SEO for Business Start-Ups

Starting up a new business can seem daunting but preparation prior to launch is always going to give your venture the best chance of surviving those early years. Getting yourself a web presence is part of this preparation and if it’s done correctly it can get your new venture off to a flying start.

Unfortunately for all new businesses the start up costs & getting the venture to the profitable stage can stretch your budget to the limit and one of the areas that may suffer as a result is advertising.
SEO provides new start ups with a better understanding of what is happening online, this often surprises them & can change the direction and focus of the business to look at more lucrative income streams.

STARTING OUT

There is plenty of business advice offered generally & it often starts when you visit your new business manager at the bank. 

You will have to decide on your business structure, start preparing a business plan and researching aspects such as who is likely to buy your products or services? What are the strengths and weaknesses of the business? What makes it a good business idea? What is the opportunity in the market place? Why is the opportunity present now? What difficulties do you foresee? What might cause these difficulties for example? You will probably need to create a minimum three-year budget and cash flow forecast which can very often be difficult to assess but banks like to see a medium term plan for capital requirements and exploring funding proposals. Questions such as: How much? Where from? How long? What cost? How will you will repay any loans?

The list goes on and on but how often do you see SEO mentioned? It seems that SEO is often an afterthought, yet with a little foresight your website could be developed and positioned online prior to making the big jump into business.

Ideally a new business should be developing and gathering pace in your spare time so that when you decide to make it your full time career it is already semi-established. Your website and SEO is no different, it takes time for online positioning to take shape.

WARNING NO:1

Would you buy a car without an engine? I thought not, so why would you get someone to build you a website that can’t be found through the search engines – without typing in your whole website address of course. Unfortunately when most people start out they will often visit a printer (Graphic designer) who it just so happens can “also” build you a website…

Hmmmm, let me make it clear, there is a world of difference between a graphic designer and an SEO orientated web development company. By all means get them to create your logo and image that represents you business, let them print your business cards, stationary etc, but please don’t let them anywhere near your website.. After all it would be like us coming round your house to fit you a new kitchen! 

Website development should be part of your business marketing budget and not considered as a luxury that satisfied a web designers ego. I know Graphic designers who have stunning looking websites but they get no business from them, purely because no one sees them. You have to remember that the first place people look for something nowadays is on the world wide web, or through search engines to be exact. This offers an opportunity for companies to take a percentage of the market place according to their search engine position.

How much business you ultimately get from SEO depends on who you find to do the work. A top quality SEO consultant should be sourced through natural search, not pay per click. Failing that look for a recommendation from another business who’ve seen results from their SEO campaign.

WARNING NO:2

Unfortunately there are many ’old school’ web designers now offering SEO. What they won’t tell you of course is that they often outsource this work oversees… (White label SEO)

Hmmmmm, here we go again – so you have a company that can build a  website and they understand all the complicated aspects of databases, queries, coding, functions etc and they may even employ a graphic designer to create the look. Now what you have to understand is this: If they outsource the SEO then this means your SEO fee is split.. meaning less of it is used for the actual optimisation work required. Also expect to see a real lack of on-site SEO.. How can it be possible to manage a businesses SEO campaign without knowing what you are doing yourself? This is why time and time again you hear of companies being let down or getting nowhere with their website.

RULES

If  you employ someone for web development make sure they are SEO orientated & make sure they rank highly in Google for competitive search terms ( ie: Webserve ranks first page on Google for “SEO Specialist” + lots more) as reputation is everything. Larger SEO companies are not always better SEO companies, they are often doing well because they are driven by telephone sales people. This could well mean you are one of many businesses on their books who fail to get adequate ‘SEO time’ once the sale has been made and the fee has been banked. You have been warned…

Development, Online Marketing, Web Design

Webmaster stress

[Read more...]

Development, Web Design

Web Designers vs SEO specialists

Let the Battle commence:

Naturally there are conflicts in the industry and order has to prevail, so I want to discuss priority and why i feel web designers should relinquish control of obtaining contracts and working through SEO Specialists.

Oh no, I here you all cry!!! but consider this:

Each area is still high on the agenda with clients who wish to be successful online, but graphic designers should understand that their work can only benefit after visitors reach the website. Failure to bring in an SEO expert at this point will result in building pretty pages that will be forever undiscovered.

Website Optimisation or should i say the website structure and the way sections are built to support the main theme of the site are all part of the design, which is crucial when aiming for first page results on search engines. Sections cannot be targeted without analysis so designers need this information and to attract targeted customers and an effective link building campaign is also required.

Designers may be the first port of call to many clients who want a website but ultimately if the website is to be successful a SEO consultant is required which often means that much of the designers work is then undone. This then creates a designer vs SEO specialist situation with the designer often being undermined and often regardless of their design quality’s made to look incompetent.

Designers should therefore look for a long term solution to keeping customers happy and should consider teaming with seo specialists who can help them with their customers or ultermately face losing all credibility when there clients website fail to attract new business.

Fact:

SEO specialists will rip designers work apart and show there lack of internet savvy when explaining why a website does not perfom in search engines, even if the designer is highly creative.

Conclusion:

It needn’t be a battle between the two trades but instead designers should embrace the “new expectancy” of clients and work with proven SEO consultants.

Development, Online Retail Stores, Web Design

Planning Your website

Would you build a house without plans? No i wouldn’t either yet I see this all the time with websites.

If you are clear what you want to achieve you will get there and with building a website properly the first thing you should take time on is its business model, do you just want a website to present your company or could your company make money out of the website.

If the latter is the case then you will have to do some research into what else is on offer and try to better it in design and where it will be placed on the search engines.

Market place analysis is recommended before starting with building a new website.  To research your online market place carefully will maximise your return.

This enables us to see what potential your product / service has in the market place and also what competition there is. It will allow clear insight to make the smart decisions when it comes to investing time and money into a website. The analysis is a swift in depth service usually completed within 3-4 hours. This investment provides you the knowledge of what target keywords are worth using and to study the competition potentially saving you lots of money.  With your knowledge of your product or service combined with the strongest points of the business, it will soon become clear where the best potential lies.
This really is a worthwhile exercise and often brings up surprising results. This can often expand a company’s vision and growth by showing them new ideas and services so far untapped which they could also provide but perhaps not thought of.

Other reasons why Planning helps:
Can you imagine a general going into battle without knowing what he is up against? Well that exactly what its like to build a website without research to achieve online success. This also give you an advantage by understanding why rival websites have achieved successful first page positions, The analysis will tell you the answers to your questions where by allowing companies and professionals to strengthen there position for the battle of first place positions to begin.
It may seem strange to associate websites to battle but that’s what it is and the best achieve whilst the losers fade, and the more you can equip your self with knowledge of what customers are looking for the more you will success in this information age.
Online market place Analysis is research, Imagine that you know that certain products or services are being actively looked for through search engines this save you the guessing game and could save you thousands in testing for a reaction. To achieve sales or orders for products or services analysis is essential to obtain the best results and this service usually only takes a small amount of time compared to the scale of work that is needed to online success.

Development, Online Marketing, Online Retail Stores, Web Design

Website Development

We offer a full range of services in web development and we are happy to advise customers. It is recommended that clients conduct an online analysis of the search traffic for your products/services first to find out what type of investment is needed in your website and what should be done first.. This could potentially save you so much time and also save you thousands of pounds..
Webserve development offers a complete service that aims for high results, with planning and a stage by stage program we can show our customers how to develop a website and not just build pretty pages.
Our program allows our customers to plan ahead and gives clear lists of tasks that are needed to achieve online success.
Website development takes time to achieve and reach those required results, there are no quick fixes and the website itself is only the starting point of showing the world your services.
The world wide web (www) is massive and your choice of web developer is imperative if you wish to see your company on those top ranked pages and first positions on Google.
Understanding that the world is trying to get there first helps and knowing some companies are throwing huge amounts of money into their websites and advertising them to achieve this gives our clients a reality check. So please do not expect to get there on a £100 and little amount of work as it is not attainable, so with the resources available you have to choose your developer carefully.
.
How do you choose the right one? are they successful online? If they are good at what they do their company will be riding high in those searches.
Webserve Development is proving this every day in the search engine results. We are performing on popular keywords and not those obscure ones no-one searches for… we are taking on the big boys and winning.

Good Website Development starts before Website Design, to develop a great website information is required and analysis of the market place is a good place to start. We find out what your company’s website will be up against and what keywords you will want to target. This analysis we will form a structure that will generate the quality customers that your business requires and will get you a return on your investment.

Web Development  is not just about building visually attractive pages, although good presentation will help once you receive the customers you target. With good Development it works in stages, targeting realistic targets building up to the more difficult ones as your website strengthens. Knowing your online competition and developing a structure that can compete.
Once the keywords have been selected the design process can then be put into action. We also believe that the design should develop over time and constantly be enhanced. Skills should be taught and how to use your website to its best effect should be encouraged.
Once the design is to satisfactory approval then the design should be filled with unique content that will be exclusively written with the customer. This adds the personality of the owner into the development.
The SEO work then is ready to commence with regular link building from relevant pages across a wide area of the internet. SEO and promotion of your website is as good as your Website Developer so careful consideration to who you use should be taken.
You see a simple web page from basic Web Developers will not achieve a steady flow of new customers and companies seeking web presence needs developers that can take on the mantle and achieve maximum results in search engine positions.
Promotion of your website usually start with word of mouth through friends and business associates, this is fine for keeping existing clients happy, beyond that usually comes the stage of promotion in newspaper adverts some try radio advertising also but the biggest problem with this is getting people to remember later after they have either seen or heard you advert, usually even if they think that they will look later the often forget the website address and if the service or product is something customers really need or want they will search online for the product using the products name. Promotion really is difficult of line and branding is often beyond most independent retailers. Also the return in investment for this type of advertising generally will be very expensive. So if you are considering this type of advertising consider this next time you read a paper or hear check out www. whatever go to your computer and try and remember the address. It simple really we get bombarded nowadays with advertising and we forget. Unless information is there in front of you at the right time you will generally discard the advert.
The sensible option for promotion of your website has to be done online whilst the customer is actively available online to check out your website, This advertising will generate the best results only if you use the best lines of adverts. There are hundreds of advertising companies online ready to promote you and this is big business, but few of these actually deliver quality Qualified leads which turn into actual sales, Its just like the companies who offer X amount of page impressions your advert is on and that you are benefiting through branding, this promotion is so false as you do not benefit from it, also companies that guarantee so many hits but these usually have a bounce rate of 99.9%, in other words the traffic from this advertising is not looking for what you are selling or promoting. As we website owner you need to be fully aware what these companies are up to, also as a website owner is sure that you will be caught out at some stage.
What is the best way to advertise? It has to be through search engine promotion, the better advertised your website is through website optimisation this will result in quality traffic that come in which will bring you a great return in investment, again you need to be wary that you do use a company that could do this properly for you. You have the option also to promote your site through adwords although if this is done wrong then this again can be very expensive. It really is worth taking on a seo professional that will help you promote your business, but they also have to be business astute which many people are not if they do not work for themselves.
Advertising for advertising sake, I have seen many companies come and go through thinking that x company is advertising through adwords at top price bids, it seem that some companies do this just to regain recognition through this type of advertising, It works to some degree but this usually ends up where they look at the bottom figures and slow down. Advertising though through the natural searches is definitely the best way and although their is extra initial expense the Advertising this will bring you over the years will far out way any other form of advertising or promotion.
If on the other hand you are a boss of a large corporation and want a large impact on the internet rather than advertising through television for example then adwords can be a great option, Branding can be done online but as all large companies are fully aware that return on investment is based on a long term beneficial basis, but then you again need the best professionals to help.

Development, Web Design
SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

Website Design Norwich · What is Affordable SEO · Website Development & SEO · Web Design Norwich · SEO Training Norwich · SEO Agency Norwich · SEO Norwich · SEO Norfolk
SEO Consultant · SEO Company Norwich · Search engine optimisation Norfolk · SEO Specialist SEO - Natural link building · Advertising your website with SEO · Content for SEO