Website Design and SEO

Websites have become the most valuable tool in a businesses’ box

Many companies are still totally oblivious to their importance however

I often hear it said “we already have a website” & these business owners probably regard them as a necessary expense, but see little value.

THIS IS A BIG MISTAKE…

The future is online & the opportunities are vast

To compete you need to employ the best skilled people for the job

@ WEBSERVE DEVELOPMENT

  • We offer a full website design service and have the ability to develop and write the most complex systems from scratch
  • We specialise in both e-commerce and content management systems and have developed these to high performing standards
  • We have over ten years of online trading & marketing experience (we know what works)
  • We actively manage e-commerce businesses today to ensure we can advise you correctly tomorrow
  • We are leading UK SEO Specialist<<SEARCH NATIONAL >> –  <<SEARCH LOCAL>>
  • Company Ethos – Constant Pursuit of Excellence + Unbeatable customer service

We Designers

All you have to ask yourself is this:

  • Do you advertise your business? You need to look at SEO & optimised websites!
  • Do you want more customers? You need an optimised website & SEO package!
  • Do you want to improve your business brand? You need a reputable SEO specialist.
  • Want to benefit from effective long term advertising? SEO delivers your website direct to the relevant customers. 

The downside of Website Life

  • Large SEO companies tend to be sales orientated? Do you want to talk to salespeople in call centres?
  • Do you like call centres? Webserve does not use call centres, you deal with our developers directly.
  • Don’t waste time. Do you know the difference between a good website & a bad one?
  • Are you happy to lose customers? Then build your own website, or ask a friend to do it!
  • Happy your competitors are picking up new customers? Their fully optimised websites are busy attracting them in droves, right now.

Tips

 

  • If a website / SEO offer sounds too good to be true – it usually is.
  • Internet ‘geeks’ have no idea about running a business. Fact.
  • Poorly designed websites will cost you sales and new business opportunities.
  • Websites that are poorly constructed could well have to be redeveloped again later.
  • Ask your Developer how much online retail experience they have, it’s invaluable…
  • Many companies outsource website design and SEO work oversees. (WE DO NOT!)

 

 

Call us today and – Get it Right First Time !!

SEO for Business Start-Ups

Starting up a new business can seem daunting but preparation prior to launch is always going to give your venture the best chance of surviving those early years. Getting yourself a web presence is part of this preparation and if it’s done correctly it can get your new venture off to a flying start.

Unfortunately for all new businesses the start up costs & getting the venture to the profitable stage can stretch your budget to the limit and one of the areas that may suffer as a result is advertising.
SEO provides new start ups with a better understanding of what is happening online, this often surprises them & can change the direction and focus of the business to look at more lucrative income streams.


STARTING OUT


There is plenty of business advice offered generally & it often starts when you visit your new business manager at the bank. 

You will have to decide on your business structure, start preparing a business plan and researching aspects such as who is likely to buy your products or services? What are the strengths and weaknesses of the business? What makes it a good business idea? What is the opportunity in the market place? Why is the opportunity present now? What difficulties do you foresee? What might cause these difficulties for example? You will probably need to create a minimum three-year budget and cash flow forecast which can very often be difficult to assess but banks like to see a medium term plan for capital requirements and exploring funding proposals. Questions such as: How much? Where from? How long? What cost? How will you will repay any loans?

The list goes on and on but how often do you see SEO mentioned? It seems that SEO is often an afterthought, yet with a little foresight your website could be developed and positioned online prior to making the big jump into business.

Ideally a new business should be developing and gathering pace in your spare time so that when you decide to make it your full time career it is already semi-established. Your website and SEO is no different, it takes time for online positioning to take shape.


WARNING NO:1


Would you buy a car without an engine? I thought not, so why would you get someone to build you a website that can’t be found through the search engines – without typing in your whole website address of course. Unfortunately when most people start out they will often visit a printer (Graphic designer) who it just so happens can “also” build you a website…

Hmmmm, let me make it clear, there is a world of difference between a graphic designer and an SEO orientated web development company. By all means get them to create your logo and image that represents you business, let them print your business cards, stationary etc, but please don’t let them anywhere near your website.. After all it would be like us coming round your house to fit you a new kitchen! 

Website development should be part of your business marketing budget and not considered as a luxury that satisfied a web designers ego. I know Graphic designers who have stunning looking websites but they get no business from them, purely because no one sees them. You have to remember that the first place people look for something nowadays is on the world wide web, or through search engines to be exact. This offers an opportunity for companies to take a percentage of the market place according to their search engine position.

How much business you ultimately get from SEO depends on who you find to do the work. A top quality SEO consultant should be sourced through natural search, not pay per click. Failing that look for a recommendation from another business who’ve seen results from their SEO campaign.


WARNING NO:2


Unfortunately there are many ’old school’ web designers now offering SEO. What they won’t tell you of course is that they often outsource this work oversees… (White label SEO)

Hmmmmm, here we go again – so you have a company that can build a  website and they understand all the complicated aspects of databases, queries, coding, functions etc and they may even employ a graphic designer to create the look. Now what you have to understand is this: If they outsource the SEO then this means your SEO fee is split.. meaning less of it is used for the actual optimisation work required. Also expect to see a real lack of on-site SEO.. How can it be possible to manage a businesses SEO campaign without knowing what you are doing yourself? This is why time and time again you hear of companies being let down or getting nowhere with their website.


RULES


If  you employ someone for web development make sure they are SEO orientated & make sure they rank highly in Google for competitive search terms ( ie: Webserve ranks first page on Google for “SEO Specialist” + lots more) as reputation is everything. Larger SEO companies are not always better SEO companies, they are often doing well because they are driven by telephone sales people. This could well mean you are one of many businesses on their books who fail to get adequate ‘SEO time’ once the sale has been made and the fee has been banked. You have been warned…

Html Colour Code Chart & Selecting Colours

Choosing Web Design Colours

When designing a site most web designers give a lot of attention to two major factors: the design (choice of graphics) and the content. But what about the colours? This is one of the most important things to consider when designing your site. The colours of your website are important because they will define the mood and emotions of your visitors as well as reflect your identity and image branding.

Colour is symbolism.

We say someone who is jealous is “green with envy” whilst someone who is sad is said to be “blue.” When we are angry, we see red and so you see it can be said that colours affect us psychologically. They can stimulate our appetite or suppress it. They can make us happy, excited, angry or sad. Let’s take a look at colours and what they mean to your visitors. Then we’ll discover the different colour combinations and how they apply to your website.

Warm colours

Red: Red is one of the most powerful and attention-attracting colours. Red symbolises passion and fire, love and lust. It has been proven to raise blood pressure and cause perspiration. Red reflects energy and can motivate an individual to take action. It can also symbolise war, violence, blood, and aggression.

Pink, however, is the softer side of red. Pink is romantic, calming and feminine.

Orange: Vibrant and warm, orange is associated with autumn, pumpkins and Halloween. It inherits many of the traits of red, but is less passionate. Orange has been known to stimulate the appetite. As a citrus colour, it can also symbolise health.

Yellow: Yellow symbolises sunshine and warmth. It can mean hope, light and energy. On the other hand it can mean weakness or illness, or symbolise cowardice.

Cool colours

Green: Green signifies health, growth (vegetation) and wealth. Green also symbolises spring, renewal, and fertility. It can also mean jealousy or inexperience.

Blue: Blue is one of the most calming colours and is associated with the sky and the sea. It is considered to be a “safe” colour and signifies intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant and can signify depression and sadness.

Purple: The combination of red and blue, purple is one of the most intriguing colours and symbolises creativity. Purple is spiritual and mysterious. Deep purple is associated with royalty and richness while

lavender is associated with romance and nostalgia.

Neutral colours

Black: Black can represent power, elegance, and sophistication, but it can also represent death (Western culture), evil, anger and sadness.

White: White represents cleanliness, purity, and spirituality. It represents life and marriage in Western cultures, but it represents death in Eastern cultures.

Grey: Grey is the combination of black and white. It is a conservative colour. Grey can symbolise security, maturity and reliability, but it can also signify gloominess and sadness.

Brown: We like to classify brown as a “special” colour. Sometimes brown can be used as a neutral and sometimes as a warm colour. Either way, brown represents credibility and stability, the hearth, home and the earth.

Choosing a colour scheme

Once you understand colours and their connotations you are ready to begin selecting a colour scheme for your site. But, where do you begin? Let’s look at different types of colour combinations.

Monochromatic colour schemes use a single colour. Differing values of the chosen colour can be used to create the feel of different colours. Monochromatic colour schemes are harmonious and peaceful. Using a single colour creates unity and can help to create or tie things together.

Analogous colour combinations use colours that are related, but not the same, to create visually appealing schemes. A selection of blues and purples, or reds and oranges create an analogous colour scheme. Two or more colours can be used in an analogous colour scheme however, one colour is often used as a dominant colour while others are used as accents.

Contrasting colours are complimentary and pleasing to the eye. colours that are opposites create contrasting colour schemes. For instance, yellow and purple or red and green are contrasting colours. Contrasting colour schemes generally use a warm colour and a cool colour but it isn’t necessary to use the startling and obvious combinations, like blue and orange. You might try beige and light blue or maroon and forest green to create very pleasing and contrasting combinations.

A word of caution concerning contrasting colours, generally, the eye has difficulty focusing on contrasting colours at the same time. Orange type on a blue background is very difficult for your ‘viewer’ to read for example. Use contrasting colours for your accents and avoid setting strong contrasts as background and type colours or take them down a notch. A light orange, almost cream, dark blue background is much more readable and still a contrasting combination.

Triadic colour combinations are comprised of three opposing colours. Red, yellow, and blue would be a triadic colour scheme. Like contrasting colour combinations it is not necessary to use full strength, startling combinations to create effective triadic colour schemes. Using a more subdued value of one or more colour can help to create greater subtlety, harmony and readability for your website.

It can be a lot of fun selecting colours. Colour is all around us, from nature to our motor cars, furnishings and the multitudes of designs we see on the web and in print. Look around at the colours that other designers have used. Ask yourself what you like about them, or what you don’t like. Nature is an unbeatable resource. Flowers and birds, mountains and deserts all provide fabulous colour combinations. When you see a colour combination that thrills you jot it down and save it for the future. You never know when you may be in need of a fabulous colour scheme for a new site or an update to an old one.

COLOUR NAME CODE COLOR
Black #000000 Black
Gray0 #150517 Gray0
Gray18 #250517 Gray18
Gray21 #2B1B17 Gray21
Gray23 #302217 Gray23
Gray24 #302226 Gray24
Gray25 #342826 Gray25
Gray26 #34282C Gray26
Gray27 #382D2C Gray27
Gray28 #3b3131 Gray28
Gray29 #3E3535 Gray29
Gray30 #413839 Gray30
Gray31 #41383C Gray31
Gray32 #463E3F Gray32
Gray34 #4A4344 Gray34
Gray35 #4C4646 Gray35
Gray36 #4E4848 Gray36
Gray37 #504A4B Gray37
Gray38 #544E4F Gray38
Gray39 #565051 Gray39
Gray40 #595454 Gray40
Gray41 #5C5858 Gray41
Gray42 #5F5A59 Gray42
Gray43 #625D5D Gray43
Gray44 #646060 Gray44
Gray45 #666362 Gray45
Gray46 #696565 Gray46
Gray47 #6D6968 Gray47
Gray48 #6E6A6B Gray48
Gray49 #726E6D Gray49
Gray50 #747170 Gray50
Gray #736F6E Gray
Slate Gray4 #616D7E Slate Gray4
Slate Gray #657383 Slate Gray
Light Steel Blue4 #646D7E Light Steel Blue4
Light Slate Gray #6D7B8D Light Slate Gray
Cadet Blue4 #4C787E Cadet Blue4
Dark Slate Gray4 #4C7D7E Dark Slate Gray4
Thistle4 #806D7E Thistle4
Medium Slate Blue #5E5A80 Medium Slate Blue
Medium Purple4 #4E387E Medium Purple4
Midnight Blue #151B54 Midnight Blue
Dark Slate Blue #2B3856 Dark Slate Blue
Dark Slate Gray #25383C Dark Slate Gray
Dim Gray #463E41 Dim Gray
Cornflower Blue #151B8D Cornflower Blue
Royal Blue4 #15317E Royal Blue4
Slate Blue4 #342D7E Slate Blue4
Royal Blue #2B60DE Royal Blue
Royal Blue1 #306EFF Royal Blue1
Royal Blue2 #2B65EC Royal Blue2
Royal Blue3 #2554C7 Royal Blue3
Deep Sky Blue #3BB9FF Deep Sky Blue
Deep Sky Blue2 #38ACEC Deep Sky Blue2
Slate Blue #357EC7 Slate Blue
Deep Sky Blue3 #3090C7 Deep Sky Blue3
Deep Sky Blue4 #25587E Deep Sky Blue4
Dodger Blue #1589FF Dodger Blue
Dodger Blue2 #157DEC Dodger Blue2
Dodger Blue3 #1569C7 Dodger Blue3
Dodger Blue4 #153E7E Dodger Blue4
Steel Blue4 #2B547E Steel Blue4
Steel Blue #4863A0 Steel Blue
Slate Blue2 #6960EC Slate Blue2
Violet #8D38C9 Violet
Medium Purple3 #7A5DC7 Medium Purple3
Medium Purple #8467D7 Medium Purple
Medium Purple2 #9172EC Medium Purple2
Medium Purple1 #9E7BFF Medium Purple1
Light Steel Blue #728FCE Light Steel Blue
Steel Blue3 #488AC7 Steel Blue3
Steel Blue2 #56A5EC Steel Blue2
Steel Blue1 #5CB3FF Steel Blue1
Sky Blue3 #659EC7 Sky Blue3
Sky Blue4 #41627E Sky Blue4
Slate Blue #737CA1 Slate Blue
Slate Blue #737CA1 Slate Blue
Slate Gray3 #98AFC7 Slate Gray3
Violet Red #F6358A Violet Red
Violet Red1 #F6358A Violet Red1
Violet Red2 #E4317F Violet Red2
Deep Pink #F52887 Deep Pink
Deep Pink2 #E4287C Deep Pink2
Deep Pink3 #C12267 Deep Pink3
Deep Pink4 #7D053F Deep Pink4
Medium Violet Red #CA226B Medium Violet Red
Violet Red3 #C12869 Violet Red3
Firebrick #800517 Firebrick
Violet Red4 #7D0541 Violet Red4
Maroon4 #7D0552 Maroon4
Maroon #810541 Maroon
Maroon3 #C12283 Maroon3
Maroon2 #E3319D Maroon2
Maroon1 #F535AA Maroon1
Magenta #FF00FF Magenta
Magenta1 #F433FF Magenta1
Magenta2 #E238EC Magenta2
Magenta3 #C031C7 Magenta3
Medium Orchid #B048B5 Medium Orchid
Medium Orchid1 #D462FF Medium Orchid1
Medium Orchid2 #C45AEC Medium Orchid2
Medium Orchid3 #A74AC7 Medium Orchid3
Medium Orchid4 #6A287E Medium Orchid4
Purple #8E35EF Purple
Purple1 #893BFF Purple1
Purple2 #7F38EC Purple2
Purple3 #6C2DC7 Purple3
Purple4 #461B7E Purple4
Dark Orchid4 #571B7e Dark Orchid4
Dark Orchid #7D1B7E Dark Orchid
Dark Violet #842DCE Dark Violet
Dark Orchid3 #8B31C7 Dark Orchid3
Dark Orchid2 #A23BEC Dark Orchid2
Dark Orchid1 #B041FF Dark Orchid1
Plum4 #7E587E Plum4
Pale Violet Red #D16587 Pale Violet Red
Pale Violet Red1 #F778A1 Pale Violet Red1
Pale Violet Red2 #E56E94 Pale Violet Red2
Pale Violet Red3 #C25A7C Pale Violet Red3
Pale Violet Red4 #7E354D Pale Violet Red4
Plum #B93B8F Plum
Plum1 #F9B7FF Plum1
Plum2 #E6A9EC Plum2
Plum3 #C38EC7 Plum3
Thistle #D2B9D3 Thistle
Thistle3 #C6AEC7 Thistle3
Lavender Blush2 #EBDDE2 Lavender Blush2
Lavender Blush3 #C8BBBE Lavender Blush3
Thistle2 #E9CFEC Thistle2
Thistle1 #FCDFFF Thistle1
Lavender #E3E4FA Lavender
Lavender Blush #FDEEF4 Lavender Blush
Light Steel Blue1 #C6DEFF Light Steel Blue1
Light Blue #ADDFFF Light Blue
Light Blue1 #BDEDFF Light Blue1
Light Cyan #E0FFFF Light Cyan
Slate Gray1 #C2DFFF Slate Gray1
Slate Gray2 #B4CFEC Slate Gray2
Light Steel Blue2 #B7CEEC Light Steel Blue2
Turquoise1 #52F3FF Turquoise1
Cyan #00FFFF Cyan
Cyan1 #57FEFF Cyan1
Cyan2 #50EBEC Cyan2
Turquoise2 #4EE2EC Turquoise2
Medium Turquoise #48CCCD Medium Turquoise
Turquoise #43C6DB Turquoise
Dark Slate Gray1 #9AFEFF Dark Slate Gray1
Dark Slate Gray2 #8EEBEC Dark slate Gray2
Dark Slate Gray3 #78c7c7 Dark Slate Gray3
Cyan3 #46C7C7 Cyan3
Turquoise3 #43BFC7 Turquoise3
Cadet Blue3 #77BFC7 Cadet Blue3
Pale Turquoise3 #92C7C7 Pale Turquoise3
Light Blue2 #AFDCEC Light Blue2
Dark Turquoise #3B9C9C Dark Turquoise
Cyan4 #307D7E Cyan4
Light Sea Green #3EA99F Light Sea Green
Light Sky Blue #82CAFA Light Sky Blue
Light Sky Blue2 #A0CFEC Light Sky Blue2
Light Sky Blue3 #87AFC7 Light Sky Blue3
Sky Blue #82CAFF Sky Blue
Sky Blue2 #79BAEC Sky Blue2
Light Sky Blue4 #566D7E Light Sky Blue4
Sky Blue #6698FF Sky Blue
Light Slate Blue #736AFF Light Slate Blue
Light Cyan2 #CFECEC Light Cyan2
Light Cyan3 #AFC7C7 Light Cyan3
Light Cyan4 #717D7D Light Cyan4
Light Blue3 #95B9C7 Light Blue3
Light Blue4 #5E767E Light Blue4
Pale Turquoise4 #5E7D7E Pale Turquoise4
Dark Sea Green4 #617C58 Dark Sea Green4
Medium Aquamarine #348781 Medium Aquamarine
Medium Sea Green #306754 Medium Sea Green
Sea Green #4E8975 Sea Green
Dark Green #254117 Dark Green
Sea Green4 #387C44 Sea Green4
Forest Green #4E9258 Forest Green
Medium Forest Green #347235 Medium Forest Green
Spring Green4 #347C2C Spring Green4
Dark Olive Green4 #667C26 Dark Olive Green4
Chartreuse4 #437C17 Chartreuse4
Green4 #347C17 Green4
Medium Spring Green #348017 Medium Spring Green
Spring Green #4AA02C Spring Green
Lime Green #41A317 Lime Green
Spring Green #4AA02C Spring Green
Dark Sea Green #8BB381 Dark Sea Green
Dark Sea Green3 #99C68E Dark Sea Green3
Green3 #4CC417 Green3
Chartreuse3 #6CC417 Chartreuse3
Yellow Green #52D017 Yellow Green
Spring Green3 #4CC552 Spring Green3
Sea Green3 #54C571 Sea Green3
Spring Green2 #57E964 Spring Green2
Spring Green1 #5EFB6E Spring Green1
Sea Green2 #64E986 Sea Green2
Sea Green1 #6AFB92 Sea Green1
Dark Sea Green2 #B5EAAA Dark Sea Green2
Dark Sea Green1 #C3FDB8 Dark Sea Green1
Green #00FF00 Green
Lawn Green #87F717 Lawn Green
Green1 #5FFB17 Green1
Green2 #59E817 Green2
Chartreuse2 #7FE817 Chartreuse2
Chartreuse #8AFB17 Chartreuse
Green Yellow #B1FB17 Green Yellow
Dark Olive Green1 #CCFB5D Dark Olive Green1
Dark Olive Green2 #BCE954 Dark Olive Green2
Dark Olive Green3 #A0C544 Dark Olive Green3
Yellow #FFFF00 Yellow
Yellow1 #FFFC17 Yellow1
Khaki1 #FFF380 Khaki1
Khaki2 #EDE275 Khaki2
Goldenrod #EDDA74 Goldenrod
Gold2 #EAC117 Gold2
Gold1 #FDD017 Gold1
Goldenrod1 #FBB917 Goldenrod1
Goldenrod2 #E9AB17 Goldenrod2
Gold #D4A017 Gold
Gold3 #C7A317 Gold3
Goldenrod3 #C68E17 Goldenrod3
Dark Goldenrod #AF7817 Dark Goldenrod
Khaki #ADA96E Khaki
Khaki3 #C9BE62 Khaki3
Khaki4 #827839 Khaki4
Dark Goldenrod1 #FBB117 Dark Goldenrod1
Dark Goldenrod2 #E8A317 Dark Goldenrod2
Dark Goldenrod3 #C58917 Dark Goldenrod3
Sienna1 #F87431 Sienna1
Sienna2 #E66C2C Sienna2
Dark Orange #F88017 Dark Orange
Dark Orange1 #F87217 Dark Orange1
Dark Orange2 #E56717 Dark Orange2
Dark Orange3 #C35617 Dark Orange3
Sienna3 #C35817 Sienna3
Sienna #8A4117 Sienna
Sienna4 #7E3517 Sienna4
Indian Red4 #7E2217 Indian Red4
Dark Orange3 #7E3117 Dark Orange3
Salmon4 #7E3817 Salmon4
Dark Goldenrod4 #7F5217 Dark Goldenrod4
Gold4 #806517 Gold4
Goldenrod4 #805817 Goldenrod4
Light Salmon4 #7F462C Light Salmon4
Chocolate #C85A17 Chocolate
Coral3 #C34A2C Coral3
Coral2 #E55B3C Coral2
Coral #F76541 Coral
Dark Salmon #E18B6B Dark Salmon
Salmon1 #F88158 Pale Turquoise4
Salmon2 #E67451 Salmon2
Salmon3 #C36241 Salmon3
Light Salmon3 #C47451 Light Salmon3
Light Salmon2 #E78A61 Light Salmon2
Light Salmon #F9966B Light Salmon
Sandy Brown #EE9A4D Sandy Brown
Hot Pink #F660AB Hot Pink
Hot Pink1 #F665AB Hot Pink1
Hot Pink2 #E45E9D Hot Pink2
Hot Pink3 #C25283 Hot Pink3
Hot Pink4 #7D2252 Hot Pink4
Light Coral #E77471 Light Coral
Indian Red1 #F75D59 Indian Red1
Indian Red2 #E55451 Indian Red2
Indian Red3 #C24641 Indian Red3
Red #FF0000 Red
Red1 #F62217 Red1
Red2 #E41B17 Red2
Firebrick1 #F62817 Firebrick1
Firebrick2 #E42217 Firebrick2
Firebrick3 #C11B17 Firebrick3
Pink #FAAFBE Pink
Rosy Brown1 #FBBBB9 Rosy Brown1
Rosy Brown2 #E8ADAA Rosy Brown2
Pink2 #E7A1B0 Pink2
Light Pink #FAAFBA Light Pink
Light Pink1 #F9A7B0 Light Pink1
Light Pink2 #E799A3 Light Pink2
Pink3 #C48793 Pink3
Rosy Brown3 #C5908E Rosy Brown3
Rosy Brown #B38481 Rosy Brown
Light Pink3 #C48189 Light Pink3
Rosy Brown4 #7F5A58 Rosy Brown4
Light Pink4 #7F4E52 Light Pink4
Pink4 #7F525D Pink4
Lavender Blush4 #817679 Lavendar Blush4
Light Goldenrod4 #817339 Light Goldenrod4
Lemon Chiffon4 #827B60 Lemon Chiffon4
Lemon Chiffon3 #C9C299 Lemon Chiffon3
Light Goldenrod3 #C8B560 Light Goldenrod3
Light Golden2 #ECD672 Light Golden2
Light Goldenrod #ECD872 Light Goldenrod
Light Goldenrod1 #FFE87C Light Goldenrod1
Lemon Chiffon2 #ECE5B6 Lemon Chiffon2
Lemon Chiffon #FFF8C6 Lemon Chiffon
Light Goldenrod Yellow #FAF8CC Light Goldenrod Yellow

Adding MSN Messenger to your website

To enable you to add msn live messenger you need to add certain coding to your website. To obtain the code  just go to their create html page.

You will need to log in to your messenger account and select the correct layout/control options you prefer.

After choosing the size, theme and colour, copy the coding that appears directly underneath and paste it in the exact location you would like your msn live messenger to ‘display’.

As an example, here is mine, you can chat with me here:

After you post  in the code, if your visitors are unable to see your online status you might need to to take another step –  ’manage your messenger web setting ’ select “Allow anyone on the web to see my presence and send me messages” and hit ‘save’.

Web Designers vs SEO specialists

Let the Battle commence:

Naturally there are conflicts in the industry and order has to prevail, so I want to discuss priority and why i feel web designers should relinquish control of obtaining contracts and working through SEO Specialists.

Oh no, I here you all cry!!! but consider this:

Each area is still high on the agenda with clients who wish to be successful online, but graphic designers should understand that their work can only benefit after visitors reach the website. Failure to bring in an SEO expert at this point will result in building pretty pages that will be forever undiscovered.

Website Optimisation or should i say the website structure and the way sections are built to support the main theme of the site are all part of the design, which is crucial when aiming for first page results on search engines. Sections cannot be targeted without analysis so designers need this information and to attract targeted customers and an effective link building campaign is also required.

Designers may be the first port of call to many clients who want a website but ultimately if the website is to be successful a SEO consultant is required which often means that much of the designers work is then undone. This then creates a designer vs SEO specialist situation with the designer often being undermined and often regardless of their design quality’s made to look incompetent.

Designers should therefore look for a long term solution to keeping customers happy and should consider teaming with seo specialists who can help them with their customers or ultermately face losing all credibility when there clients website fail to attract new business.

Fact:

SEO specialists will rip designers work apart and show there lack of internet savvy when explaining why a website does not perfom in search engines, even if the designer is highly creative.

Conclusion:

It needn’t be a battle between the two trades but instead designers should embrace the “new expectancy” of clients and work with proven SEO consultants.

SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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