Website Design and SEO

Websites have become the most valuable tool in a businesses’ box

Many companies are still totally oblivious to their importance however

I often hear it said “we already have a website” & these business owners probably regard them as a necessary expense, but see little value.

THIS IS A BIG MISTAKE…

The future is online & the opportunities are vast

To compete you need to employ the best skilled people for the job

@ WEBSERVE DEVELOPMENT

  • We offer a full website design service and have the ability to develop and write the most complex systems from scratch
  • We specialise in both e-commerce and content management systems and have developed these to high performing standards
  • We have over ten years of online trading & marketing experience (we know what works)
  • We actively manage e-commerce businesses today to ensure we can advise you correctly tomorrow
  • We are leading UK SEO Specialist<<SEARCH NATIONAL >> –  <<SEARCH LOCAL>>
  • Company Ethos – Constant Pursuit of Excellence + Unbeatable customer service

We Designers

All you have to ask yourself is this:

  • Do you advertise your business? You need to look at SEO & optimised websites!
  • Do you want more customers? You need an optimised website & SEO package!
  • Do you want to improve your business brand? You need a reputable SEO specialist.
  • Want to benefit from effective long term advertising? SEO delivers your website direct to the relevant customers. 

The downside of Website Life

  • Large SEO companies tend to be sales orientated? Do you want to talk to salespeople in call centres?
  • Do you like call centres? Webserve does not use call centres, you deal with our developers directly.
  • Don’t waste time. Do you know the difference between a good website & a bad one?
  • Are you happy to lose customers? Then build your own website, or ask a friend to do it!
  • Happy your competitors are picking up new customers? Their fully optimised websites are busy attracting them in droves, right now.

Tips

 

  • If a website / SEO offer sounds too good to be true – it usually is.
  • Internet ‘geeks’ have no idea about running a business. Fact.
  • Poorly designed websites will cost you sales and new business opportunities.
  • Websites that are poorly constructed could well have to be redeveloped again later.
  • Ask your Developer how much online retail experience they have, it’s invaluable…
  • Many companies outsource website design and SEO work oversees. (WE DO NOT!)

 

 

Call us today and – Get it Right First Time !!

SEO for Business Start-Ups

Starting up a new business can seem daunting but preparation prior to launch is always going to give your venture the best chance of surviving those early years. Getting yourself a web presence is part of this preparation and if it’s done correctly it can get your new venture off to a flying start.

Unfortunately for all new businesses the start up costs & getting the venture to the profitable stage can stretch your budget to the limit and one of the areas that may suffer as a result is advertising.
SEO provides new start ups with a better understanding of what is happening online, this often surprises them & can change the direction and focus of the business to look at more lucrative income streams.


STARTING OUT


There is plenty of business advice offered generally & it often starts when you visit your new business manager at the bank. 

You will have to decide on your business structure, start preparing a business plan and researching aspects such as who is likely to buy your products or services? What are the strengths and weaknesses of the business? What makes it a good business idea? What is the opportunity in the market place? Why is the opportunity present now? What difficulties do you foresee? What might cause these difficulties for example? You will probably need to create a minimum three-year budget and cash flow forecast which can very often be difficult to assess but banks like to see a medium term plan for capital requirements and exploring funding proposals. Questions such as: How much? Where from? How long? What cost? How will you will repay any loans?

The list goes on and on but how often do you see SEO mentioned? It seems that SEO is often an afterthought, yet with a little foresight your website could be developed and positioned online prior to making the big jump into business.

Ideally a new business should be developing and gathering pace in your spare time so that when you decide to make it your full time career it is already semi-established. Your website and SEO is no different, it takes time for online positioning to take shape.


WARNING NO:1


Would you buy a car without an engine? I thought not, so why would you get someone to build you a website that can’t be found through the search engines – without typing in your whole website address of course. Unfortunately when most people start out they will often visit a printer (Graphic designer) who it just so happens can “also” build you a website…

Hmmmm, let me make it clear, there is a world of difference between a graphic designer and an SEO orientated web development company. By all means get them to create your logo and image that represents you business, let them print your business cards, stationary etc, but please don’t let them anywhere near your website.. After all it would be like us coming round your house to fit you a new kitchen! 

Website development should be part of your business marketing budget and not considered as a luxury that satisfied a web designers ego. I know Graphic designers who have stunning looking websites but they get no business from them, purely because no one sees them. You have to remember that the first place people look for something nowadays is on the world wide web, or through search engines to be exact. This offers an opportunity for companies to take a percentage of the market place according to their search engine position.

How much business you ultimately get from SEO depends on who you find to do the work. A top quality SEO consultant should be sourced through natural search, not pay per click. Failing that look for a recommendation from another business who’ve seen results from their SEO campaign.


WARNING NO:2


Unfortunately there are many ’old school’ web designers now offering SEO. What they won’t tell you of course is that they often outsource this work oversees… (White label SEO)

Hmmmmm, here we go again – so you have a company that can build a  website and they understand all the complicated aspects of databases, queries, coding, functions etc and they may even employ a graphic designer to create the look. Now what you have to understand is this: If they outsource the SEO then this means your SEO fee is split.. meaning less of it is used for the actual optimisation work required. Also expect to see a real lack of on-site SEO.. How can it be possible to manage a businesses SEO campaign without knowing what you are doing yourself? This is why time and time again you hear of companies being let down or getting nowhere with their website.


RULES


If  you employ someone for web development make sure they are SEO orientated & make sure they rank highly in Google for competitive search terms ( ie: Webserve ranks first page on Google for “SEO Specialist” + lots more) as reputation is everything. Larger SEO companies are not always better SEO companies, they are often doing well because they are driven by telephone sales people. This could well mean you are one of many businesses on their books who fail to get adequate ‘SEO time’ once the sale has been made and the fee has been banked. You have been warned…

Targeting new customers with SEO

20122012 has to be the year when companies, yet to explore the SEO route, start thinking about the long term ambitions of their business. It really is a case of “wake up and smell the coffee” as far as many firms are concerned and they should be jumping with excitement at the prospect of embracing online marketing opportunities.

Search engine optimisation is an education in itself as it offers companies an in depth look at possibilities they never knew existed. In addition it provides them with a knowledge of what is happening online, in their particular sector. Every new client that Webserve advise is involved in this analysis of data and we use it as a blueprint to take our customers where they want to go. Imagine it as being just like using a road map to reach your destination.

So is it easy? Not exactly, it can be compared to farmers who sow their seeds with a view to gathering the crops later down the line. With SEO it’s important to understand that there are many competitors out there who have a head start. This applies to most sectors now so the first port of call, after the website has been developed, is to catch up with your competitors, let alone overtake them!

Obviously the more competitive the sector you are in, the more work there is to do to get you to that ‘catch up’ stage. But as you draw in that target and the customer enquiries start to increase your business can suddenly expand quite dramatically. It’s all about building a broader base that you can be ‘found’ from.

For Long term marketing, SEO outweighs all other types of advertising as the enquiries continue to flow well beyond the initial wave of investment. It’s a vehicle that will benefit your business for many years to come in fact.

Webserve have the means and expertise to help you target potential clients and turn them in to paying customers. The timescale relating to how long it will take is down to the business owner. One thing’s for sure though, the sooner you take the plunge the sooner you’ll be building towards the end goal!

Imagine for a moment that your website is a new house. As you know, properties have to be built brick by brick, well the same applies to website design and SEO. Whilst some companies ponder over the need for SEO others are busily stacking yet more bricks and continue to grow as a result of ongoing optimisation.

Make sure 2012 is the year that you start laying down the foundations for online success!

 

Webmaster stress

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Web Designers vs SEO specialists

Let the Battle commence:

Naturally there are conflicts in the industry and order has to prevail, so I want to discuss priority and why i feel web designers should relinquish control of obtaining contracts and working through SEO Specialists.

Oh no, I here you all cry!!! but consider this:

Each area is still high on the agenda with clients who wish to be successful online, but graphic designers should understand that their work can only benefit after visitors reach the website. Failure to bring in an SEO expert at this point will result in building pretty pages that will be forever undiscovered.

Website Optimisation or should i say the website structure and the way sections are built to support the main theme of the site are all part of the design, which is crucial when aiming for first page results on search engines. Sections cannot be targeted without analysis so designers need this information and to attract targeted customers and an effective link building campaign is also required.

Designers may be the first port of call to many clients who want a website but ultimately if the website is to be successful a SEO consultant is required which often means that much of the designers work is then undone. This then creates a designer vs SEO specialist situation with the designer often being undermined and often regardless of their design quality’s made to look incompetent.

Designers should therefore look for a long term solution to keeping customers happy and should consider teaming with seo specialists who can help them with their customers or ultermately face losing all credibility when there clients website fail to attract new business.

Fact:

SEO specialists will rip designers work apart and show there lack of internet savvy when explaining why a website does not perfom in search engines, even if the designer is highly creative.

Conclusion:

It needn’t be a battle between the two trades but instead designers should embrace the “new expectancy” of clients and work with proven SEO consultants.

SEARCH ENGINE OPTIMISATION SPECIALISTS

Seo Specialists - Website Optimisation & Search Engine Optimisation Consultancy.

Thoroughly research relevent keywords specific to your business for effective SEO. The main purpose of organic SEO is to increase relevant or targeted traffic for all those right keywords through search engines. SEO can take up lots of effort plus depending on your industry it can sometimes take up lots of money. You should have a clear idea right from the start as to what keywords you want to target. There are a number of tools available on the Internet, even Google has a free tool for choosing keywords. Seo professionals will also target key phrases as well as those more difficult terms. These have lower volumes of traffic, but if enough of them are targeted the total will add up to a sizeable amount. By their very nature they will also have low levels of completion making it easier and quicker for you to achieve higher search engine rankings and get your SEO campaign of to a good start. Relevant content FOR seo makes your website information-rich, if the site provides meaningful information people will come back to it it will increases your keyword density and it gives your website ULP (unique linking property) this will increase those all important inbound links. Updating your website with new relevant content is a good long term SEO strategy which will drive you up the search engines. Make sure you have unique titles for every page as titles are used by the search engines to both rank and display pages. Leveraging your page titles will also increase your rankings and search engine traffic. Your description Meta tag should describe your page in one or two sentences, and of course include your keywords but also selling the page to the potential searcher. Content at the top of the page is considered more important than the content below, so ensure your SEO keywords are near the top of the page. Use semantic HTML where possible. Ensure you use semantic HTML and that your keywords appear within the header tags. Your website will need to be using search engine friendly URLs. Try not to use dynamically generated URLs, as these are usually lacking in keywords. I am happy to take on SEO in London or any of the other major cities like Manchester as SEO jobs or contracts can be undertaken as i work online. Talking about SEO, We have a new client who are specialist's in Pond Construction Security Norfolk  Letterboxes
SEARCH ENGINE OPTIMISATION Our goal is simple: we want to make the Internet a successful addition to your business. That means making websites user friendly and visible to web surfers by promoting the pages in the natural search engine results with the skills and contacts in Search Engine Optimisation (SEO) that we have, also by using paid advertising methods such as Pay Per Click (PPC). As a Search engine optimisation specialist i can help drive more unique visitors to your website. This is far more complex than simple search engines submissions and to achieve increased volumes of traffic, your website will need to be optimised, if done correctly the site will will then be structured so that all pages are search engine friendly and get indexed. Achieving first page Search Engine listings naturally and effective PPC campaigns will bring regular visitors which your business can receive regular enquiries - The deciding factor then is what you have to offer potential customers. Through extensive research we know what works and what doesn't in SEO, with the key factor of our service being the actual website optimisation and link building. What is Search Engine Optimisation? Search Engine Optimisation is primarily about creating valuable information for the end user. Effectively Website Optimisation ensures that your companies website presents an excellent user experience, therefore growing in value to Search Engines through natural linking. Many think Search Engine Optimisation is only about manipulating placement results which isn't as effective as website Optimisation that is ensuring that your company's website delivers what potential clients want of which the search engines can interpret. Any site that follows these basic principles will find their website will add real value to their organisation, and once Website Optimisation is in place your website will be ready to compete for more competitive keywords. So Search Engine Optimisation (SEO) or Search Engine Optimization as the Americans call it, is the practice of modifying a website so that it is considered to be Search Engine Friendly. If a website can be properly read by the search engine spiders, there is an increased probability of achieving desirable results in the Search Engine Result Pages (SERPs). The primary task for any Search Engine Optimisation company is to understand your product and customers and the search terms these people are using to find a product or service related to the website owner. An aspect rarely mentioned is that to be good at SEO the specialist must have had lots of life experience which can only come with age One rule which we constantly preach to our clients is that in Search Engine Optimisation their content must be unique. It's no secret that google filters out websites or pages that contain duplicate content from other websites so its not a good idea to copy!! besides that every company is different so they should be shouting out about their good points and not someone else's. With SEO clients should be fully aware that when optimising websites, organic rankings don't increase overnight and it can take up to six months and even longer for highly competitive keywords. Other factors such as domain age can affect the time it takes also. Even your domain name can have an effect on search engine results. Generally though the more pages you have and the more articles you have, the more search terms related to your business you will rank highly for. One thing for sure after all the process of getting a website tuned and positioned gaining free traffic is that, it's well worth the effort and will bring you a consistent level of new found business of which your website will be responsible for, This is where your company starts to get a return on it's investment. If a jobs worth doing it's worth doing right!! I hope that after reading this you will see I know my job - and i know how to do it well!! A WORD OF WARNING Hiring as bad SEO company can also get your website banned as well as not achieving what you set out to do for the privilege of a fee.

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