Let the Battle commence:
Naturally there are conflicts in the industry and order has to prevail, so i want to discuss priority and why i feel web designers should relinquish control of obtaining contracts and working through SEO Specialists.
Oh no, i here you all cry!!! but consider this:
Each area is still high on the agenda with clients who wish to be successful online, but graphic designers should understand that their work can only benefit after visitors reach the website. Failure to bring in an SEO expert at this point will result in building pretty pages that will be forever undiscovered.
Website Optimisation or should i say the website structure and the way sections are built to support the main theme of the site are all part of the design, which is crucial when aiming for first page results on search engines. Sections cannot be targeted without analysis so designers need this information and to attract targeted customers and an effective link building campaign is also required.
Designers may be the first port of call to many clients who want a website but ultimately if the website is to be successful a SEO consultant is required which often means that much of the designers work is then undone. This then creates a designer vs SEO specialist situation with the designer often being undermined and often regardless of their design quality’s made to look incompetent.
Designers should therefore look for a long term solution to keeping customers happy and should consider teaming with seo specialists who can help them with their customers or ultermately face losing all credibility when there clients website fail to attract new business.
Fact:
SEO specialists will rip designers work apart and show there lack of internet savvy when explaining why a website does not perfom in search engines, even if the designer is highly creative.
Conclusion:
It needn’t be a battle between the two trades but instead designers should embrace the “new expectancy” of clients and work with proven SEO consultants.
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