own) get you ranking for those high volume search terms.

The simple facts…

Most of the top ten positions on Google will nearly always be taken up by veteran webmasters, those that have served their time and made all the mistakes any ‘newbie’ is likely to make. There is no easy process to achieve high ranking positions for competitive keywords, if you do want to get there then get ready for some hard work…

Unique content is the most powerful online commodity and by adding your own you will be dealing in the best currency. No-one knows your business quite like you and every website should ideally reflect it’s owners personality.

As SEO specialists we understand that every campaign is different, but it’s amazing just how often a successful campaign coincides with a customer who has made the effort to add unique content when instructed.

However, there is a good side to clients who simply don’t have the time to add content themselves…

It’s called a higher fee… That’s when choosing the right SEO Specialist really becomes critical!!

Ten advantages of Spring SEO

Although you wouldn’t think it, the internet does resemble nature in a way, with it’s seasonal highs and lows. For example, we can expect through the summer months that most online retailers will be quieter as people spend more time outdoors and less time in front of their computer.

Every Summer we all say to ourselves ”It’s time for some R&R” but ironically this is the time most e-commerce businesses should be working harder, to ensure their website is in prime position for the run up to Christmas. In fact Webserve would go as far as suggesting that most of this work should be done as early as the Spring. It’s bizarre to see so many people worrying about it in the latter part of the year, when the rush is already well and truly on!

A good online spring clean is the perfect antidote for the year ahead, getting those glitches out of the way nice and early. If the previous year wasn’t the greatest, sales wise, then it’s also the ideal time to consider hiring an SEO Specialist.

Here are some of the advantages of starting work earlier in the year:

1. After the Winter sales you are probably in a better financial position to do so.

2. They say “The early bird catches the worm” and by starting your SEO early you will leave enough time to get it right before the next busy period…

3. Who wants to be working when the sun is out anyway? Why wait until Summer…

4. Spring is a natural time to reflect, did your SEO company do as it promised? If you are going to change companies, this is the ideal time!

5. You need the best SEO Specialist available, have you checked to see how yours is performing in the search engines? It’s a good time to do some research.

6. Other companies typically stop their SEO campaigns around this time, having been let down or disappointed. Some of them will drop in the search engines as a result and there will be room for fresh blood at the top, so to speak.

7. It gives you time for a full six month campaign before Christmas arrives.

8. Things change every year so it’s vitally important you keep your website up to date.

9. Webserve can almost guarantee your website is missing something that will affect it’s rankings. Isn’t it a good time to contact us and check?

10. Have you even considered how many of your developer’s clients closed down last winter? Surely that’s a reflection on the quality of SEO ‘services’ they provide? Take a look at their portfolios – it sometimes turns up some interesting things you really should be aware of.

Typically if a new client comes to us, in the first quarter of the year, with an established website, I would expect us to elevate it to a good position, whilst providing decent levels of relevant traffic by Christmas – at the latest!

SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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