A good website design should incorporate a search engine friendly structure & be fully optimised to benefit from search engine traffic.
Webserve Development are highly ranked SEO Specialists respected in our field of expertise which is constructing websites using a considered approach, the emphasis being on Search Engine Optimisation, namely organic online marketing.
By creating your design or developing you a brand new identity, our ultimate purpose is to ensure your website is seen by relevant people who will potentially want your product, or require your services.
Your design should be distinctive, enduring and memorable – it should also be consistent in both print and digital formats. With a growing portfolio and the addition of new freelance design experts Webserve are able to create websites to exceptional standards using an individual designer’s strengths. There are often requirements to incorporate identity, branding, packaging, advertising and even product brochures when designing a website. Whatever the size of your project or budget, Webserve offer a bespoke design service that always delivers value, quality and longevity.
It’s really important to remember that design is the creative element of the website build and it’s completely different to the actual development itself. Sure there are many designers who can build websites but the quality of the code is essential and it’s important for clients to understand that developers are completely different to designers. If you employ a graphic designer to build your website you have to expect some functionality flaws or missing elements, and ultimately the overall online performance capabilities will be limited.
Webserve offer a full design service, working alongside other professionals that are experts in their field. We use graphic designers to create ‘the look’ and separate web developers to construct the build itself. Webserve uses its search engine expertise to orchestrate the entire build, right through to the end product – a high quality, search engine friendly website. This shared strategy ensures that more attention to detail is applied to producing the code as well as the design itself.
The final design created should enhance the client’s vision and depth of knowledge, therefore showcasing their skills and demonstrating an authority in their area of business. At Webserve we listen closely to a customer’s needs whilst installing confidence throughout the project. Established companies will already have their logo or branding done of course, but if you are a start up business we can help. Our websites are created to suit each individual customer’s specific requirements.
There truly are some great designers out there, capable of producing extremely nice looking websites. Often they will use Flash which definitely serves a purpose when adding a ‘professional touch’ to a visual display. But good web design has to have a balance of good looks, be compliant with all screens and media channels, and be flexible enough to incorporate all the relevant website optimisation keywords and unique content.
It’s still no good however if you have a fantastic looking site that no-one can see!
Flash is at a distinct disadvantage due to the search engines not really liking it, i.e. it often has very little, or no readable text included. The sites that therefore adopt it can only hope to gain positions through off-site optimisation. By limiting its search engine reach when up against sites that boast both web optimisation and SEO, Flash websites lose out by simply not being seen.
Just like life, website design is all about balance and finding that perfect combination between looking good and optimising your potential.
Basic web designs need not be expensive and with a little knowledge can be achieved at home by a novice. What you have to appreciate though is that they will always struggle to achieve high search engine rankings for multiple keywords. However, somewhat bucking the trend – here IS a good DIY Website Solution.
