Web Designers vs SEO specialists

Let the Battle commence:

Naturally there are conflicts in the industry and order has to prevail, so I want to discuss priority and why i feel web designers should relinquish control of obtaining contracts and working through SEO Specialists.

Oh no, I here you all cry!!! but consider this:

Each area is still high on the agenda with clients who wish to be successful online, but graphic designers should understand that their work can only benefit after visitors reach the website. Failure to bring in an SEO expert at this point will result in building pretty pages that will be forever undiscovered.

Website Optimisation or should i say the website structure and the way sections are built to support the main theme of the site are all part of the design, which is crucial when aiming for first page results on search engines. Sections cannot be targeted without analysis so designers need this information and to attract targeted customers and an effective link building campaign is also required.

Designers may be the first port of call to many clients who want a website but ultimately if the website is to be successful a SEO consultant is required which often means that much of the designers work is then undone. This then creates a designer vs SEO specialist situation with the designer often being undermined and often regardless of their design quality’s made to look incompetent.

Designers should therefore look for a long term solution to keeping customers happy and should consider teaming with seo specialists who can help them with their customers or ultermately face losing all credibility when there clients website fail to attract new business.

Fact:

SEO specialists will rip designers work apart and show there lack of internet savvy when explaining why a website does not perfom in search engines, even if the designer is highly creative.

Conclusion:

It needn’t be a battle between the two trades but instead designers should embrace the “new expectancy” of clients and work with proven SEO consultants.

Planning Your website

Would you build a house without plans? No i wouldn’t either yet I see this all the time with websites.

If you are clear what you want to achieve you will get there and with building a website properly the first thing you should take time on is its business model, do you just want a website to present your company or could your company make money out of the website.

If the latter is the case then you will have to do some research into what else is on offer and try to better it in design and where it will be placed on the search engines.

Market place analysis is recommended before starting with building a new website.  To research your online market place carefully will maximise your return.

This enables us to see what potential your product / service has in the market place and also what competition there is. It will allow clear insight to make the smart decisions when it comes to investing time and money into a website. The analysis is a swift in depth service usually completed within 3-4 hours. This investment provides you the knowledge of what target keywords are worth using and to study the competition potentially saving you lots of money.  With your knowledge of your product or service combined with the strongest points of the business, it will soon become clear where the best potential lies.
This really is a worthwhile exercise and often brings up surprising results. This can often expand a company’s vision and growth by showing them new ideas and services so far untapped which they could also provide but perhaps not thought of.

Other reasons why Planning helps:
Can you imagine a general going into battle without knowing what he is up against? Well that exactly what its like to build a website without research to achieve online success. This also give you an advantage by understanding why rival websites have achieved successful first page positions, The analysis will tell you the answers to your questions where by allowing companies and professionals to strengthen there position for the battle of first place positions to begin.
It may seem strange to associate websites to battle but that’s what it is and the best achieve whilst the losers fade, and the more you can equip your self with knowledge of what customers are looking for the more you will success in this information age.
Online market place Analysis is research, Imagine that you know that certain products or services are being actively looked for through search engines this save you the guessing game and could save you thousands in testing for a reaction. To achieve sales or orders for products or services analysis is essential to obtain the best results and this service usually only takes a small amount of time compared to the scale of work that is needed to online success.

SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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