SEO – Google Search Share rises to 92%

Proof that SEO should be part of your marketing strategy comes in the form of a recent report relating to search engine activity. We all know that Google has been dominant in the UK search engine market for many years now but did you know that in June 2011 Google achieved an incredible 92% market share of all searches made by UK Internet users?!

 

What’s interesting here is that although Google has increased its dominance within the market, search itself has decreased from accounting for about 40% of total traffic to all websites to around 34% in June 2011. Far from saying search is in decline – I would imagine the number of searches will continue to grow day on day until time in memorial!

No, the reason search now accounts for a smaller proportion of overall traffic being delivered to websites is due to the growth of other traffic sources, namely social media. However it makes me believe that more than ever users wanting to find specific products or services will resort to using search engines to find them. Online marketing is far more target orientated and purposeful than other mediums because it markets to specific user requirements.  After all, the best marketeers have always known that advertising has to be effective and targeted in order to achieve sales.

A quick analysis of the top social networking sites for June 2011, by visits, shows that Facebook has recovered after three months of steady decline whilst YouTube is still growing strongly. Facebook accounted for nearly 54% of all UK internet visits to social networks in June, increasing its market share in the process. Meanwhile YouTube was the fastest moving social network for the fourth consecutive month, receiving  approximately 20% of all UK Internet visits to social networking sites.

After search engines, social networks are the second biggest drivers of web traffic in the UK, with 12.5% of all UK Internet visits in June being driven by a social network .

It would be foolish to write off Google in the social media world. They are currently dominating the search engine marketplace and with Google+ now being rolled out around the world, Google could soon start gaining ground in this important area too.

The whole purpose of the internet is to provide a destination for whatever the user is looking for. Isn’t that search marketing in a nutshell?!

Business Development, Marketing Online, Norfolk SEO Consultancy, Norwich SEO Consultancy, Online Marketing, Search Engine News

The Seven Natural Wonders of SEO

If you’ve ever wondered why companies use SEO here are a few things you should know:

  1. Fixed Costs -  The cost of implementing an SEO program is relatively fixed and is totally unrelated to the volume of unique visits to a website. Effectively, the cost per click or per visit resulting directly from the SEO campaign reduces over time.  Following the initial website optimisation costs it is comparitively less to continue an SEO program and further cement your first page positions. How successful an SEO campaign is will depend on two factors, firstly the ability and application of your SEO consultant & whether you have made the effort and followed the instructions they have provided.  Conversely, pay per click (PPC) is essentially a variable cost and has to be used effectively whilst keeping track of your Return on Investment (ROI).
  2. Brand Visibility - When you consider how tough it is to rank highly for competitive terms, for example ‘car insurance’, then it is no surprise to learn how expensive pay per click marketing is in regard to generating site visits. It is therefore extremely difficult to gain brand awareness online without utilising SEO techniques. Staying with this example you can imagine how desperate the big insurance players are to have a first page presence on Google thus driving up the cost of using Adwords. The bottom line is smaller companies miss out, by being outpriced in the stakes to generate leads online. SEO redresses the balance however, and a competent SEO Company can get you competing in this market place within your budget restraints.
  3. Target Marketing – Online search is demand driven, so anybody referred to your site via a search engine is expecting your web page to match their search query. If it does, and your content influences them, they may well become your next customer. Marketing to people who are physically typing in a request for your products or services, and providing a landing page that solves these needs is the most effective marketing weapon your business can posess and one you should be taking full advantage of.
  4. Credibility - Consumers expect big brand businesses to be prominently positioned in Google. Websites with high ranking natural positions will always hold more credibility than those using pay per click advertising purely because people correctly assume that Google will always show quality content naturally.
  5. Consistency - Well positioned websites that are fully optimised consistently generate fresh traffic from relevant search terms, driving continual interest and further enquiries.
  6. Increased Sales & Enquiries - Along with increased traffic, a fully optimised website will also enjoy an increase in sales revenue because more people will be visiting the site and more people will be buying products. 
  7. Affordability - There are many ways in which you can promote your website online. SEO aside, the next most popular website promotion method is PPC which in basic terms translates as paid advertisements. As the term suggests a business would pay the search engine an agreed fee whenever this advertising link is clicked on. Pay Per Click can work alongside search engine optimisation to boost results further and can still be a very powerful marketing tool if used correctly. The difference between the two is that SEO gains you natural rankings within the search engines (over time) whereas PPC gives you instant results by advertising your products or services at the top and right hand side of the search results page.

 Meanwhile, if you’ve ever wondered what the downside of SEO is I would have to say “there isn’t one, unless you hire the wrong SEO company or SEO consultant that is!”

Norfolk SEO, Norfolk SEO Consultancy, Norwich SEO, Norwich SEO Consultancy, Online Marketing

Changing your SEO Company

It can be a daunting task changing SEO companies, especially if you have some form of search engine placement. But it may be what you set out to achieve isn’t quite happening for you, and you don’t feel the online side of your business is living up to it’s full potential. There can be two reasons for this – either the SEO company you originally instructed isn’t very good, or you didn’t do what your SEO consultant asked you to do. If it’s the latter it’s no good pointing the finger as it’s only going to happen again, unless of course you’re ready to open your cheque book nice and wide and employ someone to write the content for your site on your behalf!

More often than not what happens in the web development industry is that clients simply start out by looking for someone to build a website for them. Often the first port of call is a relative, friend or sometimes even a local Printer who’s offering a web design service. After wondering for a year why there are no enquiries coming from their new sites customers eventually see the error of their ways. Meanwhile, many of the SEO services offered online are from businesses that outsource their work overseas. We, like you, get scores of e-mails every week advising us to outsource our SEO, which we totally ignore. We know the failings and flaws in these services and you shouldn’t be fooled by them either. I can assure you there are no UK websites ‘sitting’ at the top of Google for competitive keywords, that have employed SEO Consultants working from some far flung corner of the world to get them there. If you believe otherwise then please get in touch and we’ll be happy to prove you wrong!!

You see the obvious language barrier isn’t the only problem, cultural differences play a large part too in determining the different ways that we, in the west, search for our products and services. Targeting the correct keywords is fundamental with SEO, and must not be underestimated.

So how do you pluck up the courage to move to a true SEO Specialist?

Unfortunately those of us “in the know” have to tear apart all the hard work put in by the previous developer. Yes, it will make you as ”sick as a parrot” - but at least we do have the medicine to cure you!

It’s painful to see but the majority of websites out there are just awful, they simply don’t work and there are so many factors involved. Ironically, what doesn’t help the cause is that people get too personal with their websites just like they do with their cars. It’s not until you own a few sites that you realise they are simply tools that exist to help get you more business.

The hardest part of moving to a true SEO Specialist is hearing their honest verdict on your existing site. However, you must forget about your current position in the search engines – after all it’s only going to get better from here on!

The truth about SEO is that if it’s done correctly it will be the best value advertising your company will ever undertake. If it’s done badly however it will be costing you business every day. Are you prepared to wait? If not, contact us now!

Online Marketing

Beware of SEO salespeople!

There is a world of difference between an SEO salesperson and an SEO specialist. Cast your eye over the following advert from a highly ranked SEO specialist and make your own mind up whether you would be happy to start an SEO package with a company of this nature? It’s a sure bet your website’s position would be of secondary importance to the company’s true objective!

First up, what’s particularly striking is that there is no reference to having any SEO knowledge. Secondly, ask yourself why a company would need sales agents to ‘sell’ SEO if they were naturally any good at it?!

Advert:

(—– SAID SEO COMPANY——–) employing over 150 people worldwide, are always looking to recruit experienced and talented professionals. Please e-mail your CV to recruitment@(—–SAID SEO COMPANY ——–)

(—– SAID SEO COMPANY——–) are a market leader in the exciting growth sector of Digital Marketing. Search Engine Optimisation or SEO is our primary area of business, which we offer directly to our client base of 700+ companies as well as re-selling on a white label basis to other SEO providers. We also offer a range of related digital marketing services.

With more than 150 employees worldwide, (—– SAID SEO COMPANY——–)  is one of the fastest growing businesses in the digital marketing arena. We are expanding our UK operations and are looking to recruit Account Managers for a ‘new business’ sales team in ——-.

The role will involve generating sales from leads you identify yourself and also the ongoing management of your own client base to maximise revenue opportunities.

There will be both telephone and face to face sales involved. You will be expected to meet and exceed monthly sales targets and in return, if successful, you will be rewarded with a competitive basic salary and fantastic commission rates. We have an uncapped commission structure enabling the best performing Account Managers to more than double their basic salary.

Top sales performers will not only be rewarded with great commission rates, but will also be given the opportunity to progress their careers into Team Manager roles in an exciting and progressive organisation.

This is a fantastic opportunity for ambitious, potential Account Managers who are hungry to progress in one of the most exciting and fastest growing business sectors. (—– MAKES YOU WONDER WHAT MONEY IS LEFT OVER FOR SEO SERVICES?!!——–)

To be considered for this position you must be able to demonstrate:

  • A proven track record in sales, preferably within a media or marketing environment
  • Experience at ‘winning’ new business from leads you have generated yourself
  • Experience of developing existing accounts to increase revenue

Learn more about (—– SAID SEO COMPANY——–)  at www.(—– SAID SEO COMPANY——–) If you fit the above description and feel you can deliver the expertise that we are looking for then please contact us to sell your skills further!

To apply for this role please send a covering letter along with your CV and availability to: careers@(—- ——–)  telling us where you saw this role advertised.

SEO scammers often contact companies out of the blue via telephone or e-mail. Their claims usually tend to be sensational and typically provide figures and claims that make their services appear extremely valuable, it’s very easy therefore for people to get caught out by these plausible Internet salesmen.

The biggest giveaway however, when being targeted by one of these SEO ‘blaggers’ is when they guarantee you success for a small fee. This is simply not possible and should be treated with extreme caution. Some of these so called sales professionals back up their promises by adding “I have an exclusive relationship with Google” or other claims of this nature. Rest assured, this will certainly not be the case!

Effective Search Engine Optimisation takes effort, knowledge and most importantly, PATIENCE… Results are then only achievable if the project is properly funded and has an accountable SEO Specialist at the helm.

If you would prefer NOT to burn your hard earned cash however, then give us a call… Your monthly fees certainly won’t be squandered on salesmen with Webserve Development managing your SEO campaign.

We let our SEO do the talking & think about it – you are only here now as a direct result of it!

Search Engine News

Specialist marketing with SEO

You may be a specialist solicitor or engineer, you may have a brand new patented design or quite simply are a builder who specialises in refurbishing churches.

Whatever you do, Search Engine Optimisation (SEO) offers providers of specialist products and services something quite different to conventional marketing. Up until the invention of search engines the only cost effective way to advertise a business or service was generally through the local free ads or the yellow pages. On the other hand expensive advertising campaigns that spoke to the ‘masses’ have always been available to those with deep enough pockets.

Fortunately, times have recently changed. Imagine nowadays, a garage offering a bespoke ‘pimp my ride’ service or a company that sells refurbished turbo engines for Bentley motors. What better way to promote your business than selecting your target keywords, filling your website full of relevant information, and, as a consequence, appearing high on the first page of Google – right in front of prospective customers looking for your products or services?!

There is a high probability that the business will attract the enquiry.

With this in mind wouldn’t you expect to hear a stampede of specialists competing to get on the first page of Google? Yet, it is “Oh, so quiet.”

Ironically, getting to the top of the search engines for specialist search terms is relatively easy and inexpensive compared with the rewards it can bring. It’s definitely food for thought and without doubt a window of opportunity that shouldn’t be missed!

Online Marketing, Online Retail Stores
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SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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