Website optimisation is such a vital process in achieving the ‘end game’ of owning a successful website, as it’s this process that determines your website’s reach. However it’s simply staggering just how few developers take it seriously enough.
Keyword research and how the subsequent results are applied is critical to a website’s performance. It should be carried out well before design is contemplated, so that web content can be structured correctly. It’s also the perfect time to gain an understanding of how much potential business is available online. Therefore, if you’ve already consulted a web designer, it’s highly likely your website will require lots of remedial work on the content that’s already been added, or more likely – the content that should have been!
It’s pointless creating a visually attractive website only to omit the vitally important element of creating relevant pages for the keywords that you are targeting. For this reason, optimisation should ideally commence prior to the web development stage, although it can be equally effective applied to existing websites that boast search engine friendly pages.
As you can see website optimisation is a very important stage in online success. By identifying the relevant search terms required to promote your products or services, and optimising your site accordingly, you will increase both traffic flow and the number of visitors to your website.
Here at Webserve Development, when meeting our customers for the first time, we emphasise just how important the website optimisation process is in maximising their online success.
An example of its importance can be better explained like this:
A law firm could specialise in a variety of areas such as property, divorce or criminal law etc. They are unlikely to be ‘found’ online however if the only descriptive search terms they have working for them is simply ’whoever’ solicitors.com.
Although they will no doubt be known to their existing client bank this will not help them land potential customers searching for types of “lawyer” or “solicitor”, especially on a local level. As you can see there are two search terms alone for this topic and a search engine will not assume they are the same thing. Another example would be a search for ‘Norwich lawyer’ or ‘Divorce lawyers in Norwich’, the “whoever solicitor” will not come up in the results here either.
The whole point of having a website is surely to generate new enquiries and increase sales on the world wide web, thus providing a good return on your investment.
Website optimisation is where your Web Developer should start earning their corn. Not only does the format and readability of your site need to be crystal clear to search engines, but the content and keywords your company are targeting should be incorporated in the website also.
Having original, unique content on your website is also important especially for search engine optimisation and it’s the best way to stamp your personality all over your new marketing tool.
It’s suprising when taking the time to write about your business just how quickly you discover your unique selling point or USP.
Many people confuse website optimisation with search engine optimisation – while it’s true both work hand in hand, the results for SEO are vastly improved when your website has also been properly optimised.
Much of the website optimisation process relies on the client’s understanding of what the business is aiming to achieve and the unique services it provides.
Developers offering ‘price incentive’ websites will tend to leave out this vital process because it’s time consuming and often missed by the ‘none-the-wiser’ website owner.
This page on website optimisation is a prime example of why you should take the time to fully develop your website. As you’re reading this it’s working within the website to prove to potential customers that we know what we’re talking about, and because it’s original, unique content, the search engines will index it too.
Following this ‘indexation’, and when the page has duly risen in the search engines, it will be found for the relevant search terms by potential customers looking for an SEO Specialist.
There are of course other elements of website optimisation that have to be correct such as ‘alt’ tags, page titles, meta descriptions and meta keywords. We provide all our customers with the relevant training to enable them to succeed in this area also.
Code optimisation and the link structure within the website have to be spot on to ensure the indexing of pages within the search engines is carried out.
If a website is built correctly it will still take time and our extensive knowledge before you start to see success. However, if you are prepared to give your website the ‘full treatment’ and listen to everything Webserve Development advise, we can assure you that your business will never regret it!
