SEO Copywriting

In this article we would like to explain how to benefit from effective SEO copywriting. Search engine optimisation isn’t just about increasing web traffic, it’s also about helping the client convert more of this extra traffic into sales, whilst optimising the page content. We achieve this through SEO copywriting. A good copywriter will create content that is appealing to both search engines & human readers alike. This innovative form of creative writing for websites can be frowned upon if it’s not done in the correct manner.

SEO copywriting is the practice of using existing text and rewriting it for other purposes, namely website optimisation.

To explain it in its simplest form, SEO copywriting is the art of creating engaging content that feeds off of targeted keywords.

If the content you develop doesn’t have the correct keyword density, it can be dismissed as irrelevant or as spam by search engines. Search engine optimisation copywriters will think of different keyword strings relevant to the page as well as the keyword densities when it comes to the content that they write.

Search engine copywriting differs from the regular copywriting technique because the aim is not only to write for the search engines but also for the human readers within the site who are looking for unique information along with flowing, easy to read articles. This form of writing is not difficult, it just takes a little practice and thought around the ‘keyword relevance’.

For example, take this page which is about SEO copywriting. There are various search terms that one could potentially use when looking for this topic.

  1. Copywriting
  2. SEO Copywriting
  3. Search Engine Copywriting
  4. Search Engine Optimisation Copywriting
  5. SEO Copywriters, etc, etc

Hopefully you get the point, but what you need to remember is that if it isn’t on the page how are you going to be found for it by the search engines? So to increase the relevance of the page the search term should be mentioned in its exact form as the chosen targeted term but added in a way that is natural to the reader too.

So, why is copywriting so important to SEO specialists? Answer = In the question lies the solution!

Copywriting is a small but nonetheless important part of the overall SEO process, contact us today to improve your website’s effectiveness.

Development, Online Marketing, Online Retail Stores

SEO Companies – Ask yourself why they are NOT ranking!!

The fact is that if you want to sell SEO then you have to prove you are amongst the best at it, leading by example has to be the only way…

It amazes me just how many companies are out there pushing and selling SEO services, saying what they can deliver when in truth they can only get ranked for minor keywords themselves! How the heck  somebody not ranking for an SEO term (unless it’s part of their domain name) can offer SEO services is beyond us!

On top of this we witness large ‘SEO’ companies using their client’s websites to provide them with back links to enable them to rank highly! How are these cowboys going to help you?

Just by including a link to their site from the foot of your website they are demonstrating to the world that there is only one person who’s going to benefit from the work they do for you. Them!!

So, before you hire any SEO Company ask to see the results they have achieved on competitive search terms for their existing clients, and ask to speak to these clients personally. Why would they say “No”?

i.e. SEO SPECIALIST  (Webserve are currently No.4 worldwide)

i.e. SEO CONSULTANT (currently No.17 worldwide)

Make these searches local by affixing either ‘Norwich’ or ‘Norfolk’ and we are No.1 or worse case No.2, in addition to ranking highly for many other local search terms.

WEBSERVE DEVELOPMENT is biding it’s time, we intend to hold excellent SEO positions for all the major keywords – before shouting about it.

Clients tend to come to us, we haven’t actively looked for business yet, but when we do we intend to be as good as our positions suggest. Surely that is what customers want from an ethical ‘white hat’ SEO company?

NB: Developers hellbent on achieving high search engine positions solely by using ‘keyword rich’ domains have surely got to stop kidding themselves that this is a good idea. This is a crass tactic anyone can adopt, but again it highlights the lack of true talent in the ‘SEO’ marketplace.

Online Marketing

Changing your SEO Company

It can be a daunting task changing SEO companies, especially if you have some form of search engine placement. But it may be what you set out to achieve isn’t quite happening for you, and you don’t feel the online side of your business is living up to it’s full potential. There can be two reasons for this – either the SEO company you originally instructed isn’t very good, or you didn’t do what your SEO consultant asked you to do. If it’s the latter it’s no good pointing the finger as it’s only going to happen again, unless of course you’re ready to open your cheque book nice and wide and employ someone to write the content for your site on your behalf!

More often than not what happens in the web development industry is that clients simply start out by looking for someone to build a website for them. Often the first port of call is a relative, friend or sometimes even a local Printer who’s offering a web design service. After wondering for a year why there are no enquiries coming from their new sites customers eventually see the error of their ways. Meanwhile, many of the SEO services offered online are from businesses that outsource their work overseas. We, like you, get scores of e-mails every week advising us to outsource our SEO, which we totally ignore. We know the failings and flaws in these services and you shouldn’t be fooled by them either. I can assure you there are no UK websites ‘sitting’ at the top of Google for competitive keywords, that have employed SEO Consultants working from some far flung corner of the world to get them there. If you believe otherwise then please get in touch and we’ll be happy to prove you wrong!!

You see the obvious language barrier isn’t the only problem, cultural differences play a large part too in determining the different ways that we, in the west, search for our products and services. Targeting the correct keywords is fundamental with SEO, and must not be underestimated.

So how do you pluck up the courage to move to a true SEO Specialist?

Unfortunately those of us “in the know” have to tear apart all the hard work put in by the previous developer. Yes, it will make you as ”sick as a parrot” - but at least we do have the medicine to cure you!

It’s painful to see but the majority of websites out there are just awful, they simply don’t work and there are so many factors involved. Ironically, what doesn’t help the cause is that people get too personal with their websites just like they do with their cars. It’s not until you own a few sites that you realise they are simply tools that exist to help get you more business.

The hardest part of moving to a true SEO Specialist is hearing their honest verdict on your existing site. However, you must forget about your current position in the search engines – after all it’s only going to get better from here on!

The truth about SEO is that if it’s done correctly it will be the best value advertising your company will ever undertake. If it’s done badly however it will be costing you business every day. Are you prepared to wait? If not, contact us now!

Online Marketing

‘SEO Training Norwich’

First Page Result on 18th February 2010 for ‘SEO Training Norwich’ Incredibly this took just 2 days to achieve!!

However, this is NOT what we would deem to be effective SEO as little or no traffic will ever result from it. Yes, it’s good to be targeting all aspects of search terminology relating to your business, but don’t be fooled by those claiming these sort of search terms/results are a great achievement.

‘SEO Training Norwich’ – So, what’s so special about this search term? Well, for one, it happens to be a local search term that Webserve Development haven’t yet targeted!

This article you are now reading, was added on the 16th February 2010 at 15.25 hours, with the intention of seeing how long it would take to rank on the first page of Google for the search term “SEO Training Norwich”. Surely it wouldn’t be that difficult as there are only 12,700 results for SEO Training Norwich and this should be easily obtainable for a local company worth their salt?

As stated in previous Webserve articles it’s not so much about achieving first page results per se but about achieving first page results for relevant, competitive search terms.

There is a lot more to consider of course. For example, is there a call for SEO training in Norwich, or for courses on SEO in the local Norwich area? Is training done in the classroom with theory tests and exams? How much would these courses cost, and how long would they last for?

One thing is for sure though, there are only ten spots available on the first page of Google and only the best will be there…

So, to recap, it took less than 2 days for a true SEO Specialist using a well established, fully optimised website. But remember, it’s those harder to achieve keywords that bare the best fruit. Food for thought!

Development, Online Marketing

Content for SEO

There are two strategies you can use to develop content for your site. One is to create your own and the other is to acquire content.

If you were to open a store on Oxford St, the necessary ingredients for success are clearly established. It’s been said that if you build a better mousetrap the world will beat a path to your door. But when your door is a file on a server, it takes more than a road sign to direct traffic. What it takes, in a word is… more words.
In regards to website traffic, always be aware that the words on your site are sifted through increasingly sophisticated software programs. These programs send out an army of virtual site reviewers, known as “spiders”. Words are the food those spider bots love to gobble. It is impossible to over estimate the importance of relevant textual content in getting highly ranked. Without relevant words, you cannot achieve rankings.
So how do you develop your own word-based site content? The most important thing to remember is that the words must be relevant to your site. It’s not so hard really, just a mental exercise. A little creativity can yield a lot of good words.
Strategy 1: Creating Your Own Content

Exercise a: Write an FAQ (Frequently Asked Questions) page.
This one is easy. Review the questions you get from your site visitors over and over. What are the same things they are asking you about in 90% of the emails you receive? Do yourself, your customers, and your site a favor. Make a list, and answer each question. And use this opportunity to provide descriptive responses peppered with your key phrases. Let’s say you often receive emails asking how long it takes for your special ordered doorknockers to ship. One question in your FAQ might read:
Q: How long does it take for your custom door knockers to ship?
A: Our personalized, engraved door knockers ship within 3 weeks of order.
Make the page look good… neat, orderly, and professional. Go ahead and add a few of your product photos in a column along the text.
Exercise b: Getting into the psyche of your site’s visitors
Take a little time to think about your customer’s related needs. The best way to illustrate this strategy is with an example. Let’s say you’re an independent estate agent. If your site visitors are looking for available houses and prices in your area, they might also want be interested in a layman’s breakdown of the various neighborhoods, suburbs or towns in the area. How close are they to the highway and local shops? What are the local public schools like? On another page, you could discuss how to price your home for sale, as well as tips on selling a home quickly. Even a simple glossary of estate agent terms provides not only relevant, useful information, but also food for those hungry spiders.
Strategy 2: Acquiring Your Content
Exercise a: Raid your wholesalers
If you have a product-based site, your suppliers can be a terrific source of content. One e-retailer who sold hand woven rugs received permission reprint promotional material provided by the rug maker on the details of weaving and hooking the rugs. This content was beautiful written by a professional copywriter and was naturally loaded with pertinent keywords. Additionally, it was supplied in digital format so adding to the site was a snap. A few product photos were placed along side the content, and it didn’t take long before the site was ranking highly for handmade rugs, hand woven rugs braided rugs, rag rugs, and hooked rugs.
Exercise b: Lazy SEO method for adding more words to your site
The reason this is a great “secret” is because everyone wins. And that’s my favorite method of doing business. Bear in mind, authorities and experts in a given field are often seeking collateral exposure, which you can provide them. The exercise is to find an article published online that contains content related to your industry and ask for permission to “reprint” it on your site. The trick is to identify complimentary, not competing materials. And it’s out there.
Let’s go back to the estate agent example. There are numerous associated trades that go hand in hand with selling homes (i.e. home appraisals, financing, etc.). So get on the web and do your homework. Find a really good article that has something useful to say about the associated subject. If you are a regionally based business, it would be even better if you can find something from the site of another local business. When you find it, send a gracious email requesting permission to reprint their article on your site. Mention how helpful and informative their article is and how valuable it will be to your site’s visitors. Naturally you will give appropriate credit to the author as well as a link back to their site. This provides them with additional credibility and exposure, as well as a nice reciprocal link. So… what if they ignore your request, or even say no? Just keep looking. The beauty of this process is that the information is readily available. Trust me, it won’t take long before someone says yes. And voila… you have content. Juicy, relevant, wordy content. And all you had to do was a little surfing and a little sweet-talking.
Creating or finding content for your site is not rocket science. Think about it. Every product or service solves a problem for the consumer. Identify that problem, and in theory, you’re an expert on it. So, write about what you know, or find related content that someone else has already written. Just get those words on your site. By doing your homework, providing pertinent content, and supplying your customers with a wealth of resources, you are building not only business, but also relationships. And there’s only one word for that – Website success and improved Seo!

Any good seo consultant should know this, but sadly many are to lazy to implement these time consuming techniques. Also this only works when you know that the search engines are able to read the content of your site, this is where Professional Seo specialists start earning there money.

Online Marketing, Search Engine News
SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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