SEO Companies – Ask yourself why they are NOT ranking!!

The fact is that if you want to sell SEO then you have to prove you are amongst the best at it, leading by example has to be the only way…

It amazes me just how many companies are out there pushing and selling SEO services, saying what they can deliver when in truth they can only get ranked for minor keywords themselves! How the heck  somebody not ranking for an SEO term (unless it’s part of their domain name) can offer SEO services is beyond us!

On top of this we witness large ‘SEO’ companies using their client’s websites to provide them with back links to enable them to rank highly! How are these cowboys going to help you?

Just by including a link to their site from the foot of your website they are demonstrating to the world that there is only one person who’s going to benefit from the work they do for you. Them!!

So, before you hire any SEO Company ask to see the results they have achieved on competitive search terms for their existing clients, and ask to speak to these clients personally. Why would they say “No”?

i.e. SEO SPECIALIST  (Webserve are currently No.4 worldwide)

i.e. SEO CONSULTANT (currently No.17 worldwide)

Make these searches local by affixing either ‘Norwich’ or ‘Norfolk’ and we are No.1 or worse case No.2, in addition to ranking highly for many other local search terms.

WEBSERVE DEVELOPMENT is biding it’s time, we intend to hold excellent SEO positions for all the major keywords – before shouting about it.

Clients tend to come to us, we haven’t actively looked for business yet, but when we do we intend to be as good as our positions suggest. Surely that is what customers want from an ethical ‘white hat’ SEO company?

NB: Developers hellbent on achieving high search engine positions solely by using ‘keyword rich’ domains have surely got to stop kidding themselves that this is a good idea. This is a crass tactic anyone can adopt, but again it highlights the lack of true talent in the ‘SEO’ marketplace.

Specialist marketing with SEO

You may be a specialist solicitor or engineer, you may have a brand new patented design or quite simply are a builder who specialises in refurbishing churches.

Whatever you do, Search Engine Optimisation (SEO) offers providers of specialist products and services something quite different to conventional marketing. Up until the invention of search engines the only cost effective way to advertise a business or service was generally through the local free ads or the yellow pages. On the other hand expensive advertising campaigns that spoke to the ‘masses’ have always been available to those with deep enough pockets.

Fortunately, times have recently changed. Imagine nowadays, a garage offering a bespoke ‘pimp my ride’ service or a company that sells refurbished turbo engines for Bentley motors. What better way to promote your business than selecting your target keywords, filling your website full of relevant information, and, as a consequence, appearing high on the first page of Google – right in front of prospective customers looking for your products or services?!

There is a high probability that the business will attract the enquiry.

With this in mind wouldn’t you expect to hear a stampede of specialists competing to get on the first page of Google? Yet, it is “Oh, so quiet.”

Ironically, getting to the top of the search engines for specialist search terms is relatively easy and inexpensive compared with the rewards it can bring. It’s definitely food for thought and without doubt a window of opportunity that shouldn’t be missed!

‘SEO Training Norwich’

First Page Result on 18th February 2010 for ‘SEO Training Norwich’ Incredibly this took just 2 days to achieve!!

However, this is NOT what we would deem to be effective SEO as little or no traffic will ever result from it. Yes, it’s good to be targeting all aspects of search terminology relating to your business, but don’t be fooled by those claiming these sort of search terms/results are a great achievement.

‘SEO Training Norwich’ – So, what’s so special about this search term? Well, for one, it happens to be a local search term that Webserve Development haven’t yet targeted!

This article you are now reading, was added on the 16th February 2010 at 15.25 hours, with the intention of seeing how long it would take to rank on the first page of Google for the search term “SEO Training Norwich”. Surely it wouldn’t be that difficult as there are only 12,700 results for SEO Training Norwich and this should be easily obtainable for a local company worth their salt?

As stated in previous Webserve articles it’s not so much about achieving first page results per se but about achieving first page results for relevant, competitive search terms.

There is a lot more to consider of course. For example, is there a call for SEO training in Norwich, or for courses on SEO in the local Norwich area? Is training done in the classroom with theory tests and exams? How much would these courses cost, and how long would they last for?

One thing is for sure though, there are only ten spots available on the first page of Google and only the best will be there…

So, to recap, it took less than 2 days for a true SEO Specialist using a well established, fully optimised website. But remember, it’s those harder to achieve keywords that bare the best fruit. Food for thought!

First page results for SEO Specialist!

We would definitely hire them!!

It’s taken some work to catch up to the pack but we’re very close now to proving our worth regarding serious SEO rankings.

For some time now this site has ranked highly in our local region of Norfolk for search terms relating to SEO.


We’ve had to be patient and we’ve had to work hard to achieve our goal of making the first page on Google for the very competitive term – SEO Specialist. Yes, we do still expect the results to ‘bounce around’ a little until settling down in the rankings but we are extremely confident of improving our position further for this and many other competitive SEO search terms.

As you can no doubt appreciate we face stiff opposition because of the nature of our business with different budgets according to company size. It is imperative also for companies that want to provide a service in the SEO industry to have high rankings so that customers can have confidence in their SEO techniques.


Lessons can be learnt from this, as clients looking for effective SEO will hopefully understand. As SEO professionals we go through the same process as everybody else and get excited to see the fruits of our labours too. Customers should also appreciate that it sometimes takes more work if the competition is fierce, but with patience and sensible goal setting, eventually you are bound to succeed with online marketing through SEO.

The beauty of this website is that it has achieved it’s ranking without needing to insert a strong keyword term within the domain name! This just goes to prove that keyword rich domains aren’t as important as having the right website structure or hiring the best professional for the SEO campaign.

What will we do next?

This is simply another small milestone achieved and as we say the work will continue towards other targeted competitive keywords. Strengthening the site further towards key phrases such as SEO Company ‘SEO services’ and ‘SEO consultant‘ whilst improving further on the achievements made thus far.

The best advice we can give an individual or company undertaking SEO would be to take one step at a time, develop and improve your site -ready for the onslaught of new business coming your way when you get there!

What makes an SEO specialist special?

Well, that’s another article for another day…

DIY SEO – (Search Engine Optimisation)

So you’ve been searching around for infomation to improve your rankings? What’s your next move?

1) Do it yourself – now you have some idea of what is involved?  2) Hire an SEO Specialist?

Well it’s completely your choice!

Let me just go over a few things before you make that decision:

Recently we bought a new bungalow, with a view to working from home if we ever needed to. Now when we first viewed the property it had all the furniture and soft furnishings, the place was really nice so that’s obviously why we bought it. However, when we started to move our desks in we could see on closer inspection the standard of the DIY work that the previous owner had carried out. Although he’d probably done the work to his best ability it was not of the standard you would expect from a professional builder, say.

Be honest, if your car breaks down do you read a manual and try to repair it yourself, or do you call a mechanic and get it repaired properly? I’m very much from the ‘pay a professional to get a professional job done’ school of thought!

What you have to accept with DIY SEO, just like DIY motor mechanics, is that you are unlikely to do as good a job as the professionals. If you truly want higher rankings, your only consideration should be which SEO Specialist you should be hiring! As SEO gets more widely understood and therefore more commonly practiced the harder it is going to become to achieve high rankings for competitive search terms.

Besides, SEO is easily the most cost effective long term marketing strategy that a business can adopt, so why are you even contemplating Doing it Yourself? Especially when all the help and advice you’ll ever need is just a phone call or e-mail away. Contact the SEO Specialists – Webserve Development now!

SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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